In this episode, Lisa Duck and Susan Larimer discuss effective goal setting and planning strategies for 2026. They emphasize the importance of using both paper and digital calendars to map out marketing focuses and avoid last-minute chaos. The conversation covers proactive planning, the significance of holidays, quarterly goal setting, and managing taxes and fundraisers. The hosts encourage listeners to create a structured approach to their business planning while maintaining a light-hearted perspective.

Takeaways

• Using a paper calendar can help visualize your year.
• Transitioning to a digital calendar is essential for reminders.
• Proactive planning reduces stress and chaos.
• Identify key holidays to focus your marketing efforts.
• Break down yearly goals into quarterly and monthly tasks.
• Utilize community engagement for fundraisers.
• Plan for personal commitments alongside business goals.
• Create a digital repository for past marketing materials.
• Don't overwhelm yourself with every holiday; choose wisely.
• Engage with your audience through social media for feedback.

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