EboxMan | Dropshipping Experience Podcast

Running a dropshipping business is not easy for both beginners and experienced ones. There are tons of things that you need to handle, like where you could find the products at the cheapest price, how you could manage the shipping process, etc. Working with multiple suppliers can make you feel exhausted sometimes. And things can get really complicated.

That's the reason why you should consider using a dropshipping agent. They can help take over some of your responsibilities so that you can have time for other important business activities like branding and marketing. So today, we will take a closer look at what a dropshipping agent really does and why you should use them.

A dropshipping agent or sourcing agent dropshipping is a middleman between you and manufacturers. Choosing the right supplier or manufacturer among thousands of them is overwhelming, especially when you are still new to the business and have no network.

It also takes your time to do the quality inspections for all the suppliers that you want to work with. And then you need to deal with them on prices or shipping and refund policies. The whole process seems really daunting.

This is when a dropshipping agent will jump in. They have professional knowledge and a large network in the field. They can understand your requirement immediately and locate the best manufacturers in a short time. They will work with them to get the best deal. They will be in charge of shipping for you. Whenever any issue arises, you know who to contact. They have a supportive CS team and will help you right away.

Some dropshipping agent also provides branding, packaging or ad video and image service. They constantly update you on the latest trend and share with you good marketing tips or business experiences.

You can see that a dropshipping agent can do a lot, right? They are very useful. So let's go into details what is the advantage of using a dropshipping agent

Most of us are not quite familiar with copyright law. Simply put, it's the right to use other's work as your own like images, videos, and so on. Only the author can have the right to copy, sell, publish their work. If you use their work for your own without the author's permission, it's copyright infringement.

In some countries, like the US, copyright violation is quite serious. And it could get you into a lawsuit and you will have to pay a great deal of money. So, check carefully copyright law in the countries you dropship to, and make sure that your products are safe to sell. It's the protection for you to avoid getting sued when dropshipping, especially when you dropship internationally.

You could read through the copyright law of the countries that you run your business. Check and identify your products if they contain any images or intellectual work from a copyright holder. If no, it's good to go. If yes, find ways to solve it as soon as possible before selling them.

If you do not want to use copyrighted work from others, you can as well create yourself or find copyright-free images to use. One of the useful ways is to use Canva. This tool allows you to create your own images and videos without worrying about the copyright. Or you can find copyright-free photos on other websites like Pixabay, Shutterstock, Pexels, Burst, etc.

Pinterest may not sound unfamiliar to most of you. It is a place where people share images. People can post their most beautiful images on Pinterest and then save some interesting images for themselves. You can find great ideas and inspiration for your hobbies or interests here.

Pinterest now becomes more and more popular among people. According to its reports, Pinterest has over 320 million active monthly users by 2019. With its popularity, using Pinterest for dropshipping is always an excellent idea for your business.

There are two main options to use Pinterest for dropshipping. They are using paid advertisement and using organic traffic. But before using any method, you should create and build your own Pinterest account so that it's full of valuable information and it looks professional. Now let's learn about the first option:

First, we want to discuss what research tools you can use to find your dropshipping ideas. As you don't need to rely on whatever list all the time. You can take more ideas from your dropshipping agent, from a dropshipping blog, but you will need a powerful research tool to verify your ideas.

And here are some tools that can help you do that:

Google Trends: This tool is very familiar to any entrepreneur since it shows you how the trend of a particular product or idea is like over time. It can give you an idea of how much interest people have in your niche or product.

AliExpress (Hot Products), Amazon (Best Sellers), eBay (Trending): You can look at those marketplaces to look for the best dropshipping products ideas or to research the popularity of your target product.

Pinterest, Facebook, Instagram: Social media is also a great tool to research the best dropshipping products to sell. It can tell you the level of interest as well as the brands or styles that people currently love the most.

Dropshipping blog, Dropshipping agent: Dropshipping agent will update you constantly on the latest winning products for you to consider. The data is based on their hands-on experience. And it's highly reliable.

Other tools like Coolhunting, Trendhunter, SaleHoo Market Research Lab: Those are all amazing tools to search for the best dropshipping products for your store. You can find trending ideas or market insights and daily inspirations from there.

Do you ever wonder how to increase your revenue? What are some techniques you can use to boost your sales? Today, we will talk about how to use Upselling and Cross-Selling to do that. If you upsell and cross-sell correctly, it can help increase your revenue by 30% and earn much more money for your store. So, let’s get started!

Lost your ways to create your idea? Don't worry. Today, we will introduce a brand new way of coming up with a good idea that we have been using a lot in our business. We believe that this method is quite superb and that you can apply it to create your idea for your marketing campaign. There are many ways to create your idea now, but we think most of those ways are based on personal experiences. And sometimes you often have a lot of difficulties when you have to test continuously to find the right way for your team.

It is totally up to your own thinking, so each person will follow their own ways. However, when we work as a team, there will be some difficulties in formatting and implementing. So, we hope that our method that we share with you in this article will help you get through all these problems.

This could be a tough time for all entrepreneurs and marketers. No one can deny the significant impact that iOS 14 update has on our Facebook Ads. iOS 14 update could have a big influence on all of us, from dropshippers to suppliers and sourcing agent or dropshipping companies. Specifically, iOS 14 update will have a direct impact on 3 core elements of Facebook Ads:

The first one is conversion tracking. Because of iOS 14 update, tracking data is inaccurate. Facebook doesn't track all the conversions. And the time is not real-time but it is delayed up to 72 hours. That means Facebook only sends you the data after 3 days for ensuring the most accurate data, as explained by Facebook.

The second one is Algorithm optimization. With iOS 14 update, Facebook algorithm is no longer as optimized as before. If before, when you choose "target all country", for example, all US, Facebook Ads are still optimized based on the data it collected thanks to Facebook pixel's intelligence. Now, the effectiveness of its algorithm has decreased significantly. Pixel counts wrongly and it leads to the distribution of the ads to the wrong audiences. The old campaign does not work like before.

The third one is website targeting. Inaccurate tracking causes inaccurate customer audience. It does not tell you the truth. For example, if the ads show to 10 buyers who already add to cart, but you only receive the data of 5, 7 buyers, or even fewer. The consequence is that it will also affect retargeting data.

As far as our knowledge, the new update is not a single error that you can fix overnight but a systematic change. For that reason, sellers have to accept this truth and flexibly test new approaches to find the ultimate solutions. And below are some suggestions on how you would do that.

A perfect product is good. Yes. Your store can be very competitive when you offer your customers a much better product than others. People prefer higher quality. Good products benefit your customers a lot more. But is it the only one that matters? Do you just get a product sourcing agent to search and find the best product for you? And that's enough for success?

Well, with our experience in the field, we do think that it's the winning marketing strategy that decides your business success. You can have a winning product that is good and trendy now on the market. But if you don't market it effectively, people won't buy it.

You don't believe it? Just take an example. Look at McDonald. McDonald is the biggest fast-food brand all over the world. Can you tell it has the greatest food? Nope. Obviously, it doesn't. Of course, it's quick and convenient. But not the greatest food by far. But why is it so successful? Because their marketing and branding are on point! Their winning marketing campaign, not the best product makes them the greatest brand.

As you may already know, Facebook just introduced a new Facebook customer feedback score which could have a significant effect on your ad campaign. Today, we will discuss some hacks we would use to improve Facebook Feedback Score so that it could bring you a positive impact on your business.

Facebook can send surveys to buyers to ask them to give feedback and their opinion on their purchase experiences, or their opinions on an ad, etc. Based on that data, the Facebook Feedback Score is calculated. You can visit Customer Feedback Page here: https://www.facebook.com/ads/customer_feedback/

Then on a scale from 0 to 5, with 5 is the best, it can tell how your buyers, your audiences are happy about your store or your service.

You have learned a lot about how to start a dropshipping business, how to find a good dropshipping fulfillment agent, how to create your store, how to come up with a compelling ad, and so on. But what does it take really to have a successful dropshipping business in the end? Is it your experience? Is it your mindset? Is it something special? In this article, we will talk about this in the hope that we can help you have more faith in yourself and be more persistent in what you are doing.