Diep Hoang is a content creator and mother and baby influencer on the channel Love At First Shine. She also has a podcast with her husband where they talk openly about the challenges faced by couples in the modern Vietnamese family. On this episode of You Don't Know Vietnam Diep tells us about the pressures faced by young mums in Vietnam and how she juggles traditional Vietnamese values with modern parenting. She also shares how the Vietnamese family is changing, how Vietnamese women have all the purchasing power, and what brands should consider when attempting to market their products to them.

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This podcast is brought to you by We Create Content, the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn, and follow the podcast on Instagram, TikTok and X.

A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.