Storytelling is an essential part of what we do as communications professionals. Building a narrative around a brand or personality through storytelling is what we do, but how does it work? How do we construct and tell stories that enhance brands and build their public profile. Jo and Franki get into that and more on this episode.

Alan Arguile is considered by many - especially Jo and Franki - as the finest crisis management practitioner working in the industry locally. He joined us to share his thoughts on what constitutes a crisis and how to manage the crisis when it comes. We also spoke about how to prepare teams to manage crisis when it does come.

What we do is all about relationships. It's about relationships with clients and service providers, but most of all it's about relationships with members of the media. In this episode, we discuss media relations. How do you build up a network of media contacts, and how do you maintain and service those relationships?

Welcome to Echoes and Influence, the show that explores the business of reputation strategy and crisis management for contemporary organisations and brands. In each episode reputation strategy and communication practitioners Joanne Smith and Francois Rank with share their own experience and insights or invite guests who are much cleverer than they are to shed light on the stuff you really ned to know to manage brand reputation or deal with crisis on behalf of your client.

Joanne Smith of Pillar9 and Francois Rank of 2BFrank discuss the role of Public Relations and Strategic Reputation Management in the contemporary business context. In this episode they explore why what they do is vital to businesses and brands and how it has evolved from simply churning out press releases to building and forming relationships in order to better position companies to be more resilient in crisis.