In this episode of Beers with Contractors, hosts Will and Terry welcome Mark Winhoffer, head of the customer success team at Rilla, an AI-driven feedback tool for sales teams. The discussion includes the importance of using polite language with AI, Rilla's application in improving sales performance, and how it provides real-time, actionable feedback. The team also dives into humorous anecdotes from sales calls, the importance of emotional intelligence, and the tangible results businesses can achieve using Rilla. The conversation touches on the challenges of implementing AI in sales, legal considerations, and the importance of human involvement in utilizing AI technology effectively.

00:00 Introduction

00:47 AI Etiquette and Humor

03:16 Deep Dive into Rilla's Features

06:46 Sales Techniques and AI Feedback

14:21 Personal Stories and Sales Insights

27:02 AI Integration in Daily Life

28:21 Hilarious Sales Objection Stories

35:03 Privacy and Legal Concerns

38:15 The Human Element in Sales

42:14 Customer Success and Data Utilization

46:24 Future of AI in Sales

51:20 Conclusion

Contact Mark Winhoffer on:

Website:https://www.rilla.com/

LinkedIn: https://www.linkedin.com/in/mark-winhoffer-%F0%9F%87%B5%F0%9F%87%AD%E2%9A%BD%EF%B8%8F-b36282189/

LinkedIn (Rilla): https://www.linkedin.com/company/rilla-co/

Facebook: https://www.facebook.com/profile.php?id=100092587457445

Youtube: https://www.youtube.com/@RillaMedia

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will discusses the future of digital marketing for contractors with special guest Mike Stiers from Greenbaum Stiers. Mike fills in to provide expert advice on lead generation, AI integration in advertising, optimizing conversion rates, and leveraging local community engagement to combat larger competitors. The conversation delves into strategies for maintaining relevancy amidst rapidly evolving digital landscapes, utilizing AI cautiously, and the benefits of diversified marketing approaches. The episode wraps up with a discussion on building an internal marketing team versus using fractional CMOs, and projections for marketing practices heading into 2026.

00:00 Introduction

00:30 Guest Introduction: Mike Stiers

01:38 Discussion on Digital Marketing Trends

02:55 Changes in Microsoft and Meta Advertising

03:42 Strategies for Reducing Lead Costs

05:46 OTT and Diversified Marketing

09:27 AI in Advertising and Marketing

11:23 Balancing Paid Ads and SEO

15:06 Local Strategies and Case Studies

17:38 Building a New Website

22:46 Fractional CMO and Marketing Teams

27:32 Conversion Rates and Best Practices

28:08 Leveraging AI for Customer Service

28:42 The Importance of Speed in Lead Conversion

29:10 Challenges with Family in Business

29:57 Investing in Expert Teams

30:51 AI's Role in Call Centers

35:01 Text-Based Lead Conversion Tools

39:10 Influencer Marketing in Contracting

42:29 The Power of Personal Branding

46:57 Hard Truths About Marketing in 2026

49:39 Final Thoughts and Farewell

Contact Mike Stiers on:

Website: https://www.greenbaumstiers.com/

LinkedIn (Mike Stiers): https://www.linkedin.com/in/michaelstiers/

LinkedIn (Company): https://www.linkedin.com/company/greenbaumstiers/

Facebook: https://www.facebook.com/greenbaumstiers/

Instagram: https://www.instagram.com/greenbaumstiers/

Youtube: https://www.youtube.com/@greenbaumstiersstrategicma8933

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will navigates a Q&A session, offering insights based on his entrepreneurial journey. Starting with a personal story of transitioning from a job to a business in home services, he shares lessons learned over 22 years, including the importance of processes, making tough leadership decisions, and maintaining a balance between operations and sales. The episode covers the impact of hiring mistakes, the importance of understanding financial metrics, and how staying focused on the mission and culture can drive business success. Additionally, Will talks about overcoming setbacks and how to keep employees motivated without just offering monetary incentives.

00:00 Introduction

01:17 Turning a Job into a Business

03:42 Expensive Mistakes and Lessons Learned

06:49 Business Surprises and Process Importance

09:04 A Week in the Life of a Contractor

11:44 The Role of Hustle and Processes

14:34 Unique Approaches in the Contracting Business

18:31 Motivating Employees Beyond Money

21:39 The Broken Window Theory

22:43 New York City's Subway Transformation

24:26 Motivating Employees with Purpose

26:14 Hardest Leadership Decisions

29:33 Delegation Challenges for Contractors

31:33 Defining Success in Business

34:47 Advice for Struggling Contractors

37:19 Improving Business Margins

42:58 Conclusion

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this engaging episode of Beers with Contractors, hosts Will and Terry sit down with Alosha Pederson, the owner of Endless Poxybilities Concrete Coating, a leading concrete coating company. They discuss the challenges and journeys of starting and scaling a business in the concrete coating industry. Alosha shares insights on the importance of branding, the role of CRMs, and the strategic growth through acquisitions. He highlights the value of setting big goals, understanding finances, and being relentless in the pursuit of excellence. The episode also touches on the dynamics of working with a spouse and the impact of private equity in the industry. This conversation is a treasure trove of actionable advice and motivational anecdotes for anyone looking to build a thriving contracting business.

00:00 Introduction

01:22 Introducing the Guest: Alosha Pederson

02:41 Aloha's Journey into Concrete Coatings

04:56 Scaling the Business: Growth and Challenges

07:44 Building a Strong Team and Company Culture

16:11 The Importance of Branding

26:58 Scaling Through Acquisition

30:39 The Role of an Owner

34:15 Working with Your Spouse

38:45 Industry Insights and Future Plans

46:04 Conclusion

Contact at Alosha Pederson:

Website: https://endlesspoxybilities.com/

Facebook (Endless Poxybilities): https://www.facebook.com/profile.php?id=100077723058514

Facebook (Alosha): https://www.facebook.com/alosha.pederson.1/

Instagram: https://www.instagram.com/endlesspoxybilitiescc/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Terry and Will welcome Hunter Culp, Chief Business Officer of Abundant Home Services. They discuss Hunter's innovative approach to home maintenance, which emphasizes proactive system upkeep over reactive repairs. Hunter shares insights from his extensive background in insurance and outlines the subscription-based model his company uses to provide various home maintenance services, including HVAC tune-ups, water heater flushes, and handyman hours. The conversation also delves into the challenges and successes of integrating multiple trades and the importance of building long-term trust with clients. Tune in to learn how Abundant Home Services is setting a new standard in the home services industry.

00:00 Introduction

00:36 Terry's Adventures and Challenges

02:13 Introducing Hunter Culp and Abundant Home Services

04:44 The Genesis of Abundant Home Services

07:36 Subscription Packages and Services

13:54 Data Collection and Future Plans

17:01 Challenges and Opportunities in Home Services

24:35 Embracing Automation in Home Services

27:24 The Importance of Customer Relationships

29:45 Challenges and Opportunities in Home Services

32:08 Key Performance Indicators for Success

37:21 The Long-Term Value of Customer Trust

39:45 Closing Thoughts and Future Outlook

Contact Hunter Culp at:

Website: https://abundanthome.services/

LinkedIn: https://www.linkedin.com/in/hunter-culp-67408b84/

Link to Abundant Home Services Subscription:

https://abundanthome.services/subscriptions/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this unique episode of Beers with Contractors, Will delve into the significance of establishing robust business processes, particularly within the home service industry. He introduces the “Five Core Summits” which are essential for scaling any business: Vision, Processes, People, Finance, and Leadership. The discussion spotlights “Working Genius,” a framework by Patrick Lencioni, which categorizes team members into six types - wonder, invention, discernment, galvanizing, enablement, and tenacity. Practical examples and case studies are provided to highlight the importance of these roles in creating sustainable processes. He also touches on the use of DISC personality assessments alongside the Working Genius model to ensure team cohesion and effective implementation of processes.

00:00 Introduction

00:07 The Importance of Processes in Business

00:24 Five Core Summits of a Home Service Business

02:16 Challenges in Establishing Processes

04:21 Introducing the Working Genius Concept

05:28 Exploring the Six Types of Working Genius

17:09 Real-World Applications and Case Studies

34:30 Conclusion and Final Thoughts

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will engages in a detailed discussion with Curt Kempton, the creator of ResponsiBid, to explore how contractors can enhance their bidding process to maximize client value. Curt emphasizes the importance of rapid communication, understanding client needs beyond their immediate requests, and offering multi-tiered solutions. The conversation delves into the psychology behind sales, the evolution of sales processes with technology, and the different challenges faced by companies at various stages of growth. Curt also shares insights from his transition from a window cleaning business to creating a successful software solution tailored for the cleaning industry, highlighting the importance of efficient workflows and modern customer service practices. The episode concludes with practical advice for leveraging technology effectively and overcoming industry resistance to change.

00:00 Introduction

01:02 The Psychology of Selling and Bidding

02:06 Anchoring and Value Proposition

04:19 Customer Behavior and Technology Adoption

07:47 Curt's Journey: From Mountain Biker to Business Owner

11:42 The Birth of a Software Solution

16:28 The Importance of Customer-Centric Sales

23:54 Understanding Emotional Sales

24:47 Sales Audit Quiz: A Tool for Business Assessment

25:25 The Importance of Sales Process Efficiency

28:36 Generational Shifts in Business Mindset

30:06 Embracing Technology in Business

33:30 Balancing Work and Life as an Entrepreneur

36:42 Scaling Business Beyond the Million Dollar Mark

39:44 The Growing Market for Home Services

43:26 Connecting with ResponsiBid

46:34 Conclusion

Contact Curt Kempton at:

Email: [email protected]

Website: https://responsibid.com/

Link to Sales Audit Quiz for Home Service Pros:

https://responsibid.com/2-minute-sales-process-audit-quiz/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Terry and Will sit down with Jim Parker, the owner of Jim's Plumbing Now, about the secrets behind scaling a plumbing business. Jim shares his top three pieces of advice for plumbing contractors looking to expand: utilizing dispatch software, joining networking groups, and establishing an office space. Jim also discusses the transition from working in the business to working on it, the importance of knowing your financials, and the role of faith-based leadership in building company culture. Tune in to hear about Jim's rapid success in Dallas-Fort Worth, his strategic use of technology and marketing, and his efforts to mentor the next generation of plumbers.

00:36 Key Advice for Growing a Plumbing Business

01:02 The Importance of Networking and Office Space

02:28 Transitioning from Worker to Business Owner

04:49 Overcoming Fear and Scaling the Business

06:17 The Role of Mentorship in Business Growth

13:22 Building a Strong Brand and Marketing Strategy

26:40 Faith-Based Leadership and Company Culture

31:03 Leveraging Technology for Business Growth

34:08 Empowering Young Tradespeople

34:59 Overcoming Fear of Mistakes

35:47 The Importance of Branding

37:06 Re-entering the Market

38:10 Building a Strong Team

39:48 Hiring and Training Insights

42:14 Advice for Aspiring Tradespeople

42:41 Preparing the Next Generation

47:03 Concluding Thoughts and Contact Information

Contact Jim Parker at:

Email: [email protected]

Website: https://www.jimsplumbingnow.com/

Facebook: https://www.facebook.com/JimsPlumbingNow

Instagram: https://www.instagram.com/jimsplumbingnow_tx/

Youtube: https://www.youtube.com/@JimsPlumbingNow

TikTok: https://www.tiktok.com/@jimsplumbingnow_tx

Yelp: https://www.yelp.com/biz/jims-plumbing-now-carrollton

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Terry and Will sit down with Duane Deason, the Founder and President of The Efficacy Group and author of “Operationally Svelte”. Duane shares his expert insights on cost management and efficiency improvements. Duane also delves into common profit leaks in companies, the impact of a company's culture on cost control, and effective strategies for leveraging technology to reduce costs without sacrificing quality or headcount. He discusses the challenges and rewards of working with both private equity groups and mom-and-pop organizations, and highlights the importance of creating a cost-conscious culture to ensure long-term profitability and growth.

00:00 Introduction to Cost Savings

00:55 Challenges in Implementing Change

01:13 Entrepreneurial Influence on Business Efficiency

02:01 Growth and Organizational Waste

02:45 Balancing Spending and Results

05:21 Misconceptions About Cost Management

07:48 Leadership and Organizational Balance

12:03 Effective Cost Control Strategies

22:30 Real-World Examples of Cost Management

25:48 The Impact of Financial Decisions on Company Culture

26:27 The Technology Bubble and Its Implications

28:23 AI Bubble: Potential Risks and Opportunities

31:22 Cost-Saving Strategies for Contractors

32:02 The Value of Performance-Based Consulting

35:50 Leveraging Technology to Cut Costs

38:18 Common Profit Leaks in Businesses

41:41 Working with Different Types of Organizations

48:30 The Importance of Cost Management Centers

50:32 Final Thoughts and Farewell

Contact Duane Deason at:

Email: [email protected]

Website: https://efficacygroup.com

LinkedIn: https://www.linkedin.com/in/duanedeason

Link to Book “Operationally Svelte“: https://www.amazon.com/Operationally-Svelte-Increase-Enhance-Performance/dp/B0FRN125K1

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry welcome back Christian Olson from Footprint Capital. They dive into the future of the home services industry, predictions for 2026, and the impact of technology like AI on business operations. Christian shares valuable advice for small to mid-sized companies considering private equity and mergers, emphasizing the importance of understanding financials, branding, and having a solid succession plan. The conversation highlights the role of investment banking in finding the right fit for business transitions and discusses potential red flags and opportunities within the industry. Don't miss this insightful chat to learn more about operating and scaling a successful home service business!

00:00 Trailer

00:41 Welcome Back, Terry!

02:56 Meet Christian Olson from Footprint Capital

04:26 Christian's Journey and Expertise

07:57 The Role of Technology in Home Services

14:14 Understanding Private Equity

23:18 Preparing Your Business for Private Equity

29:45 The Foundation Repair Industry's Hidden Sophistication

30:04 Expanding Horizons: Insights from Other Industries

31:08 Influencer Marketing in Unexpected Places

31:47 The Importance of Branding and Visibility

36:28 Financials and Metrics: Preparing for an LOI

37:29 Adapting to Change: The Role of AI and Technology

41:13 The Emotional Side of Selling a Business

45:57 Finding the Right Fit: The Role of Advisors

58:11 Conclusion

Contact Christian Olson at:

Email: [email protected]

Website: https://www.footprintcapital.com/

LinkedIn: https://www.linkedin.com/in/christian-olson-68329b6/

Instagram: https://www.instagram.com/footprintcapital/

Facebook: https://www.facebook.com/footprintcapital/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours