E115: The Taproom and Distro Balancing Act with Doug Bellenger of Well Crafted Beer Co.

In this episode of The True Craft Podcast, we chat with Doug Bellenger of Well Crafted Beer Co. out of Lansdale, PA to unpack the ever-present balance of running a brewery. From creating an enjoyable fast casual atmosphere in the taproom to recalibrating wholesale margins, Doug gives a clear-eyed look at the trade-offs breweries face today.

Doug also shares what he’s learned while operating two thriving taprooms, scaling to 2,000 barrels per year, and expanding distribution across 35 counties!

Some highlights include:

• How to use distribution as a way to drive traffic to the taproom
• The pricing strategy shift you can make without sacrificing quality
• What the “sweet spot” balance looks like in 2025 for growing craft breweries

If you're trying to balance running a profitable taproom with a growing distro program, this episode breaks down how one brewery is making it work while growing through it all.

Links

Well Crafted Beer Co. - Website
Well Crafted Beer Co. - Instagram

Find more profit in your taproom and distro business