E-telligence

Today it is my pleasure to welcome Catherine Loftus from TrustedHouseSitters to our monthly E-telligence Brand Spotlight session.

Catherine is the head of marketing at TrustedHouseSitters, based in Brighton and has worked for them for over 3 years. TrustedHouseSitters Connects pet owners with people who want to go pet sitting – in over 130 countries around the world!

During the interview, Catherine was kind enough to share some amazing insights into how they keep their subscribers so engaged and generate 30-40% of their acquisition revenue through email marketing.

We also discussed:

• What a day in the life of the head of marketing at TrustedHouseSitters and how email sits within the TrustedHouseSitters marketing strategy and marketing team

Listen to the full interview to find out more!

Want to find out more?

• 3 types of automated emails every business should be sending: https://e-focusmarketing.com/inactive-subscribers/3-types-of-automated-emails-every-business-should-be-sending/

Tools TrustedHouseSitters use:

• Salesforce Marketing Cloud

If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can assist you.

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For our very first E-telligence Masterclass it is my absolute pleasure to be joined by Matthew Vernhout from 250OK (https://250ok.com/).

250OK are an email intelligence platform providing additional services and analytics on top of those in your Email Service Provider (ESP) including Inbox Placement Rate monitoring, analytics, DMARC services, a signal network monitoring spam traps and a number of consulting services to help you understand potential pitfalls in your program or solve domain specific deliverability issues.

Matt’s email experience spans more than 17 years, during which he has faithfully advocated for the channel through refining email marketing and privacy best practices, influencing anti-spam legislation and compliance, and managing ISP expectations.

During the interview, Matt was kind enough to share some fantastic insights with us around one of my favourite subjects - deliverability!

Matt and I discuss:

• The distinction you ned to make between delivery rate and delivered rate (Inbox Placement Rate - IPR)

Listen to the full interview to find out more!

Want to find out more?

• Deliverability decision tree:

https://e-focusmarketing.com/deliverability/deliverability-troubleshooting-decision-tree/

• 9 top tips to reduce your email marketing complaint rate:

https://e-focusmarketing.com/free-guides/9-top-tips-to-reduce-your-email-marketing-complaint-rate/

Useful Links

• 250OK: https://250ok.com/

https://250ok.com/email-deliverability/is-bimi-the-new-frontier-for-email-marketers/

If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can assist you.

Get in Touch >

Hi everyone, I’m Kate Barrett, the founder of eFocus Marketing (https://www.e-focusmarketing.com) – a specialist email marketing agency based in London providing consultancy, management and training services to companies around the world.

It is my absolute pleasure to welcome you to my brand-new podcast

‘E-telligence’!

Every 2 weeks I’m going to be bringing you brand new content, digging into a specific area of email marketing, to help you energise your campaigns and use email more intelligently, to increase your results.

And, over on YouTube on the last Friday of every month, you’ll get an extra special episode where I’ll be joined by Elliot Ross from Taxi for Email (https://www.taxiforemail.com/) and we’ll be reviewing an email creative that we’ve received, talking about how it’s constructed, what we love about it and the elements that we would love to see tested and tweaked.

Here's the link for you to join me over there:

https://www.youtube.com/channel/UCZiZ-YPtR3XyCDT5Sc7XPmQ

I may also throw in some bonus recordings every now and then so keep an eye out!

And if you haven’t already got a copy of my new book ‘E-telligence: Email marketing isn’t dead, the way you’re using it is’ head over to Amazon now! It’s a great breakdown of the 5 key areas of a successful email marketing strategy.

• Buy it on Amazon UK: https://www.amazon.co.uk/telligence-Email-marketing-youre-using/dp/1916489400/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1547200355&sr=8-1

So, know you know what I’m going to be doing, make sure you never miss an episode!

Visit  https://www.e-focusmarketing.com/spotlight  to sign up to receive our regular email marketing spotlight packed full of email marketing tips, tricks and of course, notifications about new podcasts and videos!

You’ll also find all the show notes for each episode at https://www.e-focusmarketing.com/etelligence 

You can let me know your feedback, suggest questions for the brands I interview and topic ideas by emailing [email protected] -  I’d love to hear from you! And if you’d like to put yourself and your brand forward as a guest, let me know that too!

Today it is my pleasure to welcome Emma Haskell from Vision Direct to our monthly E-telligence Brand Spotlight session.

Emma has worked for Vision Direct for 7 years and is the head of customer retention for the brand.

Vision Direct are primarily an online contact lens store operating across 7 markets around the world.

During the interview, Emma was kind enough to share some fantastic insight with us including:

• Vision direct send weekly marketing campaigns across 3 core segments (active customers, lapsed customers and registered not bought customers).

Listen to the full interview to find out more!

Want to find out more?

• Customer Personas -  you can find a great free guide on the Hubspot blog here > https://blog.hubspot.com/marketing/buyer-persona-research

Tools Vision Direct use:

• Dotdigital Engagement Cloud

If you want help to create a customer-centric, personalised, intelligent email marketing programme, get in touch with eFocus Marketing and discover how we can assist you.

Get in Touch >

About Vision Direct