This week, we focus on the bands who were at the precipice of becoming huge...rave reviews, prominent live gigs, radio support...yet, fame and fortune somehow eluded them. Our Third Lad is someone who knows all about this - in Alex Boucher's new memoir, Three and a Half Minutes of Fame, the seasoned writer draws from his firsthand experiences in "almost famous" indie/punk bands Three and a Half Minutes, Travis Cut, and Jaff, and boy band NV.

"Three and a Half Minutes of Fame" takes readers on a compelling journey through the tumultuous music scene of the 1990s, as experienced by protagonist Alex, who embarks on a quest for fame after signing a record deal at the tender age of 17. Over the span of seven years, Alex finds himself on the cusp of stardom multiple times, rubbing shoulders with iconic bands like The Pogues, Suede, Blur, and Mansun, as well as encountering figures such as Patti Boyd.

However, Alex's journey is far from glamorous. Along the way, he confronts neo-Nazis, navigates the gritty world of gangsta rap, accidentally smokes crack, and grapples with personal tragedies, mental health challenges, and the trauma of sexual abuse. Set against the backdrop of the 1990s—a decade marked by cultural shifts and the rise of alternative music scenes—this memoir offers an authentic glimpse into the highs and lows of pursuing fame before the era of social media.

Amidst the challenges of the COVID-19 lockdowns, Boucher took the opportunity to document his memories of the 90s music scene, resulting in a poignant memoir that sheds light on the untold stories of those who strive for fame but ultimately fall short. "Three and a Half Minutes of Fame" offers readers an intimate and revealing account of one man's journey through the trials and triumphs of the music industry, ultimately serving as a testament to resilience, creativity, and the enduring allure of chasing one's dreams.

P.S. If Uncle Gregg rants are your bag, then this one's for YOU!

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