When was the last time you heard someone say “I don’t measure innovation?” That’s because measuring innovation has become a key part of running a successful company. In today’s competitive market, companies need to innovate constantly to stay ahead of their competition. However, measuring innovation isn’t always easy. This episode provides tips on how to measure innovation effectively so that you can improve your company’s performance.

In this episode, we have guest Esther Gons, CEO and Co-Founder at GroundControl and Co-Author of Innovation Accounting and The Corporate Startup.

Key Takeaways:

- Diversity is important for any team, especially when working on something new. Only by having different perspectives can you achieve the best result.

- If you are able to invalidate something really quick you can put your effort towards more optimistic ideas that are more validated.

- Innovation is actually really difficult and requires a diverse group of people. To succeed, you need a diverse group of people who are willing to put in the effort.

Esther shares her thoughts on how innovations begin with your company’s definition of innovation. She also talks about how innovation is really hard work and how diversity within your team provides different perspectives and this helps you to get the best results.

You can reach Esther on LinkedIn:

https://www.linkedin.com/in/sjohnson717/

or check out her book:

https://innovationaccountingbook.com/

For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen.

You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/

or visit this Website: https://mindtheinnovation.com

Thanks for listening!

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