Dung's been at the heart of Vietnam's hip hop scene for 20 years. He's witnessed hip hop culture trickle into Vietnam in the form of breakdancing, graffiti and emceeing over American beats, to the vibrant, popular and commercially viable rap scene that can be found in Vietnam today. In this episode, he talks us through the origins of his project Dunkare Magazine, underground rap artists to be looking out for, and what popular TV shows like Rap Viet means for Vietnam's hip hop culture.  

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This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X.

A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.