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E² episodes

  • The finest test for hiring and promoting the best people

    🧠 What if admitting your mistakes was the purest form of intelligence?

    Elon Musk publicly apologising after insulting Donald Trump...


    An admission of weakness?

    Or a genius move to regain narrative control, restore his credibility and avoid a costly clash?


    🤯 Behind this kind of about-face lies a powerful psychological mechanism, often poorly understood, but present everywhere: in strategic committees, board meetings, investor relations... and even in your own home.

    ➡️ This mechanism can drive brilliant leaders to persist in absurd decisions.

    It can also be the key to lucid, respected, anti-fragile leadership.


    Most people talk about it badly.

    Very few really understand it.

    Even fewer know how to use it.


    💥 If you're a manager, founder, investor or coach: what you're about to read could well come in handy more than once in the months to come.


    Read it here 👇

    https://www.linkedin.com/pulse/finest-test-hiring-promoting-best-people-ari-massoudi-bgfue

    Hosted on Acast. See acast.com/privacy for more information.

    15 min
  • Billionaires Are Spending $3 Billion to Cheat Aging—And They're Winning 🤯

    💥 What if wrinkles became optional?

    💊 What if getting old was just… a bug in the code?


    📈 And what if your next startup could ride the wave of a trillion-dollar revolution?


    👴🏼 Getting older used to mean back pain, bifocals, and bedtime at 9PM.


    Now it might mean beta-testing the fountain of youth.

    While most of us are googling “best anti-aging serum,” Bezos, Altman & co. are busy throwing nine-figure checks at scientists who believe aging can be reversed like a CTRL+Z.


    We’re not talking creams and collagen. We’re talking cellular time machines, AI-powered drug discovery, and gene therapy that could cost less than your Netflix subscription.


    And yes—it's already moving out of the lab and into the market.


    If you’re an entrepreneur, investor, or just don’t feel like dying on schedule, you’ll want to read this now

    👇👇👇

    https://www.linkedin.com/pulse/billionaires-spending-3-billion-cheat-agingand-theyre-ari-massoudi-t4v0e

    Hosted on Acast. See acast.com/privacy for more information.

    16 min
  • How Emily Weiss Turned Blog Comments Into a Billion-Dollar Beauty Empire 👑

    💥 Another startup just died.

    Not because the product was bad.

    Not because the market wasn’t ready.

    Not even because they ran out of money.


    It died because no one cared.


    👇 And here’s the brutal truth:

    Your MVP is not your biggest asset.

    Your funnel is not your unfair advantage.

    Your CAC-to-LTV ratio won't save you.


    Want to know what will?

    A handful of passionate humans 🐵🐵🐵 around a table, ☕ sharing ideas, values, and vision—before a single line of code is written.


    The smartest startups don’t build products first.

    They build movements.


    Before unicorns 🦄

    Before pitch decks 🧾

    Before funding rounds 💸

    They build tribes.

    And then? The product practically builds itself.


    Click to discover the new way to launch the next empire venture 👇

    https://www.linkedin.com/pulse/how-emily-weiss-turned-blog-comments-billion-dollar-beauty-massoudi-e4rpe

    Hosted on Acast. See acast.com/privacy for more information.

    24 min
  • Why This Iconic Company Fired Their Chief Marketing Officer and Hired a 'Tribe Shaman' Instead?! 🤯

    🚫 Stop Wasting Money on Ads No One Remembers


    Your marketing budget is inflating faster than your ROI.

    You're tweaking funnels, hiring copywriters, testing headlines...

    ...but deep down, you know it’s not working like it used to.


    Meanwhile, some brands are spending nothing on advertising—

    and getting fans who literally tattoo the logo on their skin.


    No, it’s not a fluke. It’s a movement. And it’s eating traditional marketing alive.


    🔥 The truth?

    You don’t need more traffic.

    You need a tribe. A real community that grows itself.


    If you’re serious about building something worth belonging to, read this now 👇

    https://www.linkedin.com/pulse/why-iconic-company-fired-chief-marketing-officer-hired-ari-massoudi-mwdze


    Hosted on Acast. See acast.com/privacy for more information.

    14 min
  • Persuading Your Client or Boss to Build a LinkedIn Presence 📢

    "LinkedIn? Never." 😠


    If you work in communications or marketing, you've probably heard this phrase before.


    A sceptical executive. A reluctant client. A N+1 who puts the brakes on.

    And every time, it's the same scenario: you propose a visibility strategy on LinkedIn... and you come up against a wall of objections.


    ✔ How do you respond without exhausting yourself?

    ✔ How do you convince without forcing?

    ✔ How do you turn a "no" into a "why not"?


    🎯 This article gives you 24 objections... and as many persuasion parries used by the best salespeople and negotiators.


    Keep handy for your next strategy meeting.


    📖 Read it here 👇

    https://www.linkedin.com/pulse/persuading-your-client-boss-build-linkedin-presence-ari-massoudi-rmfxc

    Hosted on Acast. See acast.com/privacy for more information.

    17 min
  • Marketing to Women Discover the Neuroscience Behind Female Buying Behavior!

    Marketing to Women

    Discover the Neuroscience Behind Female Buying Behavior! – You Won’t Believe What You’ve Been Missing! 🧠💡💰💸


    Ready to connect with your female audience?


    Did you know that women control or influence between 70-80% of purchasing decisions? 💰

    Despite this, many businesses still struggle to effectively engage with their female customers. It's time to bridge that gap and tap into the immense potential of the female market!


    🔍 Discover the Secrets of the Female Brain!


    In this article delves into the fascinating world of neuroscience to uncover what makes the female brain unique. Understanding these insights can transform your marketing approach and help you build authentic, lasting connections with your female clientele.


    💡 Why You Should Read This Article:


    💚 Gain a deep understanding of the neurological mechanisms that influence female behaviors and preferences.

    💛 Learn how to avoid common marketing mistakes that alienate women.

    ❤ Discover effective strategies to create meaningful connections with your female audience.

    💙 Get practical tips and real-world examples to apply these insights to your business.


    🌟 Don't Miss Out!


    Read the Full Article Here 👇

    https://www.linkedin.com/pulse/how-apply-work-famous-neuropsychiatrist-dr-louann-seduce-ari-massoudi-xzpkf

    Hosted on Acast. See acast.com/privacy for more information.

    1 hr 3 min
  • Academic Scientists: Unlock Your Hidden Goldmine Through Consulting 🔬

    Confession time: I spent 20 years watching brilliant scientists struggle with the same problem:


    "I lead a research team of talented scientists, mountains of research and papers, and expertise that took decades to build. So why am I still fighting for grants and recognition?" 🤔


    Turns out, most academic scientists are sitting on a goldmine without even realizing it! 💎


    I recently met a biochemistry professor who transformed her career without leaving academia. Her consulting side gig now:

    - Funds her lab equipment (no more grant battles!) 🛡️

    - Gets her invited to speak at industry events 🎤

    - Pays her $600/hour for knowledge she already has 🤯


    The academic system doesn't want you to know this secret path exists...

    But what if you could make your scientific expertise work FOR you instead of just publishing papers that few will read?


    Click the link below to discover how you can join the scientific "side hustle" revolution while ENHANCING (not sacrificing) your academic work!

    👇

    https://www.linkedin.com/pulse/academic-scientists-unlock-your-hidden-goldmine-through-ari-massoudi-j1fbe

    Hosted on Acast. See acast.com/privacy for more information.

    15 min
  • Tech Founders - You Will (Finally) Understand What Corporate Culture Is!

    As an entrepreneurial scientist or engineer, you are trained in the hard sciences, rationality, critical thinking and technical problem solving. And you don't understand the notion of corporate culture, which all the experts say is the most important thing for your success.

    Don't worry, I was like you, a Mr Spock. It took me a long time to understand what these soft humanities and social 'sciences' had to teach us. In the following article, I'll explain the notion of corporate culture (in fact, simply culture) as simply as a first-degree equation with one unknown.


    https://www.linkedin.com/pulse/how-create-solid-company-culture-your-tech-startup-ari-massoudi-amhie


    https://www.linkedin.com/pulse/culture-key-success-tech-startups-ari-massoudi-utqqe


    https://www.linkedin.com/pulse/building-solid-culture-your-tech-startup-seven-layer-model-massoudi-oquxe


    https://www.linkedin.com/pulse/tech-founders-you-finally-understand-what-corporate-ari-massoudi-svpke

    Hosted on Acast. See acast.com/privacy for more information.

    14 min
  • The Science of Influence For Deep Tech Founders

    Deep tech isn't a sprint, it's a marathon, where each step requires you to influence (convince, persuade and/or motivate) a new interlocutor: investors, employees, partners, even your own family!

    Influence isn't just a useful skill, it's a secret weapon for turning your revolutionary ideas into reality.

    In this article, we'll dive into the best influence strategies, illustrated by inspiring examples and practical advice.

    Get ready to boost your skills while staying true to yourself. 🚀


    https://www.linkedin.com/pulse/science-influence-deep-tech-founders-ari-massoudi-fzose

    Hosted on Acast. See acast.com/privacy for more information.

    18 min
  • AI's Big Data Revolution: Transforming Industries

    AI is forever transforming entire sectors such as construction, hospitality, finance, telecommunications, retail, agriculture, air transport, logistics, pharmaceuticals and automotive.


    The focus is on improving operational efficiency, enhancing customer experience, increasing revenue and optimising resources through AI. The types of AI used include machine learning, natural language processing, deep learning and robotic process automation. These examples demonstrate how AI is transforming industries by enabling more accurate predictions, greater personalisation and faster decision-making.

    Hosted on Acast. See acast.com/privacy for more information.

    38 min

About E²

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Épistémê Entrepreneur


The podcast that gives voice to Scientist-Entrepreneurs.

The podcast dedicated to Deep Tech Startups because we believe what you do is…