Determining Resolutions for YOUR Business It's a new year. It's a fresh start. We have our personal resolutions in hand but, what about for your business? It's time to look back at the previous year, celebrate our successes, learn from our mistakes, and reset our goals for the coming year.

 

 

15 Quick & Easy Tips For Increasing Sales This Holiday Season leading up to  Black Friday and Cyber Monday. You still have time to make changes that will help you to increase your sales this holiday season! Shawna and Rene share 15 quick and really easy ideas that you can implement today.

Ecommerce Site Conversions and Providing a Holiday Conversion Checklist as Kim Krause Berg from Internet Marketing Ninjas returns as a guest. The busiest shopping season of the year starts in less than 2 weeks! Let's make sure your store is ready! Kim Krause Berg of Internet Marketing Ninjas. Last month we discussed her new ebook Secrets to Natural Website Conversions. Today she is helping us to create a holiday checklist for your store.

 

 

Shawna and Rene share some Conversion Tips You Can Use Right Away To Help You with Your Sales.  With the holiday season upon us, they follow up from their discussion from last week to help you increase your conversions.

Google Has Gone Dark - No more keyword data! Shawna discusses the best methods for getting the Not Provided keyword information. Learn more how to handle this situation with her show notes on the 1 Choice 4 Your Store Blog.

Will Googles newest updates affect your holiday sales? The busiest shopping season of the year starts in less than 40 days. WOW! Where did the time go? To be honest, I have no clue. What I do know, is that Google has been making a LOT of changes lately and you need to take action now. Below are some of the questions we have been getting and I will be discussing this further.

What are the changes and updates Google has been doing?
Hummingbird - Announced on September 26th
Google basically rewrote the search algorithm. This new search impacted 90 percent of the search queries. Their focus is on the intent of the user and not necessarily the keywords they are using.

Penguin 2.1 - October 4th
Googles Spam-Filtering is at it again. Some sites took a big hit while others are recovering from a previous update in a big way.

Google Encrypting Search - No more keywords for you
Last year about this time, Google began encrypting searches for logged in users. This year... all searches are encrypted. This means the actual search terms that people used to find your site, are no longer available in your analytics. Instead, you will see Not Provided.

Create More Content In Less Time as Shawna interviews the author of How To Create More Content In Less Time, Michelle Chance-Sangthong. Everybody knows that content is one of the most important things that you can do to help your search rankings. The problem is...Most people dont know how to create the content.

Google Releases New Search Formula That Causes Major Changes. Over the last month, Google has been quietly updating their search formula. The results - HUGE changes. It is estimated that over 90 percent of the search results have been affected. We discuss the latest update with Chris Malta (Founder, CEO, and Chairman of the Board of Worldwide Brands). He discusses how to create quality content that helps you convert customers and gain search engine traffic.

Category Metrics driving EVERY Ecomm Business; Biggest Mistakes e-Entrepreneurs Make Over and Over Again. How do you separate productive niches from unproductive ones? Should you have a personal interest in market segments youre selling to? Shawna welcomes back Ecom Hell Author Shirley Tan to chime in.

Talking about the new ebook Secrets to Natural Website Conversions with Kim Krause Berg of Internet Marketing Ninjas. Kim teaches us how to make a connection with your site visitors in under five seconds. She also discusses how to increase your conversions by combining usability design and organic search engine optimization.