For episode 35, we have the pleasure of interviewing Craig De Blois, the President and Owner of Noble Estates Wine & Spirits, a leading premium wine and spirits agency in Ontario. Established in 1990 by Philip and Debra Mirabelli, Noble Estates has grown into a significant player in the Ontario market, recognized for its dynamic sales force and exceptional brand management. In December 2013, Craig took the helm, continuing to build on the company's strong foundation while steering it towards new heights.  Craig shares the story of Noble Estates' evolution over the past three decades, from its humble beginnings to becoming a trusted partner for many top wine and spirits producers worldwide. With a sole focus on the Ontario market and the LCBO (Liquor Control Board of Ontario), Noble Estates prides itself on offering full-service sales and marketing, emphasising the importance of building and maintaining long-term relationships with both suppliers and customers. In this episode, Craig discusses his journey from banking to wine, his passion for the industry, and the philosophy that drives Noble Estates to continually exceed expectations. For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines