What if the brand you grab off the shelf for a quick protein fix had a story way deeper than you thought? In this episode, Chad sits down with Hunter Qualls of Jack Link’s to explore the surprising heart behind the company: small-town roots, real American values, and a mission that goes far beyond snacks.

Chad and Hunter get into the type of people behind Jack Link’s, like Troy Link, a man who’s built an empire but still stays grounded in humility, respect, and community. From the front lines of product innovation to the fast-growing world of “better-for-you” options, this conversation unpacks why Jack Link’s is a reflection of what people are really craving today: honesty, quality, and food that fuels real life.

There’s more to this story than meat sticks. Tune in to find out why Jack Link’s might just be one of the most quietly impactful companies in America.

This episode is brought to you by Jack Link's, Caesar's Palace and Entertainment, LEER, Travel Nevada, Lethal, and Corning Ford!