In this episode, Rand Fishkin, the founder of Moz, explains how cultural biases affect marketers - and e-tailers. According to Rand, these biases limit people in the industry and keep us all from being innovative and truly amazing at our jobs. In this part one out of two, Rand explains why investments do not have to be measurable, why all channels do not have to be ROI positive and why marketers have to stop thinking that they are not technical! Time to release yourself from those biases and rethink your marketing approach!

Link to his INBOUND 2017 talk, including tools and more tips: https://moz.com/rand/cultural-conditioning-biases-us-make-bad-decisions-lives-work-marketing/

Are you dreading what SEO surprises tomorrow might bring? In this episode, the CEO of VUDU Marketing, Sam McRoberts, will go over the technical aspect of SEO and how you can make sure your e-commerce will keep ranking well - tomorrow AND in the future. He also reveals what SEO mistakes you might be committing right now, that are hurting your business - and how to solve them of course!

Here are his favorite tools to research the past initiatives of Google:

SEMrush Sensor: https://www.semrush.com/sensor/

Moz Google Algorithm Change History: https://moz.com/google-algorithm-change

Google Webmaster Blog: https://webmasters.googleblog.com/

Ever heard of The Hierarchy of Subscriber Needs? If you have not you definitely must. Chad S. White, the research director of Litmus and author of Email Marketing Rules, explains in depth what the Hierarchy of Subscriber Needs is and how e-tailers can benefit from following the principles. In short, your emails must be respectful, functional, valuable and remarkable. And it is not as easy as it sounds. Hear Chad S. White offer surprising and interesting strategies for reaching out to your subscriber base without ending up as spam.

RATE US ON iTUNES AND GET 153 GROWTH IDEAS TO GROW YOUR BUSINESS TODAY: Send a screenshot of your 5-star ranking to [email protected] and receive this amazing resource for free.

Link for The State Of Email Deliverability by Litmus: https://litmus.com/lp/state-of-email-deliverability-2017

Case studies for ecommerce companies done right: Find out how marketing strategist Daniel Wallock got 1 million dollars in leads for a client with a budget of only a $100 budget and then, later on, drove $425.000 worth of new opportunities for his own business with only ONE piece of content - a case study!

Daniel Wallock dishes up his best tactics on how e-commerce companies can do the same.

This is your chance to learn advanced SEO tactics for e-commerce by the absolute master: Andy Crestodina. This episode contains a guide to outranking your competitors by optimizing your content for search, what you must consider to create great content that will outrank your competitors, and last by definitely not least: find out how to rank for several keywords - also known as semantic SEO.

Article you might find helpful:

What to Blog About: 17 Fresh Sources For Blog Topics: https://www.orbitmedia.com/blog/what-to-blog-about/

Andys tools:

Ahrefs: https://ahrefs.com/

SEMrush: https://www.semrush.com/

Moz Open Site Explorer: https://moz.com/researchtools/ose/

MozBar: https://moz.com/products/pro/seo-toolbar