Sajith Pai is the Director at Blume Venture. Sajith is a long-time media executive turned VC. At Blume, Sajith supports investments in media, edtech and e-commerce, while simultaneously helping Blume building a research and knowledge platform. Before Blume, Sajith worked at The Times of India Group, across roles in strategy, business development and marketing.

Sajith has an MBA from IIM Ahmedabad, and a BA in Economics from Chowgule College, Goa.

You can follow him on Twitter (@sajithpai) and read his blogs on Indian VC on Medium (@sajithpai). You can also follow host Akash Bhat (@bhatvakash).

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Glossary of terms:

1. PMF: Product Market Fit or PMF is the degree to which a product satisfies a strong market demand

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In this episode we will cover:

1. Why Sajith calls himself ‘the accidental VC’

2. The opportunities and challenges within the different tiers in India

3. Product Market Fit in the context of different markets and businesses in India

4. Why Indian founders lack the storytelling capability

5. Network Effects for founders (e.g. how to get in touch with top VCs)

6. How can startup founders stand out / create a brand for themselves?

7. That one lie that VCs tell founders