In this episode of Beers with Contractors, host Will discusses the future of digital marketing for contractors with special guest Mike Stiers from Greenbaum Stiers. Mike fills in to provide expert advice on lead generation, AI integration in advertising, optimizing conversion rates, and leveraging local community engagement to combat larger competitors. The conversation delves into strategies for maintaining relevancy amidst rapidly evolving digital landscapes, utilizing AI cautiously, and the benefits of diversified marketing approaches. The episode wraps up with a discussion on building an internal marketing team versus using fractional CMOs, and projections for marketing practices heading into 2026.

00:00 Introduction

00:30 Guest Introduction: Mike Stiers

01:38 Discussion on Digital Marketing Trends

02:55 Changes in Microsoft and Meta Advertising

03:42 Strategies for Reducing Lead Costs

05:46 OTT and Diversified Marketing

09:27 AI in Advertising and Marketing

11:23 Balancing Paid Ads and SEO

15:06 Local Strategies and Case Studies

17:38 Building a New Website

22:46 Fractional CMO and Marketing Teams

27:32 Conversion Rates and Best Practices

28:08 Leveraging AI for Customer Service

28:42 The Importance of Speed in Lead Conversion

29:10 Challenges with Family in Business

29:57 Investing in Expert Teams

30:51 AI's Role in Call Centers

35:01 Text-Based Lead Conversion Tools

39:10 Influencer Marketing in Contracting

42:29 The Power of Personal Branding

46:57 Hard Truths About Marketing in 2026

49:39 Final Thoughts and Farewell

Contact Mike Stiers on:

Website: https://www.greenbaumstiers.com/

LinkedIn (Mike Stiers): https://www.linkedin.com/in/michaelstiers/

LinkedIn (Company): https://www.linkedin.com/company/greenbaumstiers/

Facebook: https://www.facebook.com/greenbaumstiers/

Instagram: https://www.instagram.com/greenbaumstiers/

Youtube: https://www.youtube.com/@greenbaumstiersstrategicma8933

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