INSIGHT OF THE DAY

STEVE: THE JOURNEY FROM CAR SALESMAN TO MARKETING ANALYST, UNVEILING THE SECRETS OF SELLING AND THE PSYCHOLOGY OF CONSUMER BEHAVIOR

“I, in large measure, learned how to sell right and learned the ways it means what it took to To, to close a deal, if you will. And so after college I couldn't be a car salesman. I went to college.

I had a degree in marketing and so I had to go get a marketing job somewhere. So I went to work for Volkswagen, Porsche, Audi, in their mid-Atlantic region as a marketing analyst. And it was a fantastic experience because I worked with 70 dealerships in a five state region and I also got to work with the, their ad agency, Doyle Dan and Bernbach, famous New York Madison Avenue Ad Agency where I was very early on in my career, I was schooled in something called the psychographics of the automobile purchaser.

Which has served me extremely well in my sales career in terms of understanding the psychology of why people buy and why they buy certain things."

Don’t miss out on our previous episode and watch out for the next ones!

• E127 Part 3 - AUTOMATION AND EFFICIENCY: Centralizing Data for Rep Productivity

Find out more about Steve Layne in the links below:

• LinkedIn: https://www.linkedin.com/in/smlayne/
• Website: https://redvector.ai/

This episode of Tech Sales Insights is brought to you by: 

• Sales Community:  https://www.salescommunity.com/
• Alexander Group:  https://www.alexandergroup.com/