For Episode 69, we’re, of course, staying in the world of wine, but we’re casting a wider net. What happens when a wine-loving sommelier finds herself stuck at home during a global pandemic? If you’re Sanna Yamit Viitaoja-Malmberg, you don’t just pass the time with jigsaw puzzles—you turn them into a global business. In this episode, we uncork the fascinating story behind Water & Wines, the wine-themed puzzle company that took the world by storm. What started as a way to stay mentally engaged while recovering from severe COVID soon became a runaway success, with thousands of puzzles flying off the shelves in just weeks. Yamit takes us through the journey—from an idea sketched on a kitchen table to a brand now selling in over 40 countries. We also delve into why Water & Wines puzzles feel so different (spoiler: obsessive attention to detail), the importance of play in wine education, and how sustainability is at the heart of their business. Oh, and if you've ever wondered whether Italy or France reigns supreme in the puzzle world, we’ve got the answer. So, pour yourself a glass, grab a puzzle piece (or two), and join us for a delightful conversation that proves wine and playfulness are the perfect match.

 

 

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