In this episode of E-Coffee with Experts, our host Ranmay chats with Bruce Sharpe, Founder & CEO of Singular Hearing Inc., about how he’s using AI to fix a problem that hearing aids still can’t, helping people hear clearly in noisy places.

Bruce shares the personal story that inspired his app HeardThat, which now has over 1 million user sessions. You’ll hear how he combined cutting-edge AI with a simple, software-based solution that anyone can download, and why that approach was key to scaling fast.

We also dive into the marketing side: how Bruce uses demo content to build trust, why software-first products are easier to market, and how they educate users in a technical but very relatable space.

If you’re thinking about how to use AI, SEO, or content marketing to drive real business results, this conversation is packed with insights.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:40: Introduction

01:40 - 02:25: Why hearing aids can’t fix noisy environments

02:25 - 03:10: Turning an unsolved problem into a hit app

03:10 - 04:00: Why they built software, not hardware

04:00 - 05:05: How HeardThat hit 1 million user sessions

05:05 - 06:00: The simple marketing strategy that drove growth

06:00 - 06:55: How to market technical products to everyday users

06:55 - 07:40: The role of demos in building trust + conversions

07:40 - 08:30: How AI is transforming captions & content creation

08:30 - 09:20: What AI trends Bruce is most excited about

09:20 - 10:00: Tips for content creators using AI today

10:00 - 10:12: Final Thoughts

 Connect with Bruce Sharpe

 https://www.linkedin.com/in/brucesharpe

 https://heardthat.ai/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we’re joined by John Gumas, CEO of Gumas Marketing, to explore what it really takes for challenger brands to win against bigger competitors.

With over 40 years in the industry, John explains why most businesses waste money on the wrong strategies, and how the right message can be your biggest competitive edge. He breaks down the challenger brand mindset, shares how to create messaging that emotionally resonates, and reveals the discovery process his agency uses to position brands for long-term success.

You’ll also hear how his team uses AI to streamline execution, without losing the human creativity needed for powerful brand storytelling.

If you’re a founder, marketer, SEO strategist, or leader looking to sharpen your marketing strategy, build a brand that stands out, and lead with clarity, this episode is packed with insight you can use right away.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:22: Introduction

01:22 - 02:38: Cutting through the noise with the right messaging

02:38 - 05:15: What advertising looked like before digital (and what hasn’t changed)

05:15 - 06:17: It’s still people talking to people — not logos

06:17 - 07:17: Why John wrote Challenger Brand Marketing (and why it matters)

07:17 - 08:04: You can’t outspend the giants — do this instead

08:04 - 09:40: Most brands guess. Smart brands discover

09:40 - 11:05: You only win if your message resonates emotionally

11:05 - 12:50: The real goal? Be a thorn in the giant’s side

12:50 - 14:55: Why you can’t assume your customers get you

14:55 - 17:01: AI is here to help, not replace creativity (yet!)

17:01 - 18:57: Final Thoughts

 Connect with John Gumas

 https://www.linkedin.com/in/john-gumas-08046/

 gumas.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we sit down with Susan Friesen, founder of eVision Media, a brand marketing agency with over 20 years of experience helping businesses build trust and stand out online.

Susan dives into the real reason so many founders and small business owners struggle with marketing: poor brand positioning. She breaks down how a weak or inconsistent brand message quietly kills your SEO performance, drives away ideal customers, and damages long-term trust, especially when AI-generated content is used the wrong way.

We explore the most common branding mistakes businesses make today, like skipping strategy, chasing marketing “hacks,” or trying to appeal to everyone. Susan explains how to fix those issues by aligning your message with what your audience actually cares about.

If you’re a founder, marketer, or agency leader trying to scale your SEO results, strengthen your online presence, or lead with more clarity, this episode is packed with lessons you’ll want to take notes on.

 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 03:22: How she accidentally started her agency during college

03:22 - 04:10: Getting first clients and building early momentum

04:10 - 05:54: Hiring challenges and growing the team strategically

05:54 - 07:23: What Susan looks for when hiring team members

07:23 - 09:17: How AI is affecting brand trust (both good & bad)

09:17 - 10:26: Why small businesses mess up brand positioning

10:26 - 12:50: The real cost of bootstrapped, DIY branding

12:50 - 13:42: Mistake: Trying to appeal to everyone = appealing to no one

13:42 - 15:23: How brand strategy ties directly to conversions

15:23 - 16:04: Using existing customer feedback to refine your message

16:04 - 17:13: Why emotional insight into your audience matters

17:13 - 19:32: Final advice + free tools to check your brand health

 Connect with Susan Friesen

 https://www.linkedin.com/in/evisionmedia/

 https://evisionmedia.ca/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, we dive deep with Rupert Wesson, Director at Debrett's, the iconic British etiquette institution with over 250 years of history.

You'll discover why etiquette isn't just about old rules, but about real human connection and trust. Rupert shares how your leadership style, brand image, and even how you email or Zoom can instantly make or break your brand.

He'll share insights from diverse fields on how to blend formality with warmth, a key skill for today's leaders. We'll also explore how AI impacts communication (and why politeness even helps with ChatGPT. Plus, learn why etiquette and a strong leadership mindset will remain your competitive edge in an AI-driven world.

If you're growing your business, building a luxury brand, or leading teams, this conversation is packed with timeless strategies you can use now.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 02:10: Introduction

02:10 - 04:00: What etiquette really means (and why it’s not outdated)

04:00 - 06:05: How military life shaped Rupert’s leadership & communication

06:05 - 08:15: Eye-opening experience in Sierra Leone: culture, peace, and people

08:15 - 10:20: How Rupert ended up leading Debrett’s and what drew him in

10:20 - 12:40: Modernizing a 250-year-old brand without losing the core values

12:40 - 14:55: Why looking sharp isn’t enough, brand image vs. personal presence

14:55 - 17:25: Client story: elevating private aviation service with etiquette training

17:25 - 21:00: How luxury businesses should communicate to build trust

21:00 - 25:10: Debrett’s podcast & content strategy — bringing etiquette to the digital world

25:10 - 29:00: What managers need to know in the AI age (and how etiquette gives you the edge)

29:00 - 30:30: Why human leadership still wins in a tech-driven workplace

30:30 - 31:35: Final thoughts

 Connect with Rupert Wesson

 https://www.linkedin.com/in/rupert-wesson-94a543b/

 debretts.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, our host Ranmay Rath chats with Arlen Robinson, Podcast Host & Technical Storyteller of eCommerce Marketing Podcast.

Arlen shares how he went from handing out flyers in a church parking lot to running a successful SaaS company, powered by SEO, affiliate marketing, and smart strategy. He breaks down common mistakes in automation, how to build referral programs that actually work, and what most people get wrong about growing a business.

You’ll also hear how his 400+ episode podcast became a lead-gen machine, and why learning to tell your story is one of the best things a founder or marketer can do.

If you're into SEO, affiliate growth, content strategy, or marketing leadership, you’ll take away real, actionable advice from this one.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 02:05: Introduction

02:05 - 03:10: Landing Their First Big Client (Thanks to a Flyer!)

03:10 - 04:35: From Client Work to SaaS: Why They Pivoted

04:35 - 05:45: When Projects Dried Up & Cash Burned Fast

05:45 - 07:00: Inspired by Netflix: Switching to Subscription Model

07:00 - 08:20: Launching OSI Affiliate Software & Getting First Users

08:20 - 09:40: Common Mistakes in Affiliate Marketing Automation

09:40 - 11:00: A Real Example of Doing It Right (CMOS Brand)

11:00 - 12:30: How to Map Customer Journeys in Referral Programs

12:30 - 13:50: Two Types of Affiliate Programs Every Brand Needs

13:50 - 15:00: Why SEO + Referrals = Long-Term Growth

15:00 - 16:10: How Podcasting Helped Build Authority & Traffic

16:10 - 17:10: Behind the Scenes of Hosting 400+ Episodes

17:10 - 18:25: From SaaS Founder to Public Speaking Coach

18:25 - 19:30: Why Storytelling Matters More Than Features

19:30 - 20:05: Final Thoughts

 Connect with Arlen Robinson

 https://www.linkedin.com/in/arlenrobinson/

 https://osiaffiliate.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, David Szemerda, President of ODM World, shares how he went from broke startup founder to running a fast-growing digital agency.

He breaks down how AI is changing SEO and link building, and why most teams mess up tracking and waste budget.

David also gets real about cash flow, hiring the right people, and building marketing systems that actually drive ROI, even with limited spend.

You’ll also hear why delegating was hard but necessary, and the key habits that help him stay ahead in an industry that’s always changing.

If you're a founder, marketer, or agency leader looking to level up your SEO game and scale smarter with AI, don’t miss this one.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:10: Introduction

01:10 - 02:15: What AI is changing in SEO right now

02:15 - 03:05: Early struggles: losing money, finding a mentor

03:05 - 03:42: Why persistence matters more than quick wins

03:42 - 04:35: Biggest lesson: managing cash flow & finances

04:35 - 05:15: The importance of building the right team

05:15 - 06:02: Learning to delegate without losing control

06:02 - 07:22: How they built trust and accountability in the team

07:22 - 08:15: Smart marketing on a small budget

08:15 - 09:10: The #1 SEO mistake most companies make

09:10 - 10:01: Setting clear goals for marketing success

10:01 - 11:15: Final advice for new founders

11:15 - 12:01: Why lifelong learning is the key to growth

 Connect with David Szemerda

 https://www.linkedin.com/in/donszem/

 https://www.odmworld.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, host Ranmay Rath chats with Rebekah Werner, Company Owner of Unita Marketing, about turning people-centric values into search-engine wins. Rebekah’s unlikely path from hot-yoga instructor to agency owner fuels a calm, high-touch approach that small-business clients rave about.

She walks through the exact steps that took a one-man landscaping outfit and, in just a few months, packed his local pipeline, added crews, and drove revenue skyward.

You’ll hear why cutting corners at launch can haunt growth for years, how vanity metrics on social media drain budgets, and what really happens when SEO and branding are aligned from day one. Rebekah breaks down the three most common missteps she fixes, rushed foundations, follower-chasing, and “just-post-something” tactics, and shows how a steady, strategy-first mindset keeps rankings climbing and phones ringing.

If you’re a founder, marketer, or leader aiming to build durable growth through smart SEO and authentic storytelling, this conversation is your playbook.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:15: Introduction

01:15 - 02:05: From gymnastics coach to marketing pro

02:05 - 03:10: Why she left agency life to start Unita

03:10 - 04:05: How yoga helps her lead and build client trust

04:05 - 05:00: The real meaning behind “Unita”

05:00 - 06:00: Marketing is not just for big corporations

06:00 - 07:20: Getting deep with clients: asking the real questions

07:20 - 08:55: The “Two Guys Mowing” rebrand that exploded

08:55 - 10:05: Local SEO changed everything for that business

10:05 - 11:10: Why small businesses fail at SEO early on

11:10 - 12:30: The trap of chasing likes on social media

12:30 - 13:40: Lack of strategy: the biggest silent killer

13:40 - 14:50: Her process for building a strong SEO foundation

14:50 - 15:50: Final advice for business owners and marketers

15:50 - 16:48: Final Thoughts

 Connect with Rebekah Werner

 https://www.linkedin.com/in/rebekah-werner-12b765120/

 https://unitamarketing.com/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, host Ranmay Rath chats with Nate Turner, Co-founder & CEO of Tenspeed and the first marketer at Sprout Social, where he helped propel the company to $100M ARR.

Nate unpacks what really powered Sprout’s rise, then explains how he launched and scaled a fully remote SEO agency in the middle of a pandemic, steering it through funding squeezes, a SaaS slow-down and the AI boom.

He dives into aligning marketing with sales so revenue keeps flowing, shows why chasing raw traffic is a dead end, and details how to prioritize content that converts.

You’ll also hear concrete ways his team weaves AI into workflows, from outline prompts and schema generation to transcript repurposing, with tools like ChatGPT, Claude, Opus Clip and TenSpeed’s own LLM-traffic monitor.

If you’re a founder, marketer or agency leader aiming to scale a SaaS or B2B brand, Nate’s playbook delivers practical SEO, content and leadership tactics you can start using today.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:50: Introduction

01:50 - 02:40: Launching TenSpeed during the pandemic

02:40 - 03:25: Growing through economic downturns & AI disruption

03:25 - 04:50: Building a remote agency culture that actually works

04:50 - 06:15: Sprout Social’s path to $100M ARR

06:15 - 07:50: Keeping marketing and sales aligned at scale

07:50 - 09:30: Creating content that converts, not just ranks

09:30 - 11:00: Using AI for content ideation and repurposing

11:00 - 12:15: Favorite AI tools for SEO and video

12:15 - 13:30: Why TenSpeed doubled down on SaaS clients

13:30 - 16:10: Nate’s advice to aspiring founders and marketers

16:10 - 17:42: Final Thoughts

 Connect with Nate Turner

 https://www.linkedin.com/in/nateturner1/

 https://www.tenspeed.io/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode of E-Coffee with Experts, host Victor Coupé chats with Dobrosława Gogłoza, Managing Director of Pomagam.pl, Poland’s biggest crowdfunding platform, and a former NGO founder who learned to scale impact like a startup.

Dobrosława unpacks how a donation site can out-compete venture-backed tech, why Eastern Europe’s friction-free payments create a hidden edge, and how small UX tweaks unlock floods of generosity.

She details the missteps that keep most fund-raisers broke, shares her field-tested playbook for building trust online, and explains why Paul Graham’s “do things that don’t scale” still wins in 2025.

We also dive into leadership mindset: avoiding marketer burnout, mixing profit with purpose without apology, and staying defiantly optimistic in a world wrestling with war, AI upheaval, and climate shocks.

If you run a mission-driven startup, or just want your marketing to matter, grab a coffee and hit play.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 01:25: Introduction

01:25 - 03:58: Meet Dobrosława Gogłoza: Activist turned tech leader

03:58 - 05:40: Scaling impact like startups: Purpose + growth mindset

05:40 - 08:12: Why she joined Pomagam during COVID

08:12 - 10:15: From NGO to platform: Building from scratch again

10:15 - 12:40: Poland's surprising edge in crowdfunding

12:40 - 15:03: Eastern Europe leads in payment tech

15:03 - 17:55: Building trust: Human connection vs tech compliance

17:55 - 20:36: Common fundraising mistakes that lose donations

20:36 - 23:11: The content playbook that helped Pomagam scale

23:11 - 25:20: Why traditional ads don't work for crowdfunding

25:20 - 27:05: How one viral fundraiser sparks a movement

27:05 - 29:08: Burnout in marketing for causes you don’t believe in

29:08 - 31:30: The truth about mixing profit with purpose

31:30 - 33:14: What the West gets wrong about war readiness

33:14 - 35:45: Leading through chaos: AI, climate, and uncertainty

35:45 - 37:20: Why Kenya inspired her more than 40 other countries

37:20 - 38:23: Final Thoughts

 Connect with Dobrosława Gogłoza

 https://www.linkedin.com/in/dgogloza/

 https://pomagam.pl/

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]

In this episode, Deepa Tailor, Founder and Principal Owner at Tailor Law shares how the pandemic sped up divorce cases and how AI is now changing the game for law firms, from client intake all the way to virtual courtrooms.

She walks us through how her team went from piles of paperwork to running a fully cloud-based system, and what that shift means for founders still stuck in outdated workflows.

You’ll also hear how she built her lead generation funnel, starting with paid ads when she was just getting started, and later adding SEO, podcasts, and content that now work together to bring in clients.

Deepa breaks down why marketing without strong systems is risky, how niching down helped her serve better (and grow faster), and the key numbers she tracks to make smarter marketing decisions.

We also get into the tech she uses to run her 20-person team, including AI tools that save time on research and admin. And despite all the tech, Deepa reminds us that nothing beats human connection, clear communication, real empathy, and strong advocacy are still the heart of what makes a law firm successful.

 Get access to 250k+ link connections and build your website authority with us:

https://www.digitalwebsolutions.com/

In this episode, we discuss:

00:00 - 02:05: Introduction

02:05 - 03:40: From solo lawyer to a growing firm

03:40 - 05:15: Building a brand based on empathy, not just law

05:15 - 06:50: Divorce trends post-COVID: What changed?

06:50 - 08:35: How Deepa builds trust with new clients

08:35 - 10:10: TV vs reality: What divorce law is really like

10:10 - 12:05: When things get messy: From peace talks to court

12:05 - 13:50: Lead generation: What brings in clients in 2025?

13:50 - 15:40: From paid ads to SEO: Her marketing evolution

15:40 - 17:20: Mistakes made: The lesson in saying “yes” to everyone

17:20 - 18:50: Why systems matter more than traffic

18:50 - 21:10: Running a 20-person firm: Team, tools, structure

21:10 - 22:50: Serving clients globally with Ontario ties

22:50 - 24:20: How family law went fully digital post-COVID

24:20 - 26:00: AI tools Deepa actually uses in her firm

26:00 - 27:45: What tech can’t replace: The human side of law

27:45 - 29:13: What she wishes she knew when starting

 Connect with Deepa Tailor

 https://www.linkedin.com/in/deepatailor

 tailorlaw.com

 Subscribe to Digital Web Solutions

Website: https://www.digitalwebsolutions.com/

Facebook: https://www.facebook.com/digiwebsol

Instagram: https://www.instagram.com/dws_global/

LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]