When it comes to the hunting industry, there are trailblazers, there are legends, and there are icons. Today’s guest is exactly all three of those! From his humble beginnings to starting and developing one of the most influential hunting brands in history, Bill Jordan of Realtree Brand Camo is a prime example of the American Dream! Bill hooks Chad on The Fowl Life Podcast to discuss the history and story of Realtree, his vision, his strategy, and how this brand has created so many hunting memories for hunters around the world! From the deer stand to the turkey woods to the duck blind to the elk mountain, Realtree stands alone as the leader in hiding hunters in any terrain! The slogan is Family, Friends, and the Outdoors and that’s exactly the image that Rraltree was built. Bill is a mentor to Chad and a friend and we are honored to have him on the show. This episode is brought to you by Realtree Brand Camo, Benelli Shotguns, Banded Brands, Avery Outdoors, Federal Premium Black Cloud, SecureIt Gun Storage Systems, Bad Boy Mowers, LEER Toppers, Mickey Thompson Tires, and Jargon Game Calls!