Building a meaningful and trusted brand should be a prime ambition for any business whether that’s a retail or eCommerce or a tech company. A great reputation is a powerful strength in overcoming any objections a potential customer has. And it also helps get things smoother over the occasional difficulties and failures that are unnoticeable in a business. A good brand is the result of all the quality service and careful marketing with a better branding strategy behind that. But there is no reason to leave it like that and not boosting the brand up and enjoy the benefits of that early.

Choosing the right email marketing platform might have a significant impact on the success of your marketing campaigns for your eCommerce brand and/or small business. In this episode of eComBeatz we talked about the best of the best email marketing platform for eCommerce (beginner to growing brand). Mentions: Klaviyo, Rate.io, SmartrMail, Mailchimp & Drip.

In this episode we talked about brand identity, the importance of brand identity guideline, elements of brand identity design and the importance of brand identity design for eCommerce businesses.

Have you ever found you confuse with these two words Branding and Marketing? If so, then you’re not alone. These two words are used interchangeably and that’s why you may get confused easily. At Motif, we often asked about it and every time we have to give a brief about Branding VS Marketing. There is a minute difference between Branding and Marketing. In this podcast, we talked about:

1. What is Branding?

2. What is Marketing?

3. Brand Marketing: Making the bridge rather than a wall.

If you’re in the eCom business you already encountered a common problem of eCommerce business which is abandoned carts, today in our first episode we talked about abandoned checkouts and how analytics can help you improve the revenue.