In this episode of Echoes and Influence, Jo and Frankie unpack the complex world of cause campaigns and cause marketing. They explore how brands can support social issues authentically, when to get involved, and why genuine impact matters more than lip service. From powerful GBV awareness work to the controversial CEO SleepOut, they examine successes, missteps and the reputational stakes for companies. A thoughtful, candid guide to aligning purpose, action and communication.

In this episode of Echoes and Influence, Jo and Frankie dive into the tricky world of celebrity spokespeople. From Gwyneth Paltrow’s headline grabbing appearance for Astronomer to infamous endorsement missteps like Kylie Jenner’s Pepsi ad, they unpack what makes celebrity partnerships succeed or fail. Expect insights on authenticity, ethics, brand alignment and crisis management, plus sharp examples from global and South African campaigns. A lively, strategic and surprisingly united conversation.

On this episode of Echoes & Influence, we speak with Tokiso Molefe, a seasoned communications professional and digital strategist, about the rapid pace of change driven by AI in the communications space — and the ethical questions around advising clients and billing for AI‑enhanced services.

On this episode of Echoes & Influence, we speak with Sarah Gooding, PR and communications leader based in Gauteng, about the transformative impact of AI on the communications industry. From content creation to strategy, Sarah opened our eyes to what practitioners need to know to stay relevant in an AI-driven world.

In this episode of Echoes & Influence, we speak with Rob Rose and Sarah Buitendach from Currency — South Africa’s newest business journalism platform. They share how Currency aims to redefine financial storytelling, foster trust in a changing media landscape, and make business news sharper, deeper, and more relevant.

In our second session with Donald Kau, Head of PR & Communications at the V&A Waterfront, he explains how layered planning — from traffic choreography to tenant coordination and real-time messaging — keeps Cape Town’s busiest precinct running smoothly during December’s peak.

In this episode of Echoes & Influence, we speak with Rob Rose and Sarah Buitendach from Currency — South Africa’s newest business journalism platform. They share how Currency aims to redefine financial storytelling, foster trust in a changing media landscape, and make business news sharper, deeper, and more relevant.

NOTE: This conversation was recorded soon after the announcement about the Financial Mail’s closure. Happily, there have been new developments since then, but our discussion reflects the landscape as it was at that moment.

Donald Kau, Head of PR and Communications at Cape Town’s iconic V&A Waterfront, is a seasoned storyteller shaping one of South Africa’s most loved destinations. On Echoes & Influence, he shares insights into his career journey- from reading copies of Reader’s Digest at his grandmother’s house to managing the reputation of one of South Africa most-visited destinations, the V&A Waterfront.

If you have any comments or guests you'd like to hear from on the show please mail us in [email protected]

We were so excited when Sharon Piehl agreed to join us on the show.

Conversations about public relations and reputation management and why they matter.

Whether you're a seasoned communications professional or just finding your feet, this podcast is a space to learn, reflect, and grow. Hosted by Joanne Smith of Pillar9, and content strategist Francois Rank of 2BFrank, Echoes and Influence explores the trends, disciplines and moments that define communications today.

Through interviews with leading voices in the field, it offers insight into the impact of public relations and reputation management and why these practices matter in business today.