What if the reason your church isn't growing is that you're fighting against who you actually are? In this episode, we tackle one of the most misunderstood topics in church planting and church growth: the power of owning your church's brand. We explore why contextualization that's celebrated on the mission field gets criticized in the local church, and what the New Testament actually says about picking a lane and reaching a specific people. Whether you lead a small church, a multisite, or you're in the early stages of planting, this conversation will challenge how you think about mission, identity, and sustainable church growth. New one-day events for pastors and church leaders every quarter at breakinggrowthbarriers.com.