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 A few weeks ago we interviewed Michael Gay about his career creating and building MGAs/programs. This week, I interviewed John Willemsen of Arch Re. John also has a career in the program space, but John is on the other side. Every program needs capacity and John has built a career of providing capacity, paper and back office support for program administrators. In this episode John zeros in on the 5 things he looks for in a program:

1. Reputation
2. Quality of data
3. Underwriting Acumen
4. Premium Size and/or potential of 
5 Culture

We also discussed how startups, without the benefit of many of these important traits, should think of operating to get the backing of the industry. As a startup myself, I learned a ton from John's wisdom.

CONNECT WITH JOHN WILLEMSEN: 
LinkedIn: https://www.linkedin.com/in/john-j-willemsen-28b60b14/ 

MENTIONED IN THIS EPISODE:
Target Market Association: http://targetmkts.com/ 

BOOKS RECOMMENDED BY JOHN: 
Books by Malcolm Gladwell: https://amzn.to/2OHl8sv 
The Subtle Art of Not Giving A Fck by Mark Manson: https://amzn.to/2OEAhuO 
The Purple Cow by Seth Godin: https://amzn.to/2nInHz1 
The Art of War by Sun Tzu: https://amzn.to/2vR82SD 

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