We unpack United Airlines' canned-DM apology, Dawn as most trusted brand a second year, and the "Sales Chad" theory of why smart companies lose in Washington.
ON TODAY'S EPISODE OF ECOMM COWBOY
Rafael Vivas (VP Global BD eCommerce, AppLovin) — Early AppLovin hire and former President of Lion Studios, now the face of the e-commerce ads push behind a huge chunk of AppLovin's market cap. Pitches 1.4B daily active users and ~80% of conversions in the first hour. Rebranded as Axon in late 2025 with a referral-only Ads Manager at $10M+ GMV. We dig into when he knew e-commerce would beat gaming, where Meta still beats Axon.
Mason Littlejohn (Founder, Meta Ads At Scale) — Newport Beach operator who's driven $320M+ in profitable spend and $1.6B+ attributed revenue over a decade in Meta. Teaches founders via 1:1 calls, group coaching, and Slack with a "scale 100%+ or we work free" guarantee. Contrarian against the "CBO cults" of 2026. We dig into the belief costing operators most, which of Advantage+/cost caps/consolidation earns its hype, and what separates winners from losers if Meta changes nothing.
Damon Didier (Founder and CEO, Win at Ecommerce) — Dallas Klaviyo Master Platinum partner running a DTC email/SMS CRM agency. 15 years in public and PE-backed companies before launching three years ago. Built "WINScoring," runs Google Cloud / BigQuery, hit 112.7% lift and ~$1M on Plain Jane. Ran a BFCM 2025 webinar with 169k brands. We dig into why operators refuse to believe email can be 55% of revenue.
Mike Lukas (Founder, Online Impact) — Founder-led paid media agency running Meta, TikTok, Snap, Pinterest, LinkedIn, X, Google, YouTube, plus "Converting Creative" and UGC creator sourcing. Pitch: "no one size fits all," from $0 to nine figures. We dig into what changes most between those extremes, which platform is most underrated, what makes a UGC creator convert versus just look good.
ALSO ON THE SHOW
- United Airlines canned-DM apology to Landon Donovan
- Dawn most trusted brand two years running
- "Sales Chad" theory of why smart companies lose in Washington
- Create is presenting sponsor of Joe Rogan
- EA launches its first ad platform
- Nox Metal Industry Supply raises $11M seed
- Watch and react: One Live Show at a Time
- Watch and react: 500 salad bowls an hour machine
- Father's Day OpenTable ad
- VanMan's 16oz body wash
- Long, Texas
- SpaceGoods new RTD
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