Selling Beast Gear should have been a win, but instead, I watched it become a case study in how good brands get wrecked. The new owners ignored the customers, lost touch with what made the brand special, and chased shortcuts. I share what I saw go wrong, how easily a strong brand can unravel, and what founders need to understand before letting go. If you want to protect what you’ve built, learn from my hard-won experience so you don’t repeat these mistakes.

When I started Beast Gear, I was just a regular guy with no business background. I figured things out as I went, focusing on building a brand people cared about, putting the customer first, and getting creative with marketing. Three years later, Beast Gear was bringing in over $6 million in sales. In this episode, I lay out the practical steps that got me there, the setbacks I faced, and the strategies that actually moved the needle. Whether you’re starting out or scaling up, these are real lessons you can use right away.

After selling Beast Gear, I thought I’d finished my story as a founder. What happened next was a lesson in what can go wrong after an exit. The aggregator who took over nearly ran the brand into the ground. I had to step back in, roll up my sleeves, and fight to rescue the business I’d poured my life into. In this episode, I tell the truth about what it’s really like to sell your brand, how it can go off the rails, and what I did to put things right. If you’re serious about building and protecting your brand, you need to hear what happens behind the scenes.

In this episode, I share how I built Beast Gear from scratch to $6 million in annual sales in just three years. I break down the “brand first” approach, how we used both Amazon and Shopify to fuel growth, and the customer-first strategy that turned buyers into loyal fans. You’ll learn the flywheel tactics that made it all scale and how these same principles are guiding the brand’s comeback today.

I'm Ben Leonard, founder of Beast Gear, and this is Brand Rescue Mission... my brutally honest, behind-the-scenes series about rescuing the brand I built from scratch, scaled to $6 million a year, sold, and just bought back in total disarray. In Episode 1, I take you back to where it all began: a health scare, a lousy jump rope, four years of fear and procrastination, and how I bootstrapped my first product with £2K and a loan from my parents. This isn’t just a comeback story, it’s a real-time roadmap for creators and brand builders. You’ll get the hard-earned lessons on sourcing, storytelling, marketing that cuts through, and the truth about selling your business. Whether you're building your first brand or trying to fix a broken one, you're in the right place.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

In this episode of Ecom Made Easy, Ben shares valuable insights on where to get your start up capital for your ecommerce business

Learn how to streamline your operations and attract potential buyers with a well-organized and efficient business. Don't miss out on these expert tips to optimize your business and maximize its value.

Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.

Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. We've covered timing, stability, documentation, defensibility, diversity, and suppliers in our previous episodes. Now it's time to talk about the power of branding!

In this episode of Ecom Made Easy, Ben shares valuable insights on what makes an amazing exit vs an average exit.

Ben provides practical examples of branding that have helped him sell his business for 7-figures.

Don't miss out on these expert tips to optimize your business and maximize its value.

Subscribe for more valuable content and visit www.ecombrokers.co.uk for a seamless exit strategy for your ecommerce business.

Ecom Made Easy with Ben Leonard
The simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ben Leonard built, scaled, and then sold a 7-figure international e-commerce brand. These short videos will help you to do the same!

Connect with Ben Leonard
Instagram: https://www.instagram.com/benleonardpro​
Facebook: https://www.facebook.com/benleonardpro​
Twitter: https://twitter.com/benleonardpro​
Linkedin: https://linkedin.com/in/benjleonard/

Connect with Ecom Brokers
Sell Your Business: https://ecombrokers.co.uk
Instagram: https://www.instagram.com/ecombrokers/
Facebook: https://www.facebook.com/ecombrokers
Linkedin: https://www.linkedin.com/company/ecom-brokers 

Ecom Made Easy with Ben Leonard
The simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ben Leonard built, scaled, and then sold a 7-figure international e-commerce brand. These short videos will help you to do the same!

Connect with Ben Leonard
Instagram: https://www.instagram.com/benleonardpro​
Facebook: https://www.facebook.com/benleonardpro​
Twitter: https://twitter.com/benleonardpro​
Linkedin: https://linkedin.com/in/benjleonard/

Connect with Ecom Brokers
Sell Your Business: https://ecombrokers.co.uk
Instagram: https://www.instagram.com/ecombrokers/
Facebook: https://www.facebook.com/ecombrokers
Linkedin: https://www.linkedin.com/company/ecom-brokers

Ecom Made Easy with Ben Leonard
The simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it!

Ben Leonard built, scaled, and then sold a 7-figure international e-commerce brand. These short videos will help you to do the same!

Connect with Ben Leonard
Instagram: https://www.instagram.com/benleonardpro​
Facebook: https://www.facebook.com/benleonardpro​
Twitter: https://twitter.com/benleonardpro​
Linkedin: https://linkedin.com/in/benjleonard/

Connect with Ecom Brokers
Sell Your Business: https://ecombrokers.co.uk
Instagram: https://www.instagram.com/ecombrokers/
Facebook: https://www.facebook.com/ecombrokers
Linkedin: https://www.linkedin.com/company/ecom-brokers