We talk to Jonathan Labin about his move from a high powered career at Viacom and Facebook to taking a 1 year sabbatical and then shifting gears to startups. In 2020, Jonathan joined Unifonic, a Saudi born startup co-founded by brothers Ahmed and Hassan Hamdan. In his role, Jonathan was responsible of taking the company to the next level, and in 2021, Unifonic raised a whopping US$125 Million to scale. We discuss startups versus scale-ups, cultural, technical and organizational debt and we wrap up with Jonathan's 2022 tech trends including the metaverse!