Focus your entire go-to-market around the adoption of high users that will expand with you and you can eventually build a great business around it. In this episode of Tech Sales Insights, Randy welcomes Mark Stephenson, Go-To-Market Advisor for multiple tech companies.

Today, Mark talks about go-to-market alignment and how to approach it for increased efficiency and leverage. He dives into the importance of a great GTM engine and how the concept of product-market fit comes into play.

INSIGHTS OF THE DAY

MARK: Make sure customer paths are well-defined

“If you define that process, you'll find bottlenecks, you'll find inefficiencies and that's the best place to add technology, by the way, is once you really understand the process. Otherwise, you're just going to use technology to speed up a bad process and do the wrong things quicker."

Find out more about Mark Stephenson in the link below:

• LinkedIn: https://www.linkedin.com/in/mark-s-2b28054/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community: https://www.salescommunity.com/
• Modigie: https://modigie.com/