How does Voice-Based Marketing Automation Fit into E-Commerce? Ecom Experts welcomes IfByPhone CEO Irv Shapiro to explain how does VBMA fit into the world of e-commerce? Why are these phone conversations so important to companies? What can e-commerce companies do to better facilitate customer support? The need for virtual call centers? Why VBMA can improve the quality of customer support and get customers on the phone, what else can phone calls do for e-commerce, assist in demand generation efforts and help generate revenue, but can it help reduce costs as well?

Ratings and Reviews = Conversions and Rankings? Cresta Pillsbury of ShopperApproved discusses how when it comes to online sales, customer ratings and reviews influence more people to buy than any other form of advertising. Also, learn how reviews also help your search engine rankings?

Learn How Landing Pages Work for ‎Ecommerce‬ as Rene speaks 1-on-1 with the author of Landing Page Optimization, the CEO of Site Tuners and the Chair of the Conversion Conference Tim Ash. Tim offers some takeaways when it comes to merchants working with landing pages and we learn about the experience of attending a Conversion Conference.

Part 2 of Talking 10 Tips for Building Your Brands Authority as Shawna and Rene take us back into the list and help you build a solid plan for building brand authority.

Talking 10 Tips for Building Your Brands Authority. Lots of wonderful articles have come out recently about building your authority.It helps create SEO signals and create additional streams of traffic. Shawna and Rene help you build a solid plan for building brand authority.

Another Google Panda Update? Did your Website Get Hit? Shawna discuss the latest updates from Google, plus What is Matt Cutts (Googles head of search spam) saying about Duplicate Content and Links?

Discussing Google Product Listing Ads and Everything You Need to Know with Peter Humleker from Merchant Advantage. What is the difference between Google Product Listing Ads and regular Google Adwords? How do ecommerce store owners get started with Google Product Listing Ads? What is the best way to set up your Product Listing Ads in the Google interface for best performance? How do you manage the Product Listing Ads since they don’t have keywords? What about ecommerce stores that have thousands of sku’s and products, how do they differentiate their bids for each product and create an ad for each individual product in their store? What are the advanced strategies for setting up and managing Google Product Listing Ads?

Looking into the Yahoo Style Guide, Shawna and Rene explain how to write awesome content. They explain how you have to put your most important information first and up-front. You have to help organize your content so that people can scan for certain key words and phrases.

Google Update Penguin 2.0 Spam-Fighting as Matt Cutts announced that Penguin 2.0 was officially rolling out. Shawna and Rene discuss What has changed? Whats new with this change and Who got hit the hardest?

Selling to Women - The Secret for Getting More Sales? Did you know women make more than 86 percent of the purchase decisions for the home? That's a huge number! Join us as we learn more about marketing to these decision makers. Maria Reitan, Senior Principal, Carmichael Lynch Spong Chair, Lifestyle Marketing and Marketing to Women.