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For this episode I’m joined by founder of BestCarDeals.com, Lloyd Hecht. 

Lloyd has been in the automotive industry since 1978 and knows all too well that the industry has a bad stigma.

Through his experience he saw a need for people to become more educated in this important area. 

Now, Lloyd teaches people how to make this a great experience.

Lloyd's why is to help people understand how to select and buy a vehicle and have it be a great experience and feel good about the deal they received. He does this through an educational program that includes coaching for success.  

Key takeaways:

• Education is key to making the car buying process enjoyable.
• There are four main parts to the car buying deal.
• Understanding trade-in values is crucial for buyers.
• Digital retailing tools have changed the car buying landscape.
• Transparency in dealerships builds trust with customers.

What is one key learning you will take to your next car buying experience?

You can see more from Lloyd here:

• Website: BestCarDeals
• Linkedin: Lloyd Hecht 

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