Joining us is Dmitry Shamis whose experience includes brand and creative at SevenRooms, founding The Creative Brand, and heading creative and brand at HubSpot.

You’ll hear about the importance of creative operations as a connective hub, the role of self-service tools in accelerating marketing experiments, and the need for aligning creative operations with business KPIs.

Questions or a different point of view than what you heard today? Drop me a line [email protected]

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Timestamps:

01:09 - Asking for the definition of creative operations.
02:15 - Discussing the evolution of creative operations.
05:22 - Emphasizing creative operations' purpose.
08:18 - Shifting focus from operations to strategy.
10:19 - Highlighting marketer-creative relationship.
13:11 - Balancing creativity with efficiency.
17:21 - Exploring self-service's role in creativity.
21:55 - Focusing on business outcomes.
28:26 - Reflecting on creative operations' strategic role.
31:42 - Aligning creative ops with marketing KPIs.
35:32 - Summarizing key points, transitioning to close.
37:57 - Reflecting on AI's future in creativity.
39:46 - Concluding interview, inviting listener interaction.