In this Q&A episode of Beers with Contractors, hosts Will and Drake dig deep into strategies for dominating market share, understanding sales cycles, and improving customer experience. They discuss the importance of clear branding, community engagement, and efficiency in both sales and service delivery. Topics include the ideal number of sales appointments, effective bonus structures for managers, and leveraging awards and volunteer opportunities for marketing. Special guest Drake shares insights on handling competition from large companies and the benefits of maintaining a welcoming office environment. The episode is packed with actionable advice and real-world examples to help contractors improve their businesses.

00:00 Introduction

00:42 Welcome to Beers with Contractors

00:52 Q&A Session Kickoff

03:27 Understanding Business Margins

09:55 Competing with Big Players

19:04 Office Environment and Customer Experience

26:34 Effective and Affordable Marketing Strategies

31:45 Effective Referral Strategies

34:04 Branding for Additional Services

37:17 Diversification vs. Focus

41:57 Inventory Management Insights

44:24 Managing Appointments for Sales Reps

52:07 Bonus Structures for Field Supervisors

56:04 Conclusion

**Contractors Kick Ass!**

**Podcast Store Link:**

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction

In this episode of Beers with Contractors, hosts Will and Terry celebrate Christmas with an engaging conversation alongside guest Zach Easley, a fourth-generation mason and accomplished artist. They discuss the historical significance and building process of the Empire State Building, the challenges and innovations in the masonry trade, and Zach's passion for sharing his craft with the next generation. The hosts delve into Zach’s remarkable journey from playing in the mud as a child to becoming a mentor and key figure in the construction industry, emphasizing the importance of passion, hard work, and continuous learning. Zach also shares his love for art, how he integrates it with his work, and the personal stories that shape his artistic journey. The episode combines construction insights, mentorship wisdom, and the unique intersection of masonry and art, making it an inspiring listen for tradespeople and enthusiasts alike.

00:00 Introduction

00:45 Meet the Guest: Zack Easley

02:10 Guest Introduction and Shoutouts

03:13 Zack's Journey in Masonry

06:54 Inspiring the Next Generation

10:14 Industry Partnerships and Training

20:58 Technological Advancements in Masonry

29:07 Q&A: Should You Paint Brick?

30:55 The Empire State Building Trivia

35:12 Zach's Artistic Journey

41:08 The Trowel Sculpture

43:38 Advice for the Next Generation

46:43 Lessons from Mistakes

49:03 Conclusion

Contact Zack Easley at:

Instagram: https://www.instagram.com/brickartistzack/?hl=en

LinkedIn: https://www.linkedin.com/in/zack-easley-ba6300b5/

Facebook: https://www.facebook.com/brickartistzacke/

Email: [email protected]

**Contractors Kick Ass!**

**Podcast Store Link:**

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction

In this episode of Beers with Contractors, hosts Will and Terry unpack a conversation with Dan Antonelli, owner of KickCharge Media. Dan shares insights on effective branding for home service companies, highlighting real-world success stories, including Tommy Mello's A1 Garage’s substantial growth and the innovative Jolly Goat Garage Doors. The episode underscores the significant impact of strong branding on revenue, recruitment, and company culture. Key takeaways include the importance of investing in branding early, avoiding common branding pitfalls, and leveraging community visibility for small businesses. They also discuss Dan's personal experiences, new edition of his book “Branded Not Blanded,” and practical tips for contractors looking to enhance their branding efforts.

00:00 Introduction

01:34 Introducing Dan Antonelli

03:03 Dan's Journey into Branding

07:08 The Impact of Effective Branding

12:41 Case Study: Jolly Goat

16:25 The Cost of Poor Branding

26:18 The Importance of a Strong Brand Name

30:08 The Importance of Basic Skills in Contracting

31:11 Design Fundamentals: Contrast and Legibility

33:46 Common Branding Mistakes

34:35 The Power of Mascot Branding

37:53 Branding for Customer Attraction

43:23 Grasshopper Heating and Air Case Study

46:59 Branding Challenges and Solutions

53:46 Trusting Your Team: A Personal Story

57:12 Conclusion

Contact Dan Antonelli at:

Website: https://www.kickcharge.com/

LinkedIn: https://www.linkedin.com/in/danantonelli/

Instagram: https://www.instagram.com/danantonelli_kickcharge

Facebook: https://www.facebook.com/KickChargeCreative/

Youtube: https://www.youtube.com/@KickChargeCreative

TikTok: https://www.tiktok.com/@kickchargecreative

Twitter: https://x.com/kickcharge

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction

In this special anniversary episode of Beers with Contractors, hosts Will and Drake reflect on the top 10 lessons learned over the past year. They emphasize the importance of educating contractors on gross vs. net margin, improving lead conversion, and the benefits of tools like Working Genius and EOS. The episode includes practical advice such as implementing voluntary safety audits, overstocking the sales team, and introducing financing options to boost sales. With a focus on continuous improvement and mindful growth, this episode is packed with actionable insights for contractors.

00:00 Introduction

02:55 Top 10 Lessons Learned

03:47 Working Genius: A Game Changer

11:17 Voluntary Safety and OSHA Audits

13:53 Lead Conversion Strategies

21:48 The Power of EOS

25:42 Clearing Mental Clutter for Better Focus

26:39 The Power of Secret Shoppers in Construction

32:24 Tool Audits: Uncovering Hidden Costs

36:09 Overstocking Your Sales Team for Success

42:23 Understanding Margins: Gross vs. Net

48:22 Reflecting on Growth and Future Plans

32:06 Wrapping Up and Looking Ahead

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction

In this episode of Beers with Contractors, hosts Will and Terry discuss the importance of corporate credit, featuring special guest Melissa Green, the Director of Business Development at TD Corporate Credit. The episode begins with a light-hearted chat about construction safety and hard hats before diving into an in-depth conversation about building corporate credit, the differences between personal, business, and corporate credit, and how businesses can leverage credit for growth without personal guarantees. Melissa shares her journey, offers practical steps to establishing corporate credit, and discusses the significance of maintaining a solid credit score for business expansion. The discussion also touches on the advantages for startups, growth-stage businesses, and those looking to sell their business. The episode concludes with Melissa's insights on avoiding personal liability and ensuring business sustainability.

00:00 Introduction

03:09 Guest Introduction: Melissa Green

05:12 The Importance of Corporate Credit

14:42 Steps to Building Corporate Credit

23:25 Building Business Credit Tiers

24:03 Understanding Business Credit Scores

24:34 Common Business Credit Mistakes

25:53 Dun & Bradstreet: Scam or Legit?

27:14 Corporate Credit for Startups

31:36 Leveraging Corporate Credit for Growth

34:42 Expanding Financial Offerings

37:25 Final Thoughts and Advice

42:29 Conclusion and Contact Information

Contact Melissa Green at:

Linkedin: https://www.linkedin.com/in/melissa-green-b72930114/

Website: https://mgreen.tjcorpcredit.com/

Linktree: https://linktr.ee/melissa.green17

email: [email protected]

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction

In the milestone 50th episode of 'Beers with Contractors,' hosts Will and Terry welcome back former host Dillon Cott, now an Operational Excellence Manager at FlintCo. The episode dives into lean management principles, the importance of investing in and empowering employees, safety practices, and the role of general contractors in large-scale construction projects. Dillon shares insights from his diverse career in construction, emphasizing the value of continuous improvement and respect for people. The discussion also includes practical advice for small companies aiming to implement efficient processes and improve workforce management.

00:00 Introduction

03:52 Welcoming the Guest: Dillon Cott

08:07 Dillon's Background and Career Journey

09:50 Understanding Operational Excellence

12:40 Lean Principles and Their Application

18:24 Key Takeaways for Small Companies

24:53 Networking with Competitors

25:38 Role of a General Contractor

25:58 Challenges in Construction

27:57 Importance of Coordination

34:38 Small Practices for Big Impact

39:27 Lessons from Small and Large Companies

42:33 Final Thoughts and Farewell

Contact Dillon Cott at:

LinkedIn: https://www.linkedin.com/in/dillon-cott-2a6aaab8/

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction

In this episode of Beers with Contractors, hosts Will and Terry discuss Hilti's advancements in construction technology with guest John Abrams, an account manager for Hilti North America. Key highlights include Hilti's investment of $500 million annually in R&D, their innovative Neuron battery technology, and their fleet tool program. The episode also covers the company's commitment to improving efficiency and safety for contractors, through products like the Firestop system and the Exoskeleton (Scorpion EXO). Personal stories, insights on current labor challenges, and future visions of a cordless job site make this an engaging and informative discussion for anyone in the construction industry.

00:00 Introduction

01:55 Weekly Recap and Fundraiser Highlights

04:51 Introducing John Abrams from Hilti

07:06 John Abrams' Journey with Hilti

09:54 Innovations and Efficiency in Construction

14:10 Challenges and Solutions in the Construction Industry

23:48 The Power of Hilti Tools

25:06 Understanding Hilti's Fleet Program

29:34 Exploring Hilti's Innovative Tools

32:03 The Future of Construction Technology

38:41 Community Engagement and Workforce Development

40:31 A Memorable Screw-Up

46:02 Conclusion

Contact John Abrams at:

Website: https://www.hilti.com/

Youtube: https://www.youtube.com/user/hiltinorthamerica

LinkedIn: https://www.linkedin.com/in/jonathan-abrams-768707b8/

Instagram: https://www.instagram.com/hiltinorthamerica

Facebook: https://www.facebook.com/HiltiPH/

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction

In this episode of Beers with Contractors, hosts Will and Terry kick off with some light-hearted banter and Halloween anecdote. They introduce their special guest, Jerad Stout of Wade Design Group, a full-service design firm specializing in Insulated Concrete Forms (ICF) projects. Jerad shares his journey into the construction and design industry, the advantages of ICF over traditional building methods, and discusses the challenges and future potential of sustainable construction practices. The conversation also touches on various innovative products, the impact of natural disasters on building practices, and the importance of staying updated with new technologies. The episode wraps up with Jerad's insights on staying true to one's beliefs in business and the benefits of sustainable design.

00:00 Introduction

03:20 Guest Introduction: Jerad Stout from Our Way Design Group

04:26 Jerad's Journey into ICF Design

09:40 Understanding ICF: Benefits and Challenges

13:57 ICF in the Construction Industry: Adoption and Future

22:38 Industry Growth and Challenges

23:08 Advantages for Builders in ICF

24:03 Quality and Trends in Home Building

26:11 Regional Differences in Home Design

28:45 Innovative Construction Materials

34:39 Sustainable Design and Net Zero Homes

37:48 Learning and Adapting in Construction

41:01 Final Thoughts and Contact Information

45:29 Conclusion

Contact Jerad Stout at:

Website: https://wadedesigngroup.com/

Instagram: https://www.instagram.com/wadedesigngroup/

Facebook: https://www.facebook.com/WadeDraftingAndDesign/

Email: [email protected]

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction

In this episode of Beers with Contractors, hosts Will and Terry dive deep with Chad McClain, co-founder of Squared Away Lawns, exploring his journey from military service to building a multimillion-dollar landscaping business. Chad shares his secret sauce for leadership focusing on personal development, establishing a stellar company culture, and navigating the challenges of mergers and acquisitions. The discussion covers the importance of inspiring, teaching, and holding employees accountable, as well as Chad's transition to his new venture, Live Maverick Leadership. This episode is packed with inspiration and actionable insights for entrepreneurs looking to grow their businesses.00:00 Introduction02:01 Real Estate and Financial Insights06:46 Introducing Chad McClain 08:12 Chad's Journey from Military to Landscaping12:09 Scaling and Company Culture17:15 Personal Development and Employee Engagement28:03 Facing the Hardships of Business Transitions29:05 Financing Mergers and Acquisitions30:59 Integrating Company Cultures34:05 Overcoming Financial Challenges35:15 Building a Sales Team38:14 Selling the Business and Finding New Purpose43:56 Launching Maverick Companies47:30 Leadership and Accountability51:42 Final Thoughts and Contact InformationContact Chad McClain at:Website: https://www.livemaverick.com/Instagram: https://www.instagram.com/live.maverick/Facebook: https://www.facebook.com/profile.php?id=61560799724874Email: [[email protected]](mailto:[email protected])The Worker Incentive Program that Contractors Love! - Per4mance Softwarehttp://unisonworx.com/per4manceUnison is Workforce Management Software for the Construction IndustryLearn more at https://unisonworx.com/industries/construction

In this Q&A episode of Beers with Contractors, hosts Will and Terry gather for a lively discussion, reflecting on their recent outing to a wine and craft festival in Guthrie, Oklahoma. They provide a comprehensive discussion on various aspects of the construction and contracting industry. They cover critical topics such as invoicing, payment terms, handling customers that ghost after project completion, and the pros and cons of using lead generation tools. Additionally, they tackle the tricky subject of when to buy versus rent equipment, managing tool inventory, and best practices for working with younger employees. The episode features practical advice, amusing anecdotes, and emphasizes responsible business practices and continual learning.

00:00 Introduction

05:02 Q&A Session Begins

06:02 Invoicing and Payment Terms

10:47 Project Financing and Overhead Costs

19:03 Financial Education and Business Insights

25:47 Financing Long-Term Projects

33:01 Understanding Sales and Cash Cycles

33:45 Inventory Management Tips

34:53 Dealing with Ghosting Customers

41:06 Lead Generation Tools: Pros and Cons

43:50 The Power of Branded Fleets

51:02 Renting vs. Buying Equipment

55:08 Managing Tools and Inventory

01:03:00 Paying Employees for Travel Time

01:05:12 Working with the Younger Workforce

01:11:17 Conclusion

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction