In this episode of Beers with Contractors, host Will discusses the future of digital marketing for contractors with special guest Mike Stiers from Greenbaum Stiers. Mike fills in to provide expert advice on lead generation, AI integration in advertising, optimizing conversion rates, and leveraging local community engagement to combat larger competitors. The conversation delves into strategies for maintaining relevancy amidst rapidly evolving digital landscapes, utilizing AI cautiously, and the benefits of diversified marketing approaches. The episode wraps up with a discussion on building an internal marketing team versus using fractional CMOs, and projections for marketing practices heading into 2026.
00:00 Introduction
00:30 Guest Introduction: Mike Stiers
01:38 Discussion on Digital Marketing Trends
02:55 Changes in Microsoft and Meta Advertising
03:42 Strategies for Reducing Lead Costs
05:46 OTT and Diversified Marketing
09:27 AI in Advertising and Marketing
11:23 Balancing Paid Ads and SEO
15:06 Local Strategies and Case Studies
17:38 Building a New Website
22:46 Fractional CMO and Marketing Teams
27:32 Conversion Rates and Best Practices
28:08 Leveraging AI for Customer Service
28:42 The Importance of Speed in Lead Conversion
29:10 Challenges with Family in Business
29:57 Investing in Expert Teams
30:51 AI's Role in Call Centers
35:01 Text-Based Lead Conversion Tools
39:10 Influencer Marketing in Contracting
42:29 The Power of Personal Branding
46:57 Hard Truths About Marketing in 2026
49:39 Final Thoughts and Farewell
Contact Mike Stiers on:
Website: https://www.greenbaumstiers.com/
LinkedIn (Mike Stiers): https://www.linkedin.com/in/michaelstiers/
LinkedIn (Company): https://www.linkedin.com/company/greenbaumstiers/
Facebook: https://www.facebook.com/greenbaumstiers/
Instagram: https://www.instagram.com/greenbaumstiers/
Youtube: https://www.youtube.com/@greenbaumstiersstrategicma8933
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