In this episode of Beers with Contractors, host Will and Drake discuss strategic planning for 2025, emphasizing market analysis, goal setting, and managing growth in the construction industry. Key areas include understanding market size, competition, job capacity, and financial planning. The dialogue covers balancing production with sales, setting realistic revenue goals, and navigating seasonal trends. Practical advice is given on appointment setting, debt management, and ensuring fiscal health. The episode underscores viewing employees as assets and sharing actionable strategies for startups and established businesses to achieve long-term success.

00:00 Introduction

02:08 Importance of Early Planning

05:13 Understanding Market Cap and Competition

08:59 Breaking Down Financial Goals

17:29 Sales and Marketing Strategies

24:34 Realistic Revenue Goals and Market Cap

25:07 Breaking Down Revenue by Jobs and Sales

25:20 Seasonality and Trends in Business

26:01 Monthly Revenue Targets and Coefficients

28:42 Cash Flow and Payroll Management

31:32 Appointment Setting and Call Centers

32:52 Debt to Equity and Financial Health

34:09 Capital Management and Employee Metrics

39:48 Annual Planning and Goal Setting

50:16 Conclusion

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction