In this episode of E-Coffee with Experts, host Ranmay chats with Jesper Nissen, Founder of schemawriter.ai, to explore why structured data has become one of the most underrated SEO superpowers in 2025.

Jesper shares his journey from building 750+ websites in the early 2000s to developing SchemaWriter, a platform that helps SEOs create entity-based schema the right way. He dives into how schema is no longer just for rich snippets, it's now a key component in how Google and AI tools like ChatGPT and Claude interpret your site.

You’ll learn:

• Why basic plugin schema isn’t enough anymore
• How to spot high-leverage schema opportunities
• What “entity SEO” really means (and why it matters)
• A real case study showing 30% traffic growth from advanced schema

Whether you're a hands-on SEO or just starting to understand structured data, this episode breaks it down in a refreshingly clear and tactical way.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:26: Introduction

00:26 - 01:40: Jesper’s Journey – From Web Agency to Schema Innovator

01:40 - 02:59: SEO in 2008 vs Now – What’s Changed

02:59 - 04:28: Why Jesper Built SchemaWriter. ai

04:28 - 06:15: Why Schema Is Critical for SEO in 2025

06:15 - 07:41: How to Reverse Engineer Competitor Schema

07:41 - 08:10: What Entity-Based Schema Actually Means

08:10 - 09:45: Case Study – 30% More Traffic from Schema

09:45 - 10:03: How to Connect with Jesper

10:03 - 10:24: Final Thoughts

 Connect with Jesper Nissen

 linkedin.com/in/jesper-nissen-9508794

 https://seodanmark.dk

schemawriter.ai

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, our host Austin Willman chats with Tanner Zoromski, Chief Revenue Officer & SEO Director at Pantelope, to unpack what it really takes to grow and lead an SEO-driven agency in the age of AI.

From running a 20-person team at a fast-moving startup to navigating AI-powered search and changing KPIs, Tanner shares real-world insights that mix smart strategy with a human touch. You’ll hear his thoughts on ranking in AI overviews, using community signals like Reddit and reviews, the rise of horizontal SEO, and why specificity matters more than ever in content.

Tanner also explains how he keeps his team agile, how he measures ROAS across channels, and what metrics actually matter in 2025. If you’re a CMO, SEO manager, or agency founder, this episode is full of practical ideas you can use to stay ahead in a fast-changing digital landscape.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:30: Tanner joins the podcast

00:30 - 01:45: Big agency vs startup life

01:45 - 03:00: Leading a small, fast team

03:00 - 04:30: How AI is changing teams

04:30 - 05:35: Why Tanner keeps his full team

05:35 - 07:00: SEO is shifting with AI

07:00 - 08:45: How to rank in AI results

08:45 - 10:00: Why third-party content matters

10:00 - 11:20: Reddit, reviews, and SEO signals

11:20 - 12:30: Make your content more specific

12:30 - 13:15: SEO in senior living industry

13:15 - 14:30: Mix AI with real human touch

14:30 - 15:15: Using client feedback for content

15:15 - 16:00: Why marketers should learn everything

16:00 - 17:30: Building trust and solving problems

17:30 - 18:20: What to stop and start doing

18:20 - 20:00: What numbers really matter today

20:00 - 21:20: Trends vs short-term results

21:20 - 22:30: What Tanner does as CRO

22:30 - 23:25: How the Pantelope’s team is built

23:25 - 24:20: Tanner’s advice for agencies

24:20 - 25:19: Final Thoughts

 Connect with Tanner Zoromski

 https://www.linkedin.com/in/tanner-zoromski/

 https://pantelope.com/senior-living/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, our host Ranmay chats with Andrew Shotland, CEO of Local SEO Guide, about the evolution of SEO, the rise of AI in search, and what businesses need to do to stay visible.

Andrew shares how he went from building one of the fastest-growing websites to losing all its traffic overnight, and how that experience shaped his SEO career.

He dives into the major mistake most franchise brands still make, how AI Overviews are replacing local packs, and why getting brand mentions on Reddit and forums is now critical for ranking.

Andrew also explains why websites alone aren’t enough anymore, and how smart digital PR can boost visibility in both search and AI.

This episode is a must-watch for SEOs, marketers, and anyone navigating the new search landscape.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:36: Meet Andrew Shotland from Local SEO Guide

00:36 - 01:54: From TV Networks to SEO Expert

01:54 - 03:15: How He Lost 5M Monthly Visitors

03:15 - 04:45: The Start of His SEO Agency

04:45 - 06:18: What Local SEO Guide Does Today

06:18 - 08:19: The Biggest SEO Mistake Franchises Make

08:19 - 10:35: How AI Is Changing Local Search

10:35 - 12:08: Use Forums to Win in AI Overviews

12:08 - 13:08: Why Digital PR Still Drives Results

13:08 - 15:29: Your Website Isn’t the Main SEO Tool

15:29 - 18:16: AI’s Impact on the SEO Industry

18:16 - 19:50: Fun Rapid Fire Questions with Andrew

19:50 - 21:33: How to Reach and Learn from Andrew

21:33 - 21:49: Final Advice for SEO Pros

 Connect with Andrew Shotland

 https://www.linkedin.com/in/localseoguide

 localseoguide.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-coffee with Experts, we chat with Andrew Maff, Founder of BlueTuskr, keeps it real about what’s actually happening in e-commerce as we head into Q4 2025.

From rising tariffs to inflation and changing buyer habits, Andrew breaks down why just focusing on big Q4 sales isn’t enough anymore. He shares smart ways to boost revenue like creative bundling, brand collabs, and retention strategies that actually work.

You’ll also hear why treating Amazon, your website, and other channels like separate businesses is holding you back.

Andrew dives into how to think more like a traditional marketer, build long-term trust, and get your brand picked up by AI tools and LLMs without gaming the system.

If you’re running an e-com brand, agency, or just trying to stay ahead, this one’s packed with straight-up value.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:02: What’s Changing in E-Commerce This Year

01:02 - 02:50: How Tariffs and Inflation Are Hurting Sales

02:50 - 03:43: Smart Ways to Increase Orders Without Big Discounts

03:43 - 04:52: Most Brands Forget About Q1, Here’s Why That’s a Problem

04:52 - 06:00: How Agencies Lose Clients by Pushing the Wrong Stuff

06:00 - 07:49: Helping Clients Avoid Shiny Object Traps

07:49 - 09:55: When TikTok, Meta, and Amazon Just Don’t Work

09:55 - 12:05: Lessons Learned From Building and Selling Agencies

12:05 - 13:39: Why Hiring Cheap Talent Costs You More Later

13:39 - 15:22: Brands Treating Sales Channels Like Separate Businesses

15:22 - 16:48: How Ads on One Platform Help Sales on Another

16:48 - 17:24: Digital Marketing Is Starting to Feel Like TV Ads

17:24 - 19:38: SEO and AI: What Actually Matters Right Now

19:38 - 21:24: Blog Strategy That Works in the Age of ChatGPT

21:24 - 23:39: Pop-Ups, Events, and PR Partnerships

23:39 - 25:00: Running Influencer and UGC Campaigns In-House

25:00 - 26:11: How the Agency Tests New Ideas With Clients

26:11 - 27:47: Getting More Positive Reviews From Customers

27:47 - 28:38: The Big Mistake Brands Make After the Holidays

28:38 - 29:08: Final Thoughts

 Connect with Andrew Maff

 https://www.linkedin.com/in/andrewmaff

 bluetuskr.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-coffee with Experts, we chat with Nathaniel Seeley, Founder & Owner of BlueSoft LLC, about how he built a high-value web and SEO agency focused on helping service-based businesses grow locally.

Nate shares the often-overlooked basics that actually move the needle, like getting Google Business profiles right, collecting real reviews, and using simple systems to keep clients informed.

He talks about smart ways to use AI (not just auto-blogging), how to bring old leads back with one email, and why most businesses waste money on paid ads without proper tracking.

Whether you're running an agency or just trying to get better results, this episode is full of real, practical advice.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:28: Introduction

00:28 - 02:00: How Nathaniel Started His Marketing Business

02:00 - 03:15: Getting Clients Through Referrals and Cold Calls

03:15 - 04:20: What Makes His Agency Different

04:20 - 05:30: Web Design That Saves Time and Money

05:30 - 06:50: Why Content Matters More Than Design

06:50 - 08:00: Fixing the Basics: Google Business and Reviews

08:00 - 09:20: Easy Wins: Use Your Old Customer List

09:20 - 10:25: Why Every Business Needs Systems (SOPs)

10:25 - 11:30: How Nathaniel Uses AI Tools Smartly

11:30 - 12:40: Top Tools Nate Uses Every Day

12:40 - 14:25: Using AI to Improve Content and SEO

14:25 - 15:15: Final Tips for Agency Owners and SEOs

15:15 - 15:51: Wrap Up and Goodbye

 Connect with Nathaniel Seeley

 https://www.linkedin.com/in/nathaniel-seeley-b286b6119/

 https://bluesoftwebsites.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E Coffee with Experts, our host Austin chats with Chris Fink, COO & Partner Founder at The Med Spa Agency, about how SEO has evolved in the age of AI, and what actually drives results today.

Chris reveals the SEO fundamentals that still work, why trust signals are more important than ever, and how local businesses like Med Spas can dominate in a world shifting toward AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).

Chris unpacks the key KPIs agencies should be focused on beyond just impressions or traffic, highlighting metrics that tie directly to revenue, retention, and ROI. He also shares powerful insights on optimizing content, onboarding clients with transparency, and setting expectations early to build long-term partnerships.

Whether you’re an SEO manager, business owner, or agency leader, this episode offers tactical advice on making your marketing accountable and profitable.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:13: What SEO Metrics Really Matter

01:13 - 01:46: Why Retention and Rebooking Are Key

01:46 - 03:06: How Med Spa SEO Is Different

03:06 - 04:20: Building Trust with Photos, Videos, and AI

04:20 - 04:59: How to Get Recommended by AI

04:59 - 06:03: Tips for Founder-Led Brands

06:03 - 07:03: Building a Team Around the Founder

07:03 - 08:08: What to Ask Before Hiring an Agency

08:08 - 09:26: Groupon Deals and Real ROI

09:26 - 10:57: How to Split Your Marketing Budget

10:57 - 12:00: Clean Reporting That Business Owners Love

12:00 - 13:32: Tools and Dashboards That Save Time

13:32 - 14:13: Total Transparency for Clients

14:13 - 15:52: Why You Need Feedback from Clients

15:52 - 17:12: Setting Expectations During Onboarding

17:12 - 18:37: Why Business Success Is Cyclical

18:37 - 20:06: Be Direct and Set High Standards Early

20:06 - 21:50: How to Build Trust from Day One

21:50 - 23:08: Smooth Onboarding With the Whole Team

23:08 - 24:23: Common SEO Mistakes to Avoid

24:23 - 25:50: SEO Basics That Still Work Today

25:50 - 27:47: Don’t Ignore Schema and FAQs

27:47 - 28:33: Should You Hire an Agency or Staff?

28:33 - 30:49: Real Costs of Building a Team

30:49 - 31:41: Why Big Businesses Still Use Agencies

31:41 - 32:12: The Power of Global Teams

32:12 - 32:30: Final Thoughts

 Connect with Chris Fink

 https://www.linkedin.com/in/christophersfink/

 www.themedspaagency.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, host Ranmay chats with Desirae Haluk, Founder & Chief Queen Bee of Clairant Services, to uncover the untapped power of webinars for lead generation and predictable revenue growth.

With a background in neuroscience and a transition into corporate marketing, Desirae shares how she built a thriving agency focused on webinar marketing after noticing how effective they were at generating high-quality leads.

She breaks down why most companies fail with webinars, how to structure one for maximum engagement, and the exact follow-up process that turns prospects into paying clients.

If you're tired of one-off webinars that go nowhere and want a consistent, scalable way to grow your business, this episode is packed with actionable advice you can implement right away. Whether you're a founder, marketer, or sales leader, her insights could revolutionize how you think about virtual events.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:00: Meet Desirae and her agency

01:00 - 03:00: From scientist to marketer

03:00 - 04:05: Why she started Clairant

04:05 - 05:14: Why webinars work best

05:14 - 06:30: Mistakes people make with webinars

06:30 - 08:00: How to keep viewers engaged

08:00 - 09:38: What to do after the webinar

09:38 - 11:00: Don’t give up on follow-ups

11:00 - 12:42: How to grow with more webinars

12:42 - 14:21: Final tips and where to find her

 Connect with Desirae Haluk

 https://www.linkedin.com/in/desiraehaluk/

 https://www.clairantservices.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, Austin chats with Devon Hayes, Principal at Elevation Marketing, about what it really takes to grow an agency and win in the competitive contractor and home services space. From her start in the Navy to running a successful agency, Devon shares how SOPs, smart processes, and even AI have shaped her journey.

They cover the real challenges of marketing for roofers, electricians, and contractors who aren’t exactly tech-savvy, showing why trust, transparency, and results beat flashy jargon every time. Devon also dives into the future of SEO with AI overviews, schema strategies, and why brand mentions now matter more than backlinks.

If you’re an agency owner, contractor, or just want to understand how SEO is evolving, this episode is full of insights on client education, conversion strategies, and building a brand that lasts.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:52: Introduction

00:52 - 02:34: From Navy IT to Marketing

02:34 - 03:42: Early Career in Construction & Business Management

03:42 - 05:31: Starting the Agency & First Client Story

05:31 - 06:39: SOPs, Growth, and Military Influence

06:39 - 08:24: Finding a Niche with Roofing Clients

08:24 - 10:09: Early Marketing Missteps & Lessons Learned

10:09 - 12:20: How Contractors View Digital Marketing

12:20 - 13:32: Coached vs. Uncoached Clients

13:32 - 15:37: SEO in the Age of AI Overviews

15:37 - 16:58: Conversion Optimization: Meeting Customers Where They’re At

16:58 - 18:29: Landscapers vs. Roofers: CRO Examples

18:29 - 20:19: Reputation Management & Review Campaigns

20:19 - 21:29: Google Trust & Review Frequency

21:29 - 24:20: Schema Strategy for SEO Success

24:20 - 26:44: Using AI & Automations in the Agency

26:44 - 29:44: Link Building vs. Brand Mentions

29:44 - 31:06: Building Authority in the AI Era

31:06 - 34:06: Transparency, Case Studies & Client Trust

34:06 - 35:56: Final Thoughts & How to Connect

 Connect with Devon Hayes

 https://www.linkedin.com/in/devonhayesdenver

 elevmarketing.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, our host Ranmay chats with Michael Hodgdon, Managing Director at Elite SEO Consulting. Michael has been in digital marketing for more than 25 years, so he’s seen everything, from the early days of building websites to major Google updates and now the wave of AI that’s changing how search works.

Michael breaks down why chasing quick-fix AI hacks can actually hurt your SEO, what marketers should really focus on, and how to adjust your strategy now that zero-click results and AI-powered answers are taking over. He also shares how his agency keeps an amazing 98% client retention rate and tells inspiring stories about helping small businesses grow into successful companies.

If you’re an SEO pro, business owner, or just curious about where digital marketing is headed, this conversation will give you practical insights into the future of SEO and AI.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:28: Introduction

00:28 - 02:28: Michael’s Journey Into Web & SEO (Since 1995!)

02:28 - 03:56: The Google Update That Changed Everything

03:56 - 05:21: What Marketers Should Stop Doing With AI

05:21 - 06:13: Go-To SEO Tools Michael Uses Daily

06:13 - 07:48: Where AI in Search Is Heading Next

07:48 - 09:49: Redefining Success With Zero-Click Results

09:49 - 11:12: Secrets to 98% Client Retention

11:12 - 13:47: Favorite Client Success Story

13:47 - 16:21: Helping Small Businesses Compete With Big Brands

16:21 - 18:39: Lessons From Watching Businesses Grow

18:39 - 20:27: Fun Rapid Fire With Michael

20:27 - 20:44: How to Connect With Michael Online

20:44 - 21:19: Closing Thoughts

 Connect with Michael Hodgdon

 https://www.linkedin.com/in/michaelhodgdon/

 https://www.prosperiam.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode, we sit down with Adam Nichani, Director at Grownomics and all-around digital marketing wiz. We talk about how he went from suddenly losing his job to building a thriving SEO agency right in the middle of the pandemic.

He shares the behind-the-scenes of how he scaled from zero, his early client wins, and what makes his agency different (spoiler: it’s all about content + community!).

We also dive into how AI is changing SEO as we know it, from GEO (Generative Engine Optimization) to tools, to how platforms like Uber Eats and Instagram are becoming part of search results.

If you’re a marketer, business owner, or someone curious about how to stay relevant in this fast-changing digital space, this convo is packed with golden nuggets. Plus, we even get into Adam’s personal journey and his love for food and photography (yep, he owns a restaurant too!).

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 00:32: Introduction

00:32 - 01:46: How he got into SEO

01:46 - 02:32: Starting Grownomics

02:32 - 04:23: Using Facebook groups for biz

04:23 - 06:02: From photos to full-on business

06:02 - 07:40: Ranking #1 in 60 days

07:40 - 10:04: Launching during COVID

10:04 - 11:36: Growing the agency smartly

11:36 - 12:34: Uber Eats SEO strategy

12:34 - 14:39: AI + SEO (GEO explained)

14:39 - 16:44: Tools, videos, and ranking tricks

16:44 - 17:36: Keeping users on your site

17:36 - 18:50: Why podcasting helps branding

18:50 - 19:58: Helping small businesses grow

19:58 - 21:09: Fun rapid fire + wrap up

 Connect with Adam Nichani

 https://www.linkedin.com/in/adam-nichani-a49521265/

 https://grownomics.com.au/
 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]