I am so glad you are back for another episode of the Email Marketing That Scales Podcast! I am your host, Lizz Romney, and I am really excited to share this episode with you. We are breaking down 4 marketing strategies that you can start implementing now in order to rock 2021. They say summer bodies are made in the winter WELL this applies to business too! Let’s dive into the four strategies and how you can use them in order to scale into 2021:
- Optimize Your Website
I recommend using a service like Mouse Flow in order to track behaviors and generate heat maps so you can discover the journey the average customer takes through your site. If they are not following the path you have in mind, it’s time to start optimizing your website to guide more people to your sales pages!
- Optimize Your Social Media
Take this time to review post insights from previous posts. Recognize what resonated with people and what types of posts saw the most engagement. Use this information you gather in order to create content for social media going forward!
- Optimize Your Content Strategy
Your content strategy should nurture your potential customers and convert them into perpetual customers by creating an intimate relationship by bringing people together through commonalities. Step out and let them know you understand where they are coming from and that you are more than just your products. Really connect with your audience!
- Optimize Your Email Marketing
How much revenue has your email list brought in so far in 2020? Is it AT LEAST 30%? If not, we need to create a strategy where email marketing serves as your main stream of revenue for your online business. I can walk you through this and help you set up the email flows that will help you convert more customers in 2021!
If you are interested in partnering with me through my Email Marketing Accelerator Program to establish your unique brand to attract your ideal customers, craft sales funnels with email marketing at the foundation, and develop an incredible customer experience - then stick around! The program is launching October 27th and you will not want to miss out. If you are ready to get your hands on some of this gold before the program launches, click here and grab my free guide to multiplying your revenue with email!
I really hope you will take the time in 2020 to optimize your strategies in order to set up 2021 for success!
If you are enjoying the show, please leave me a 5 star review wherever you may be listening - I love knowing that you are listening and implementing what we discuss here!
I want to thank you for listening and I hope you enjoy! I would really love to connect with you on social media and continue this conversation! Send me a DM and let me know what your biggest struggle with email is. As you know, I love talking about all things email and would really enjoy connecting with you about it! @LizzRomney