This week on Everybody in the Pool, we’re talking about one of the biggest blockers to real climate action: amazing solutions that never scale because no one pays for them. My guest is Grant Canary, founder and CEO of Mast Reforestation, a company rebuilding forests after catastrophic wildfires — and reinventing carbon credits so that reforestation can actually fund itself.

Mast takes the most expensive part of post-fire recovery — dealing with hundreds of dead, unstable, methane-emitting trees — and turns it into a high-integrity carbon removal credit. The fire-killed biomass gets buried in engineered clay “vaults” that lock away carbon for centuries, and the revenue pays for restoring forests with native seed, nursery-grown seedlings, and good old human labor. It’s the super-sexy carbon accounting we desperately need.

We get into:

• Grant’s origin story: the high-school teacher, the brutally honest friend, and the maggot factory (this is a true story)
• From DroneSeed to Mast: why drones weren’t enough and what really unlocks reforestation
• What high-severity “Mordor” fires do to ecosystems — and why invasives take over
• How biomass burial works: clay soils, lasagna layers, 24/7 monitoring, and 5 different verification processes
• Why high-quality carbon credits are hard — and why they matter
• Who buys these credits (tech, airlines, real estate, Shopify, consulting firms) and the incentives behind each
• Why relying on altruism won’t scale — but pricing ecosystem services will
• How modern carbon accounting sets the stage for the actual holy grail: a price on carbon

Link:

• Mast Reforestation: https://www.mastreforest.com/
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