Etosha Cave, co-founder of 12, a carbon transformation company, discusses the origin story of the company and its focus on creating jet fuel from CO2 and water. The company's technology mimics the process of trees, taking in CO2 and water and using electricity to break them down into smaller atomic bits and reforming them into new molecules. The main motivation behind the company's work is the desire to create clean and abundant energy, driven by Cave's personal experience growing up near an abandoned oil and gas waste site. 12 is currently in the process of commercializing its technology and has announced partnerships with Alaska Airlines and IAG, the parent company of British Airways.

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