Peter Lyon introduced the world to Japan’s “drifting” scene before we even knew what drifting was and has been at the heart of automotive subculture in Japan since 1988.

He’s a motor journalist and has been racing cars since 2001, mainly in the Mazda MX-5 4-hour race in Japan, with his team capturing 2nd place twice. In 2009, he created the Lexus IS-F racing team with ex-Indy 500 racer Hideshi Matsuda and Gran Turismo creator Kazunori Yamauchi to compete at Germany’s Nurburgring race track. They came 1st in class in their first 4-hour race before competing in the 2010 Nurburgring 24-hour race, an event in which his team placed 4th in class.

His articles and photographs have appeared in well-known magazines worldwide including Top Gear, Autocar, Car and Driver, Auto Express, GQ Japan and Forbes.

He’s also authored two books and hosts a car show on Japan’s national NHK TV network.

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Social media

Peter Lyon:

https://www.forbes.com/sites/peterlyon/?sh=ef2d3911e073

https://forbesjapan.com/author/detail/520

https://carlist.com/

https://www.yankodesign.com/author/peter/

James Nepaulsingh: @nepopublic

Plus Future Coaching: @plusfuturecoaching