E-Commerce Uncomplicated

Can you take a simple idea and turn it into a thriving business?

Meet Lou Rice, the brilliant mind behind Strapsicle, and one of our community’s shining stars for the past 18 months. 

Lou’s flagship product, a Kindle strap, has captured hearts and wallets alike, putting Strapsicle on the path to $2 million in annual revenue. When Lou joined us last year at SHE-com, her business was bringing in $3k a month. Now, she’s set to scale to new heights.

In today’s episode, Lou unveils her secrets to scaling on Amazon, with insights on leveraging the Amazon algorithm and promotional links to boost your business. She’ll also share the story of hitting 900 sales in a single day during Amazon Prime Day, and how influencers in the U.S. are driving traffic to her Amazon store.

We chat:

✨ The power of Amazon’s algorithm and promotional tools

✨ How Lou achieved 900 sales in one day on Amazon Prime Day

✨ Using influencers and content creators to enhance sales and visibility

✨ The crucial role of mental health in entrepreneurship

Join us for an enlightening conversation on SHE-Talks E-Commerce, where we explore the journey, challenges, and triumphs of turning an innovative product into a booming business.

You can find Strapsicle at @strapsicle and www.strapsicle.com

WANT MORE:

• SHE-com LIVE - find out more about the biggest e-commerce event for female brand owners in Australia  
• SHE-com Product Awards - The SHE-com Product Awards are back in 2024 to celebrate the outstanding achievements of women bringing products to life and selling them online. The SHE-com Product Awards are a fantastic way to grow your business and get the recognition you deserve. Enter today!
• Or if you are feeling stuck, lonely, overwhelmed in your business and want to double your sales in 90 days check out The Academy
• Have an idea for an episode or want to connect? Reach out at @shecom.co

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Hello Gorgeous!

Have you been missing your weekly episodes of E-Commerce Uncomplicated?

Well, today is your lucky day because we have just launched my new podcast SHE-talks E-commerce.

It's a little different to this podcast (and any other podcast you've listened to) because not only am I interviewing REALLY successful E-commerce brand owners BUT I'm asking them the questions you ACTUALLY want to know the answers too, not just the fluffy superficial stories.

Things like what is their ACTUAL wholesale %, their average order value, website conversion rate and HOW MUCH monthly revenue do they actually get from email marketing.

So if you are ready to level up your e-commerce brand and learn from some of the best e-commerce brand founders out there, jump on over and listen to some of our episodes and blow up your brand today.

So much love from me,  See you over on. SHE-talks E-commerce.

Listen now on:
Apple Podcasts - https://podcasts.apple.com/au/podcast/she-talks-e-commerce/id1692714527
Spotify - https://open.spotify.com/show/2TxOwNjLh8DB2J5m8s1ZeE?si=2PZKYvS5TRC6EXsxUMJpTA
Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vVEJDMTk2MTExMzk5MA

And say hello over at @SHE-com.co

Welcome to the last episode for this season of the E-commerce Uncomplicated podcasts. 

Before we go on our break for the year, Lisa is leaving you with a gift filled with golden nuggets that she got from her inaugural SHE-com LIVE event. 

Many inspiring women in business attended the conference,  sharing their personal experiences on how they built awe-worthy e-commerce empires, becoming examples for other women in entrepreneurship.

Talking to these successful female entrepreneurs helped Lisa to discover what made them stand out from everyone else. Lisa wanted to understand what actions these she-compreneurs took that allowed them to blow up their brands when the rest of us sometimes feel like just putting one step in front of the other each day is enough.

Connect with Lisa:

Website: https://lisajones.co/
Instagram: @lisajones_co
Free Facebook Group: Uncomplicated E-commerce for Women!!
Youtube: Lisa Jones + Co - YouTube 

Whether you are just starting out or are a veteran she-compreneur, you know that selling products is the goal of any business. Well, how to do that is what the real struggle is!

In this episode of E-commerce Uncomplicated get ready to nibble on some golden nuggets that are sure to get you started on the right path to a successful business.

Join Lisa as she interviews Rachael Ferguson, CEO of Australian footcare company SynxBody, who is a perfect example of the resilience and dedication needed to come out the other side of a struggling business.

Connect with Lisa:

Website: https://lisajones.co/
Instagram: @lisajones_co
Free Facebook Group: Uncomplicated E-commerce for Women!!
Youtube: Lisa Jones + Co - YouTube

Connect with Rachael:
Website: https://synxbody.com/
Instagram: @synxbody
Free Facebook Group: @SynxBody
YouTube: SynxBody

In today’s podcast Lisa, along with one of her favourite clients - Ariel Blackman, founder of Bliss Birth - sits down and talks about running a business, and highlights how mental load is a major issue faced by she-compreneurs. 

Through their years of personal experience, they share ways they have found to be effective in balancing the mental load that they face to ensure they have the space to be creative and explore innovative business opportunities.

Connect with Lisa:

Website: https://lisajones.co/
Instagram: @lisajones_co
Free Facebook Group: Uncomplicated E-commerce for Women!!
Youtube: Lisa Jones + Co - YouTube 

Connect with Ariel:

Website: https://blissbirth.com.au/ 

Instagram: @blissbirth

Free Facebook Group: @blissbirthaus

Once you have started your business, what is the most important thing that you need to do? The answer is simple: scale, scale, and SCALE!

There are many ways that one can go about scaling and increasing business opportunities for their brands. The process varies from brand to brand but there are some hot tips that you can use to guide yourself through the process. In today’s episode of E-commerce Uncomplicated, Lisa sits down with Lauren French, the owner of Motto Fashions, a women’s fashion brand navigating trends in clothing, and delves into what the process of scaling looked like for her. 

The she-conversation between the two resulted in great golden nuggets that are a perfect reminder of what you need to do to ensure you can effectively grow your brand and keep at it!

Connect with Lisa:

Website: https://lisajones.co/
Instagram: @lisajones_co
Free Facebook Group: Uncomplicated E-commerce for Women!!
Youtube: Lisa Jones + Co - YouTube 

Connect with Lauren:

Website: https://motto.com.au/
Instagram: @mottofashions
Free Facebook Group: Motto Fashions Lovers and VIP's

It’s the time of year where we all start to feel super duper exhausted.

Lisa has a theory called the Mummy Juggle Struggle where we are so busy trying to be mums, wives, partners, employees, business owners, bosses, girlfriends and friends. It’s real and it’s a problem because it can be exhausting, relentless and will definitely wear you down over time.

Today’s podcast is a reminder that you are not alone in the Mummy Juggle Struggle and some of us even need it at times, in order to get everything done.

But beyond that, this episode is designed to give you all some strategies on how to identify it and how to get off the Mummy Juggle Struggle.

Connect with Lisa:

Website: https://lisajones.co/
Instagram: @lisajones_co
Free Facebook Group: Uncomplicated E-commerce for Women!!
Youtube: Lisa Jones + Co - YouTube 

Some of the best and most successful business ideas are born out of those small moments of eureka you feel solving everyday problems in your daily life.

In today’s episode of E-commerce Uncomplicated, Lisa sat down with an accomplished she-com-preneur, Cinzia Cozzolino - owner of The Smoothie Bombs - who is a perfect example of this. They discuss how the road to finding a way to give nutritional meals to a fussy eater led Cinzia to successfully establish her innovative business.

Connect with Cinzia:

Website: https://www.thesmoothiebombs.com/
Instagram: @thesmoothiebombs
Facebook: @thesmoothiebombs

Connect with Lisa:

Website: https://lisajones.co/
Instagram: @lisajones_co
Free Facebook Group: Uncomplicated E-commerce for Women!!
Youtube: Lisa Jones + Co - YouTube 

In today’s episode, Lisa has a special guest - Mel Haque, founder of Wild Dough. In this episode. Mel shares her journey starting her own eCommerce business and the struggles (and triumphs) that came with it. 

Wild Dough is made for little hands. It’s easier to manipulate and lasts longer than other play-doughs in the market today.  Mel initially created it for her children but after seeing how it became a product mums could use to give them the space they need while their kids play, Wild Dough the business was born. 

Listen and tune in as they talk about Mel Haque's journey as a she-commer.

 LINKS:

Mel Haque’s LinkedIn: https://www.linkedin.com/in/melissahaque/

Wild Dough: https://www.wilddoughco.com/ 

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!!

Youtube: Lisa Jones + Co - YouTube 

In today's episode, Lisa talks about email marketing - an aspect of ecommerce that too many business owners neglect, or approach half-heartedly! This episode reminds you to look deeper into your email marketing to see where you're leaving money on the table. 

Lisa talks about storytelling and what percentage of sales you should expect to generate with your EDM campaigns. She talks through how email marketing is a cost-effective way to maximise your site traffic and sell more to the people who already buy your products online. 

LINKS:

SHE-com Awards: https://lisajones.co/she-com-awards 

Connect with Lisa:

Website: https://lisajones.co/ 

Instagram: @lisajones_co

Free Facebook Group: Uncomplicated E-commerce for Women!!