Tara Rogers-Ellis, co-founded Mojo along with Louise Mezzina. Over the course of a decade, the duo have built Mojo into a successful PR and Communications agency, with top clients like Johnson & Johnson, the European Union, RAKBank, Montblanc and more. Tara grew up in South Africa during apartheid and an opportunity to move to the UAE meant that she could have a fresh start, it was at that point when she discovered her natural inclination towards PR and her love for building teams. During the episode, Tara shares useful tips for companies looking to fully leverage public relations, and what to avoid.