For Episode 38 of Read Between the Wines Podcast, our host Pierre is joined by Richard Dittmar, President and CEO of Trialto Wine Group, one of Western Canada's foremost wine import agencies. Richard delves into the evolving world of wine, focusing on the significance of storytelling in elevating the wine experience. He highlights the rising demand for organic and biodynamic wines, like those from Jean-Marc Brocard, and the distinct qualities of wines from celebrated estates such as Château Margaux and Catena Zapata.  The conversation explores the unique terroir of these renowned vineyards and discusses how Trialto promotes these compelling narratives to build a deeper connection with consumers. Richard also sheds light on the importance of making wine more accessible, advocating for a culture shift away from the elitism that often surrounds wine appreciation. Listeners will gain valuable insights into the strategies behind building a successful wine portfolio and learn about the passion and dedication that goes into every bottle. Join us for an engaging discussion that brings to life the artistry of winemaking and the power of a great story.  For more information about our Podcast, visit us on the web:  https://readbetweenthewinespodcast.com  Follow us on Instagram:  https://www.instagram.com/betweenthewinesmedia  Connect with us on LinkedIn:  https://www.linkedin.com/company/read-between-the-wines