In 1993, an activist group calling themselves the Barbie Liberation Organization swapped out the voice boxes of talking Barbie and G.I. Joe toys and snuck them into stores for unsuspecting customers. Their aim was to publicly challenge the social norms they believed the toys represented.

Thirty years later they are at it again. Spurred by the success of the “Barbie” movie this year, the group turned about 300 purchased Barbies into “Eco Warriors” modeled after climate activists like Greta Thunberg and Phoebe Plummer, and snuck them back into stores. On this episode of “The Eagle,” we talk to a member of the BLO about the operation, and how they pulled it off.

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