Ecomm Cowboy

TODAY'S SHOW // 9.4.26

Greatest Hits - Interview Compilation | Vol. 5

Kat Cole, CEO of AG1

Conor Begley Co-Founder, Fathers Brewing

Oren John, Partner at Darkroom Agency

It’s travel day for the cowboys, enjoy a roundup of best conversations on your way to the weekend.

Live show returns Monday!

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TODAY’S SHOW // 9.23.26

Alex Beller (Postscript)

Taylor Holiday (CTC)

Luke Austin (CTC)

Grant Zanini (CTC)

Postscript Launches Email | Amazon’s AI Agents for Sellers | Meta Connect 2026

Live from @CommnThreadCo HQ

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Commerce Roundtable Day 2 // San Diego

Yasmin Mahe | VP, Growth & Customer Lifecycle, AG1

Jordan West | President, Social Commerce Club

Kyle Yeoman | President, Groove Life

Jordan Menard | Gravity AI

Eric Rausch | Co-Founder, New Standard Co.

Jacob Posel | Co-Founder, HQ

Luke Austin | President, Common Thread Collective

Ezra Firestone | Founder, Smart Marketer

Carson Dimond | Founder, Dimond Connect

Bryan MacDonald | Co-Founder, KURD

MEGASTREAM LIVE FROM THE WATER

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Commerce Roundtable Day 1 // San Diego

- Max Sturtevant | Founder, Well Copy

- Tyler Brechbiel | Co-Founder, TBAR Partners

- Chase Dimond | eCom Email Marketer

- Jamil Bhuya | Co-Founder, Otherhalf Studio

- Kyle Hency | Co-Founder, GoodDay

- Taylor Holiday | CEO, Common Thread Collective

- Abdu Shodmonov | Primal Queen

- Bryan Starck | Founder, Customer Conversations

- Robby Little | SlideMVP

MEGASTREAM LIVE FROM THE WATER

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Toys R Us is opening 120 new US stores in a major comeback, Mbappe leaves Nike for On, and the Kardashians' CPG portfolio crosses $10B.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Kat Cole — CEO, AG1We dig into growing AG1 from $160M to roughly $600M in three years while selling one product through one channel — then breaking that model in the last 18 months with AGZ, first-ever flavors, and a rollout into Costco, Target, Vitamin Shoppe, and Ulta while staying profitable — plus the $20M clinical-research bet most competitors won't make, the Hooters-hostess-to-Cinnabon-to-AG1 operator arc, and the number she's chasing next.

Derek Brown — Co-Founder, American SpendWe dig into building "the data layer of American commerce" — modeling 3.7 billion transactions a month (about 123 million a day) into a queryable Spend Graph — what a Shopify founder can learn that their own dashboards can't, why he built a prediction market on top of the data, designing for AI agents as first-class buyers, and the thread connecting this to his sports-chat app Bunches.

Clifton Sellers — Founder, Legacy BuilderWe dig into scaling a founder-led content agency from $160K in 2022 to $2.2M in 2025, the viral month that added 40,000 followers and led him to quit a $95K job, losing half his clients in six weeks while scaling, and the playbook for ecommerce founders building a personal brand.

Michael Diesu — Co-Founder & CEO, TieWe dig into de-anonymizing up to 95% of site traffic and feeding it into email and SMS — the $10M Series A, the Cozy Earth 15x ROI, a 3.1% sales lift across the 100 largest brands, the Revenue Roll-to-Tie rebrand, and bringing on a CMO after calling himself a "sales CEO."

ALSO ON THE SHOW

-Hot Jobs

-Jennifer Garner loves Perfectwhitetee

-Chase Sapphire terms change

-Bandit acquires the @Run handle on IG

-How to master AI

-Bruce the baby bison rolls into Highmark

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Snap Specs go live with Shopify, Dr. Squatch and Megan Fox unleash "Feral Fox" soap and deodorant, and nearly all luxury resale on TikTok Shop now comes from livestreams.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest hosts Jimmy Kim (Commerce Roundtable) and Cody Wittick (Kynship) join Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Rand Fishkin — Co-Founder & CEO, SparkToroWe dig into the loudest warning in marketing — his own clickstream data showing 68% of US Google searches now end in zero clicks, up from 60% two years ago — what a CMO should change tomorrow morning, why his AI-recommendation study of ~3,000 prompts found brand lists almost never repeat (and what that means for the agencies selling you AEO rankings), turning down HubSpot's $25M offer for Moz, and his new book Zero Click Marketing.

Joe Putnam — Founder, Conversion EngineWe dig into the Meta-ads-plus-retention playbook behind growing golf brand Bogey Bros more than 1,400% in 12 months — mid six figures to eight figures — building an SMS channel from zero to 25% of total sales in under nine months, where a "good" 5x ROAS on a small budget leaves real money on the table, and the through-line that Chris Hall ran email at Conversion Engine before this show.

Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.

ALSO ON THE SHOW

- Retro Patagonia catalog

- Riff meal kits (Humm x Ramadan) at Target

- StickyTips keyboard stickers for long nails

- Turn on one-click upsells

- Taylor Holiday: creative production is the OS

- A one-year-old company at a $10B valuation

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Zuckerberg says "we can build a positive future," BCCGate gets a new update, Neuro Gum hits nine figures and goes Costco nationwide, and Realgood Foods lands at a $1.2B valuation.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Oliver Manilow — Co-Founder, SideShiftWe dig into the UGC creator marketplace that went from $0 to $5M+ ARR in roughly nine months after a near-death pivot — six straight months of 100% month-over-month growth, over 1M creators and 3,000+ brands with $100M+ paid out, a customer who spent $87,971 for 118M views at a $0.74 CPM, building creator trust when a brand ghosts the platform, and where "canvas UGC" fits in the ad-budget reallocation away from agency ads.

Jacob Sappington — Partner & Director of Strategy, Homestead StudioWe dig into growing a Klaviyo-focused retention agency's email team from 2 people to 50 — the cold Twitter DM to Zach Stuck that turned a consulting pitch into employee number one, Klaviyo's 2025 Americas Agency Partner of the Year, the Verndale acquisition and what actually changes the day after, the HexClad direct-mail push that made ~$1.4M, and why he tells brands the biggest Black Friday email mistake is targeting segments that are too narrow.

ALSO ON THE SHOW

- SMACKIN launches cashews

- The new "movement class" of luxury

- Target x Hollister: $16M, 71% new customers

- McDonald's China's takeaway backpack

- Shopify's AI autocomplete beats Amazon search

- A $450K private island in Maine

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The Sydney Sweeney x NOVIG controversy has athletes fired up, Mixue quietly becomes the world's biggest fast-food chain on a Dollar General playbook, Anthropic reportedly turns profitable, and a new report says teens trust AI product recommendations.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Partner, Darkroom) join Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Conor Begley — Co-Founder, Fathers BrewingWe dig into building a USDA-certified-organic "clean beer" lager to 672% year-over-year growth and the No. 1 organic beer by sales per store at Whole Foods — the $25K test that found forever chemicals at 45-50x the legal drinking-water limit in top-selling beers, the tension of an anti-big-beer brand rolling out on Anheuser-Busch's network, the 40,000+ batches thrown away over 400+ blind taste tests, roughly one and a half new stores a day since launch, and the first move outside California into Philadelphia.

Oren John — Partner, DarkroomWe dig into Meta Lab nearly doubling its retail store footprint and what it signals about AI hardware going physical, plus The Set Optimizer and the creative-director POV on where DTC is headed as the tools reshape production.

ALSO ON THE SHOW

- Hitting 100K on IG with Muse

- Upselling on the package

- Evvy raises $40M

- Nori Cloud: prototype to Target in 10 months

- Zuck wins agentic shopping?

- "The first 14 days post-purchase decide everything"

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BCCGate has the DTC world talking, Ridge teams up with Tony Hawk on a sweepstakes, Meta Lab nearly doubles its retail store footprint, and Light Helmets uses guerrilla tactics to shake up the football helmet business.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk.

ON TODAY'S EPISODE

Ashley Wright — Founder & CEO, Social TaleWe dig into "profitability over virality" on TikTok Shop from one of the platform's earliest UK agency operators — why TikTok Shop exposes weak fundamentals instead of fixing them, the Tarte machine of 6,600 creators producing 23,000 videos for $45M in GMV, why £100-plus products make up 41% of UK TikTok Shop revenue, and the paid-social habit from his Adidas days he had to unlearn completely.

ALSO ON THE SHOW

- Cody Wittick (Kynship) joins the desk

- Wilde protein chips land at Costco

- KJP: making labels great again

- "Ads can't outrun the warehouse"- Marketing isn't one job- Manning magic

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https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

An entrepreneur is literally selling his body for ad space, Wingstop drops a $27.99 Wing Pass for the NFL season, and 98 of 100 new American jobs in August went to women.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Jimmy Kim (Commerce Roundtable) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Harry Gray — Co-Founder, Noble Origins & Co-Host, The Meat Mafia PodcastWe dig into one of the cleanest examples of a podcast audience converting straight into a DTC customer base — a 7-person, $500K-seed supplement brand running 100% subscribe-and-save with zero retail partners and shipping to 190+ countries — the "business partner first, idea second" origin, the real unit economics of a built-in podcast audience versus buying Meta and TikTok ads, and the revenue number where he'd finally take a retail placement.

Isaac Medeiros — Founder, Content ForgeWe dig into building Mini Katana to 30M YouTube subscribers, 10B+ annual views, and $50M+ in sales with zero paid media (because Facebook banned his ads), then selling it — plus why he declared "virality as you know it is dead" and replaced it with nichemaxxing, giving away his agency's operating playbook as a downloadable AI skill, owning a YouTube channel as a hedge against future CPMs, and what transferred from selling katanas to selling software.

ALSO ON THE SHOW

- 2026's fastest-growing brands (led by Mr. Pibb)

- StreetTalk hits 8-figure ARR and a new "AGC" format

- Best Oreo flavor ever

- Zero Sugar Mountain Dew

- Shopify Sidekick x bulk discount code bot

- Google Ads AI dashboards go live

-------------------------------------

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Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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