DTC IS SHIFTING FAST — ARE YOU KEEPING UP?

Today’s episode is packed with what actually matters in eCommerce right now:

• Meta performance issues (and where the money is moving)
• The rise of TikTok Shop, AppLovin, and creator-led growth
• Real operator insights from top builders in the space
• New tools, strategies, and opportunities you can act on immediately

If you’re building, scaling, or marketing a brand in 2026… this is required viewing.

HOT JOBS!

We’re highlighting some of the top roles in eCommerce right now:

• SharkNinja — Senior Director, Head of eCommerce
• Victoria’s Secret — TikTok Shop / Social Commerce Lead
• Magic Spoon — Senior Director of eCommerce
• Jack Archer — Ecommerce Manager

FEATURED GUESTS

Torii Rowe (DREAMLABS)

From launching Pepsi’s first eCommerce store to scaling multiple brands:

• Why high ROAS isn’t always the goal
• What most media buyers get wrong
• The real future of TikTok Shop vs Meta
• Warning signs your brand is about to stall

Colin Landforce Interview

NOAM AIZENBERG INTERVIEW

• Solo-Bootstrapped self-designed DTC hardware business at $350k/m rev. Heavily grown via organic socials & meta ads. Down to connect 

• Over 500k followers across socials

• Used to work with Ritwik I believe

• Ask about the story creating, the playbook for social growth, the revenue and the path from here

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Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

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DTC news, ecommerce headlines, and two founder interviews: Orlando Rios of Raised by Coyotes and Dropkick Ads, plus Kip Roland of Lounge Edit and the Live Selling Academy on scaling to $300K+ on Whatnot.

TODAY'S DTC AND ECOMMERCE NEWSCreate Gummies gets sued and founder Dan McCormick fires back publicly on X, with Robert Freund and Taylor Sicard weighing in on the brand's legal fight. David Herrmann is tired: the Meta ads veteran sparks a full DTC Twitter debate on the state of performance marketing, with reactions from DTC Prophet, Bryan Cano, and Eric Bandholz of Beardbrand. Meta is reportedly banning accounts that use auto-reply comment tools — a direct hit on the Manychat and DM automation playbook. Walmart's Great Value private label brand is getting a full rebrand and facelift, and we debate yay or nay. The Prego pasta sauce listening device story goes viral on X. Creatine salt is apparently a real product category now, courtesy of The Strong Stuff. Netflix short-form video is officially real and coming for TikTok and YouTube Shorts. California's Attorney General accuses Amazon of price fixing against Walmart and Target.

FOUNDER INTERVIEW: ORLANDO RIOS, RAISED BY COYOTES AND DROPKICK ADS

Orlando Rios is the founder of Raised by Coyotes, a western performance apparel brand built to go from the golf course to the dance floor. Before RBC he ran online marketing at Onnit through its startup-to-200-employee growth run and eventual Unilever acquisition. He also founded Dropkick Ads, a DTC digital marketing agency. Raised by Coyotes crossed 6,000 orders in year one and now sells through western retailers including Cowboy Headquarters, NRS World, Outpost Western Store, and Maverick Fine Western Wear.

We cover how his customers forced him to pivot RBC from a golf brand (only) into a western-culture brand, why flat-lay photography outperforms models for apparel, the Onnit marketing lessons he kept and the ones he threw out, the cash flow reality behind a 6,000-order first year, balancing an agency and a brand without cannibalizing either, building a wholesale flywheel.

FOUNDER INTERVIEW: KIP ROLAND, LOUNGE EDIT AND LIVE SELLING ACADEMY

Kip Roland is one of the clearest voices in live shopping commerce. His YouTube breakdown "From Amazon to $300K on Whatnot" documented how he scaled a reselling business off his Amazon foundation, and he's been publicly unpacking Whatnot's 2026 outlook.

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Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

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Chris Hall and Colin Dougherty break down the biggest stories moving DTC, ecommerce, and retail media today — plus a founder interview with Philip Lee of ENAK Seasonings.

ON TODAY'S SHOW

OpenAI launches ChatGPT Images 2.0 and the DTC world reacts in real time. Chubbies opens a dedicated resale site as secondhand goes mainstream for menswear brands. The new EcomFuel report drops with fresh industry benchmarks. Instagram's nostalgia filter kicks off the "Nostalgia Core 2026" aesthetic wave. TechCrunch reports an unauthorized group has accessed Anthropic's internal cyber tool Mythos. Meta announces it will record employee keystrokes to train its AI models. TikTok Live creators go viral with half-court basketball shots.

FOUNDER INTERVIEW: PHILIP LEE, ENAK SEASONINGS

Philip boarded a plane to China in 2009 expecting to stay a year and ended up spending eight years across China, Malaysia, and Indonesia. He came home to Alabama, became an IRONMAN, and launched ENAK Seasonings after a coach's talk called "Enter Action with Boldness." He pre-sold an 18-pack of sampler boxes before half the blends existed, then invented them on the fly. Every bottle ships with the story behind the flavor.

We cover the birth of ENAK, the Indonesian name behind a Korean-leaning lineup, category whitespace in a maxed-out spice aisle, what IRONMAN taught him about building a business, the new Cajun Heat launch, and the single highest-leverage retention play for a founder-of-one CPG brand.

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Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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MEGASTREAM

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1:53:39 - @jaustinball

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2:24:21 - @MikeLeeBoxing

2:42:00 - @ecomchasedimond

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3:12:21 - @SarahLevinger

3:36: 31 - @MaxorrLloyd

-------------------------------------

Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

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Two live interviews, five news stories, and zero fluff.

Today we sit down with Phoenix Ha (VP of Social Commerce, Instant Hydration) on scaling a hydration brand in the new era of ecommerce against Liquid IV and LMNT — and Alex Greifeld (Founder, No Best Practices) on why most DTC best practices are actively hurting brands, and a sneak peek of what she'll be covering at Commerce Roundtable!

Plus we're breaking down:

- Meta's AI Glasses going mainstream on Fox Business this morning and what it means for DTC discovery

- TikTok Slideshows automated with Claude a workflow worth stealing

- Live Video Ads what's working and what's coming

- Adobe's creative monopoly is it finally cracking?

And we're scrolling the Commerce Roundtable live on air.

— — —

Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Sequoia just dropped a bombshell: AI agencies are a $1 TRILLION opportunity. We're breaking down what that means for ecommerce operators and why you should care.

Plus, FDA just removed 12 peptides from Category 2 (huge HIMS implications), Bryan Johnson announces an Rx platform, Instagram rolls out a new video ads feature, YouTube finally lets you disable Shorts, and agentic podcasts hit Wall Street.

TODAY'S GUESTS:

Robby Little — Founder of SlideMVP, the premier baseball/softball sliding training mat used by coaches from youth leagues to the MLB. Made in the USA, sold on Shopify & Amazon. We're talking domestic manufacturing, bold guarantee strategies, and building a niche sports product from a dad hack into a real brand.

Brayden Flack — Recommerce builder out of Utah by way of Rock Springs, Wyoming. Former award-winning videographer turned reseller. We're digging into the recommerce playbook — sourcing, platforms, and why resale is eating into new retail.

Ben Sharf — Co-Founder & Co-CEO of Platter, a Shopify Platinum Agency turned SaaS company. Turned down a Big Four consulting gig 12 hours before Day 1. Platter's Smart Theme replaces 40+ app categories and just launched Platter+ with AI-powered checkout optimization. We're getting into Shopify's app bloat problem, the agency-to-SaaS pivot, and what it takes to raise a $1.6M pre-seed from Animal Capital.

HEADLINES:

- Sequoia: AI Agencies Are a $1T Opportunity

- Gruns Overtaking AG1??

- FDA Removes 12 Peptides from Category 2 | HIMS News

- Bryan Johnson Announces Rx Platform

- New Instagram Ads Feature — Show Videos

- You Can Now Disable YouTube Shorts

- Agentic Podcasts Come to Wall Street

— — —

Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Amazon advertisers are boycotting. AllBirds just called itself an AI company. And we've got three guests breaking down what's actually working in DTC right now.

Today's show covers the Amazon ad spend boycott hitting on April 15th, AllBirds' pivot that has the internet talking, and Postscript's new ecom sitcom that you need to see to believe. Plus a new AI ad from Franky Shaw that's raising real questions about where authenticity ends and the prompt begins.

Then we've got two guests:

TJ Bongiorno (Founder, Outty) on launching a brand new social drink called the Yapper — a nootropic designed for the alcohol-alternative moment. We're talking paths to scale, subscription conversion, and what it actually takes to own a category that doesn't exist yet.

Jason Wong (Founder, Paking Duck) on building the best packaging for brands on planet earth, what navigating manufacturing has been like in the midst of the war, and what brands are the most investable in 2026.

In the news: Lowe's is going deep on loyalty — 35 million members, a Kids Club program, and a $99/year home maintenance subscription. We'll break down what the world's biggest retailers know about loyalty that DTC brands are still figuring out.

Topics covered:

Amazon ad boycott • AllBirds AI rebrand • Postscript sitcom • AI creative and authenticity • Outty / Courage Powder / TikTok Shop • Doe Lashes origin story • DTC operator investing • Shopify agentic commerce • Lowe's loyalty strategy • Gen Z drinking trends • Creator economy 2026

— — —

Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Ramp just dropped its Marketing Measurement Software rankings — Triple Whale is dominating, Haus is eating up enterprise spend, and Northbeam is losing ground. We're breaking it all down live.

Then we've got three guests back to back:

Adam Kitain (Co-Founder & CTO, Intelligems) on AI-powered A/B testing, pricing optimization, and why continuous experimentation is the unlock most brands are sleeping on.

Tyler Simmons (Founder, Bucket Golf) on going from $5K in three years to $12M+ after a single product pivot — plus what the Shark Tank room actually feels like when Mark Cuban and Lori Greiner are writing the check.

Michael Brandt (Founder & CEO, Ketone-IQ) on a decade of pivots, a $6M DoD contract, bringing on Steven Bartlett and Jon Jones as equity partners, and what it takes to build a durable supplement category from scratch.

In the news: The Texas AG is investigating Lululemon. Whatnot is getting out of control. NotZainAgain dropped his 2026 playbook. PBR and Grillo's Pickles just happened. And Trung Phan on handling contrarian views at work.

— — —

Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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We’re breaking down the biggest stories, smartest strategies, and real operator insights shaping e-commerce today.

Today’s Show:

- Social Media That's Worth Paying For?!

Brett Ender (Noble Origins) Interview

- Building a nutrition brand from personal health crisis

- The truth about the protein industry

- Regenerative sourcing vs marketing spin

- Growing a brand alongside a content engine (Meat Mafia Podcast)

- Where “animal-based” goes next

AI + Creative w/ General Context (Sawyer Covington)

- Meta attribution chaos → what actually matters now

- How 500+ brands are using AI to win creative

- Spyglass, Asset Studio, and the future of performance-driven content

- A 30-day playbook for brands with no creative team

Last Week in E-Com

- Baseball Lifestyle 101 retail expansion

- Smackin’ Seeds growth story

- Caraway’s category expansion

- Midday Squares billboard surprise

- Once Upon a Farm enters meat

Anthropic Leak Breakdown: What it means for AI, content, and competitive advantage

Masters Marketing Roundup: Best activations, bets, and brand plays from golf’s biggest stage

The Role Everyone Is Hiring Right Now: Why this position is quietly becoming the most important in your org

— — —

Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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