E-Commerce Boost

The business opportunities on Instagram are huge, and this episode will teach you all the fundamentals of how e-commerce sites can start selling products on Instagram. Giles Thomas from AcquireConvert guides you through all the steps from setting up your account, what content you should go for to how you take your Instagram game to the next level.

You can find more information about Giles Thomas and Instagram selling here:

Where is the email marketing world heading? Should you automate more or take a step back and do more personal contact? Can you add a human touch and scale your email marketing efforts? Mike Nelson, one of the masterminds behind Really Good Emails, guides you through the email marketing world right now, so you can stay up to date. You are welcome!

How do you get followers, drive engagement and all in all; grow your business on social media? Jeff Bullas must be one of the ultimate social media experts with over 9 years of experience and 560.000 twitter followers. In this episode he goes over how e-commerce stores can build an audience and build credibility and trust on social media - including how to engage visitors, get their attention and interact with them.

Do not just base your email automation on your customers actions! Chris Davis from Active Campaign is one of the absolute experts in email marketing automation for e-commerce, and in this episode he will teach you how to automate emails, what emails should be automated, what triggers and frequency to go for - and you will also find out if there are some emails, that actually shouldn’t be automated at all.

BONUS: Send a screenshot of your 5-star rating of this podcast to [email protected] and receive the amazing resource mentioned at the end of the episode for free!

It is time to actually optimize your e-commerce mobile user experience. This is not just about making the site work O.K. on mobile, but to make the user experience on your mobile version fantastic. Linda Bustos, the Director of Merchant Strategy at Workarea Commerce Platform shares everything you need to know to up your mobile UX.

The more you know about your site, the better you can tailor your site and take advantage of the traffic you receive. That is the main point from Zaid Ammari, founder of PPC Masterminds, and in this episode, he will tell you what key Google Analytics reports you probably do not know about - but definitely should. Take your Google Analytics game from meh to yay in no time!

You are probably doing keyword research wrong! In this episode, Tim Soulo from Ahrefs explains how e-commerce can go beyond conventional keyword research - and how you take your keyword research a step further. Find out what data you should not rely on and how you should do keyword research to boost the traffic to your e-commerce site.

The days where good customer service and personalized newsletters were more than enough to give your customers a great experience with your brand are over! It is time to understand the new era of customer engagement - and Brian Solis is the absolute expert in this field. Find out what the new era of brand and customer engagement means for your e-commerce and how you can make your customer experience truly meaningful.

E-commerce companies can actually get free media coverage if they master the art of newsjacking. In this episode, you will get the infinite guide to doing newsjacking by the man who pioneered the term, David Meerman Scott. It is not PR, it is not pure marketing - it is tapping into breaking news stories with clever tailored content that will catch the reporters attention - and it can generate thousands of dollars in revenue if done right.

In this episode, you get conversion rate optimization tips from the ultimate CRO-expert Peep Laja, the principal of CXL Institute. He goes over what types of research you must conduct to find out where to optimize your site, how to run tests, and finally, he shares guidelines on what high-converting pages look like - and tells you what elements you must include.

Peep Lajas recommendations, if you want to learn more: