If you have a high end store or restaurant, add video brochures to your arsenal of marketing weapons! Learn how video added to brochures, displays, invitations and menus can capture the imagination and attention of clients and prospects from Ryan Kluger, President of Ideal Content. 

Facenote has simplified facial recognition technology and made it accessible for the smaller retailer. Listen as CEO Eduardo Rivera explains how biometric technology works and how you can use it to increase brand engagement and customer loyalty. 

Understanding traffic patterns and conversion rates is a critical for retailers. Unfortunately, most don't start with the most basic benchmark - traffic counts. 

dor is, quite literally, a peel and stick sensor that accurately tracks your traffic so you can can better schedule staff, evaluate the effectiveness of marketing programs and most importantly, calculate your all-important sales conversion rate!

Did you know stores are idle for 40% of their opening hours?

As frustrating as an empty store can be, that doesn’t mean your sales staff can’t be actively creating strong relationships with their customers that result in more sales. An 18% increase in fact, by using Endear, according the Leigh Sevin, co-founder.

Endear is a tool that allows your sales staff to proactively drive sales simply by using their cellphones to communicate with their clients in a personalized way. Results for those using the app are an astounding 77 percent faster repurchase rate and a 30 percent higher lifetime customer value.

Listen as Sevin explains how to drive sales, even if there are no customers in your store!

When is comes to online vulnerabilities - cyber crimes, cyber blackmail, fraudulent money transfers - we all assume that as small businesses, we’re not at risk! Pay close attention as my guest, Anita Byer, President of Setnor Byer Insurance and Risk, talks about what signs to look for, where your risks lie and how to protect yourself against potential wrongdoings by existing and former employees.

This one is an eye-opener!

Aislelabs is an all-in-one platform that lets you use your public wi-fi to acquire customer demographics and purchasing patterns, then market to them more customers efficiently and effectively!

You’re not going to want to miss this episode!

Parkbench.com provides hyper-local exposure for small business — all for free. Listen as co-founder Grant Findlay-Shirras takes you through the platform’s unique features, like the Reviewpon, that will help you acquire new customers, online reviews and increase your search engine rankings!

You don't have to engage in e-commerce or sell your products online to benefit from your products being online. Creating a strong digital presence is also about making it easy for people to find your store through online searches.

As people increasingly localize where they want to find a product, adding the “near me” or the “where can I buy” tag to their search, Pointy helps retailers capitalize on this growing trend - resulting in more foot traffic and ultimately, sales!

Melissa Ojeda, communications manager at eBay talks about their new program, Always Open, which helps bridge the link between brick and mortar retailers and their online eBay stores.

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Ron Welty, Founder and Chief Client Officer of MysteryShopMe.com, explains how to easily and affordably incorporate secret shopping as a management tool in your retail or restaurant business.

For a transcript of this podcast and a special BONUS offer, go to the EASY+RETAIL+TECH podcast page.