Beers With Contractors

✈️ Your next great hire might be closer than you think.

Every contractor is looking for good people. But what if the best way to find your next hire isn’t through a headhunter or another job posting?

In this week’s Beers with Contractors Flight Sampler, Terry talks about a different way contractors can start building their talent pipeline — and why getting involved in your local community could be one of the smartest investments you make.

Because just like you’re constantly looking for your next customer, you should be looking for your next great hire.

So here’s your challenge this week:

👉 Look around your local area.

👉 Find one place where you can connect with future talent.

👉 Start building relationships before you actually need to hire.

Your next employee could already be out there. You just need to find them. 👀

Consider this your weekly dose of Beers with Contractors 🍻

Drop your thoughts in the comments, and we’ll see you Thursday for the full episode.

#BeersWithContractors #FlightSampler #ContractorTips #HomeServices #ConstructionBusiness #Hiring #SkilledTrades #ConstructionHiring #Contractors

On Beers with Contractors, Will welcomes Kristen Bulza to discuss why having women in leadership is a “cheat code” in construction and home services. Kristen shares her path from running a small construction crew in Los Angeles and working as a police and fire dispatcher—where she learned to avoid micromanaging, embrace learning from mistakes, and lead with empathy—to managing an install office and subcontractors in Arkansas, then leading sales and production at Vesta with seven crews and six salespeople. They discuss earning respect by getting in the trenches, using direct but thoughtful honesty, and building trust through open-door communication and foreman meetings. Now based in St. Pete, Kristen coaches home-service leadership teams nationwide, emphasizing hiring fit, clear expectations, training, accountability (including bonuses tied to performance), explaining the “why,” and not keeping poor fits too long.

00:00 Introduction

00:40 Kristen Joins The Show

01:59 Dispatch Lessons In Leadership

03:42 From Roofs To Arkansas

04:54 The Crawl Space Snake Story

06:24 Women Winning Dirty Work Sales

08:49 Active Listening And Empathy

11:22 Managing Crews With Directness

17:59 Building Trust In Production

20:06 Open Door Culture And Chaos

20:56 Morale Hits Rock Bottom

21:15 Listening Without Ego

22:48 Calm Under Pressure

24:37 What Great Teams Do

27:05 Respect And Buy In

30:42 Hold The Line On Bonuses

34:01 Train Delegate And Let Go

36:47 How To Reach Kristen

38:26 Final Thanks And Sign Off

Contact Kristen Bulza at:

LinkedIn: https://www.linkedin.com/in/kristen-bulza/

Email: [email protected]

Booking link: https://per4mance.io/demo

Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

✈️ Do you know the numbers your managers should know in your home services business?

Most contractors know they need to track their KPIs. But are you tracking the right ones?

In this week’s Beers with Contractors Flight Sampler, Will breaks down the key numbers that can tell you what’s really happening inside your business — from your financial health to the levers that directly impact your profit.

And here’s the challenge:

👉 Do you know your numbers?

👉 Do your managers know them?

👉 And do you know which ones actually drive profitability?

Consider this your weekly dose of Beers with Contractors 🍻

Watch the full Flight Sampler, then join us Thursday for the full episode.

#BeersWithContractors #FlightSampler #ContractorTips #HomeServices #ConstructionBusiness #KPIs #BusinessGrowth #Profitability #Contractors

On Beers with Contractors, Will interviews multifamily real estate specialist Aubrey Noblitt about how contractors can build long-term wealth by owning and rehabilitating real estate and tapping local incentives many don’t know exist. They discuss financing options like DSCR loans, FHA two-to-fourplex opportunities, house hacking, and why multifamily vacancy can be lower than other commercial sectors. Aubrey explains that many city grants (often reimbursement or match-based) are housed in planning departments and Main Street boards, citing Ponca City’s HIP 2.0 and stacking programs like Main Street, CDBG, historic tax credits, and local housing incentives. They cover using real estate to reduce taxable profits via expenses, cost segregation, and depreciation, plus misconceptions about cap rates, commercial loan balloons, and property management licensing limits. Aubrey also outlines forming REITs starting around $10M in assets and shares her contact information.

00:00 Introduction

01:25 Why Multifamily Matters

02:29 Loans and Entry Paths

03:16 Hidden Grants and Incentives

06:23 Finding Programs by Networking

10:18 Contractor Business Model

11:25 Property Management Rules

14:39 Contact and Tax Strategy

18:41 Cost Seg and Depreciation

19:50 Flip vs Hold Decisions

22:26 REITs Explained

26:32 Cap Rates and Financing

31:08 Multifamily Complexity

33:04 Wrap Up and Disclaimers

Contact Aubrey Noblitt at:

Website: https://anoblitt.ccoklahoma.com/

Linktree: https://linktr.ee/AubreySellsOklahoma

LinkedIn: https://www.linkedin.com/in/aubrey-noblitt-13b88b109/

Facebook: https://www.facebook.com/profile.php?id=61574805326894&ref=PROFILE_EDIT_xav_ig_profile_page_web#

Thread: https://www.threads.com/@aubreysellsoklahoma

Instagram: https://www.instagram.com/aubreysellsoklahoma/

Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry welcome Shannon Weinstein, a CPA and fractional CFO behind Keep What You Earn, to address contractor financial pitfalls that spark debate online. Shannon explains why many $5–$10M home service businesses feel broke: owners confuse profit with cash flow and rely on bank balances instead of cash-flow projections. She outlines key metrics she’d want before investing, including margin by service line, labor efficiency, accounts receivable collection velocity, marketing spend by lead source, and net cash flow. Shannon describes her coaching approach—telling owners hard truths to cut through ego and fix high-priority leaks—plus guidance on when higher-paid labor can be worth it based on productivity. She recommends maintaining roughly 3–6 months of burn rate (or 8–10 payrolls) in cash reserves, planning distributions and tax savings proactively, and explains stock vs. asset sales and depreciation recapture when exiting.

00:00 Introduction

01:12 Meet Shannon Weinstein

02:56 Shannon’s Contractor Origin Story

04:32 Profit Versus Cash Flow

06:31 Bank Balance Trap

08:10 Investor Metrics That Matter

11:59 Ego Versus Numbers

13:50 Scorekeeper Coach Analogy

16:05 Big League Business Systems

18:20 Labor Pay ROI Setup

19:03 Contractor Marketing Partner

20:27 Hiring Productivity Math

22:56 Cash Reserves Benchmarks

26:20 Cash Flow And Taxes Plan

30:51 Exit Deal Structures

33:12 Asset Versus Stock Sale

36:59 Wrap Up And Disclaimers

Contact Shannon Weinstein at:

Website: https://www.keepwhatyouearn.com/

LinkedIn: https://www.linkedin.com/in/shannonweinstein/

Facebook: https://www.facebook.com/keepwhatyouearn

Youtube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ

Instagram: https://www.instagram.com/shannonkweinstein/

Keep What You Earn Podcast: https://www.keepwhatyouearn.com/podcast

Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

✈️ How much does your business actually need to make before you’re profitable?

If you don’t know your break-even number, you’re flying your business blind.

In this week’s Beers with Contractors Flight Sampler, Will breaks down the simple formula every contractor should know:

Fixed Expenses ÷ Gross Profit Margin = Break-Even

Sounds simple, right? But knowing your number can completely change how you look at your business, your sales targets, and your profitability.

So here’s your challenge this week:

👉 Pull out your numbers.

👉 Calculate your break-even.

👉 Find out exactly what you need to hit before your business makes a dollar of profit.

Consider this your weekly dose of Beers with Contractors 🍻

Drop your questions in the comments, and we’ll see you Thursday for the full episode.

#BeersWithContractors #FlightSampler #ContractorTips #HomeServices #ConstructionBusiness #BreakEven #BusinessGrowth #Contractors

In this episode of Beers with Contractors, Will reframes in-home sales for contractors by using movie roles to shift mindset: the customer is the protagonist (hero) of their own story, and salespeople should avoid trying to be the hero or the customer’s best friend (deuteragonist). Instead, contractors should act as the guide/mentor—helping customers understand the problem, solution, and price while letting them reach conclusions themselves. He explains that mentors think three steps ahead by anticipating “villains” like low bids, financing constraints, multiple decision-makers, and other estimates, and preparing tools like references, value education, and financing options. He references his CRISS closing system and five common objections, and argues professionals can challenge customers respectfully to prevent bad decisions, ultimately helping both customer outcomes and the seller’s 12-month goals.

00:00 Solo Intro Sales Focus

00:47 Set Your 12 Month Goal

01:34 Customer Is The Hero

04:32 Story Roles Explained

07:06 Be The Guide Not Friend

10:28 Anticipate Villains Objections

15:27 Five Objections CRISS

17:08 Challenge Customers Like Mentor

23:19 Respect Craft Not Always Right

25:33 Recap And Closing

28:06 Outro And Disclaimers

Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry talk with Meghan Ritchie of Trustal Recruiting about hiring for locally owned home services companies. Meghan shares her background from marketing agency work to becoming a GM in Atlanta, managing 26 trucks, and explains how recruiting should be treated like marketing: budget a consistent percentage of projected revenue, stay focused year-round, and proactively pursue passive candidates. She stresses pre-hire preparation—clear job descriptions, defining success, and having a training/onboarding plan—to ensure recruiting ROI and reduce turnover. The conversation covers moving fast to hire, competing in a tight labor market, generational expectations around work-life balance and schedule transparency, and benefits like PTO and affordable health options, while noting pay must match market rates. Meghan outlines onboarding best practices, the importance of culture and “why,” and how to reach her at trustalrecruiting.com.

00:00 Welcome And Cheers

00:41 Trades To Business Skills

01:57 Meet Meghan Ritchie

05:33 Recruiting Mindset Shift

07:07 Prehire Strategy And ROI

11:48 Talent Shortage Reality

14:43 Always Be Recruiting

16:53 Fractional Recruiters And Speed

21:38 Generational Worklife Balance

23:58 Benefits Pay And Packages

29:37 Bad Job Descriptions

32:46 Onboarding That Retains

40:35 Culture And The Why

44:09 How To Reach Trustal

47:27 Wrap Up And Disclaimers

Contact Meghan Ritchie at:

Website: https://trustalrecruiting.com/

LinkedIn: https://www.linkedin.com/company/trustalrecruiting

Facebook: https://www.facebook.com/profile.php?id=61582990086280

Youtube: https://www.youtube.com/@Trustal_Recruiting

Instagram: https://www.instagram.com/trustal_recruiting/

Tiktok: https://www.tiktok.com/@trustal_recruiting

Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will and Terry banter about Terry’s Florida trip and a new studio they joke is a “death trap,” then welcome Ryan Weiss, Director of Business Development at ArcSite. Ryan explains ArcSite as a mobile-first drawing, estimation, takeoff, and proposal platform used in the field on an iPad to create project drawings, drag-and-drop products from a robust library spanning 50+ industries, auto-calculate quantities and pricing, and generate polished proposals with payment and digital signature options. The discussion covers how proposal presentation and visuals build trust, how onboarding customizes products, calculations, margins, labor, and taxes, and how the tool reduces errors and keeps reps consistent. Ryan shares common proposal mistakes (too little info, too much technical detail, limited payment options, lack of easy signing), ROI via reduced time on site, and upcoming features like topographic mapping, deeper supplier/manufacturer integrations (e.g., NCFI, SRS), and AI-assisted guidance and proposal creation.

00:00 Show Kickoff Banter

00:08 Florida Trip Recap

00:37 Studio Safety Jokes

01:40 Meet ArcSite Ryan

03:16 ArcSite One Minute Overview

04:51 Product Library And Industries

05:47 Selling Beyond Price

08:19 Onboarding And Pricing Setup

11:38 Proposal Mistakes To Avoid

17:07 What Homeowners Want

21:18 Deliver Proposals On Site

25:18 Customization Not Cookie Cutter

25:51 Custom Onboarding Setup

26:46 Short Form Clip Banter

27:13 ROI Through Time Savings

31:01 Proposal Tools And Trust

32:20 Small Business Edge

37:45 Future Features Partnerships

43:37 AI Inside ArcSite

46:15 How To Get Started

48:28 Final Thanks And Sign Off

Contact Ryan Weiss at:

Website: https://www.arcsite.com/

LinkedIn (Ryan Weiss): https://www.linkedin.com/in/weissryan/

LinkedIn (ArcSite): https://www.linkedin.com/company/arcsite/

Youtube: https://www.youtube.com/c/ArcSite

Facebook: https://www.facebook.com/arcsiteapp

Instagram: http://instagram.com/arcsite/

Tiktok: https://www.tiktok.com/@arcsite

Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will and Terry welcome Cory Boehs of Kool Foam and discuss his path from framing and starting Kool Foam in 2007 to building a higher-integrity spray foam business with his wife Suzanne (now 51% owner). Cory explains how the industry shifted from customer education to commoditization, with poor installs driven by low training and lack of understanding that foam is “manufactured” on site and must be on-ratio and to depth. They cover verification tools and tech like Accurate Dynamics equipment, reporting, density tests, and blower door testing, plus barndominium pitfalls like thermal bridging and sweating purlins, and debunk the myth that metal can’t be replaced later. Cory shares Kool Foam’s cost/payback, comfort benefits, and his creation of Brave Build to help contractor-owners overcome bottlenecks, define success beyond money, and build an authentic peer community.

00:00 Introduction

00:46 Meet Cory Boehs

01:47 Kool Foam Origin Story

04:29 Spray Foam Industry Shifts

06:03 Quality Installs Matter

10:44 Commoditization Debate

13:39 Verification Tech Tools

17:39 Barndominium Foam Pitfalls

22:13 Cost Payoff Comfort

28:27 Toward Brave Built

30:07 Satchel Banter and Turning Point

31:00 Backstory and Business Bottleneck

35:17 Brave Build Vision of Success

39:57 What Brave Build Is

44:02 First Mastermind and Momentum

47:31 Events and Expanding Beyond Foam

50:52 Handing Over Control to Suzanne

53:58 Authenticity and Community Impact

55:35 Wrap Up and Safety Disclaimer

Contact Cory Boehs at:

Website: https://koolfoamllc.com/

Email: [email protected]

Facebook (Cory Boehs): https://www.facebook.com/cory.boehs/

Facebook (Kool Foam): https://www.facebook.com/koolfoaminc

Instagram: https://www.instagram.com/koolfoam

Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/

Foundation Rescue Supply Link:

https://www.foundationrescuesupply.com/

Contractors Kick Ass!

Podcast Store Link:

https://williamwalkerblake.com/store-1

The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours