In this episode of The New Rules Podcast, Adrian and Bri dig into one of the most powerful but misunderstood concepts in our culture: authenticity.

We hear the word everywhere—but what does it actually mean to live authentically? And why is it so difficult in a world obsessed with image, branding, and performance?

Adrian and Bri unpack:

• The true definition of authenticity (beyond "just being yourself")

• The hidden costs of living authentically—and the freedom it brings

• Why vulnerability is essential to authenticity

• How leaders can model authenticity without oversharing

• Guardrails that keep authenticity from becoming performance

• Why authenticity is the key to trust, connection, and real growth

This episode is a challenge to stop performing, let go of the need for approval, and step into the wholeness of living authentically.

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