Ecomm Cowboy

Meta's AI goes rogue, Ford unveils its affordable $28K EV truck, Tinder doubles down on IRL events as Gen Z reconsiders dating apps, and ChatGPT rolls out carousel ads with early performance looking poor.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Cody Wittick (Founder, Kynship) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Aaron Warshawsky — Chief Revenue Officer, Common Thread CollectiveWe dig into being the commercial engine behind CTC — selling the Prophit Engine and the retainers rather than buying the media — an enterprise-sales pedigree from eight years at Oracle transplanted into an ecosystem run by ex-operators, his new CRO role, the AppLovin question, and yes, his marriage advice for the desk.

Zarak Khan — Managing Director, Diamond GooseWe dig into a contrarian take: retention is a merchandising problem before it's an email problem. The "email generates 25% of revenue" trap and why your CRM number is probably overstated, why personalization has become theater, the post-purchase black hole, why the most expensive discount is the one sent to someone who'd have paid full price, and why "we learn the collection before we touch the CRM" — drawn from a 237-page study of 10,635 luxury email campaigns.

Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.

ALSO ON THE SHOW

- Walgreens gambling gift cards?

- The evolution of McDonald's

- Neural interface odds

- Fishwife and PETA beef

- Copacker risk

- Nikita Bier's sign-off video

-------------------------------------

Daily newsletter:

https://newsletter.ecommcowboy.com/

Made possible by:

Tie - https://meettie.com/

TrendTrack - https://www.trendtrack.io/

Sathi - https://www.mysathi.io/champions/ecomm-cowboy

Slash - https://www.slash.com/

Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Follow Ecomm Cowboy:

https://x.com/ecommcowboy

https://www.linkedin.com/company/ecommcowboy

https://www.instagram.com/ecommcowboy/

https://www.tiktok.com/@ecommcowboy

https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc

https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Shopify is ripping with Q2 merchant sales up 32%, P&G acquires Thorne for $3.8B, Hims & Hers says its first-ever gummy prescription is driving an 88% daily adherence rate, and MySpace's owners say they want to relaunch the site.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Max Sturtevant — Founder, WellCopyWe dig into building one of the biggest email, SMS, and retention agencies in the world before graduating college — email/SMS driving 41% of partner revenue when most brands sit at 20-25%, the case for aggressive high-frequency sending, why non-discount and plain-text emails win, the subscription-email metrics most brands don't track, optimizing the billing reminder to cut cancellations 25-50%, and whether AI-flooded inboxes drown great email or make it more valuable.

Adam Pearce — Co-Founder & CEO, Blend CommerceWe dig into winning Global CRO Agency of the Year and then publishing "We're not a CRO agency," the Buy Trifecta framework, why 99 of every 100 Shopify visitors leave without buying and the first places money leaks, the "Metric on Fire" concept, running a deliberately tiny 11-person senior team against 100-person shops, treating onsite search like useful cousin Steve, and whether AI agents browsing and buying kill CRO or make it more valuable.

ALSO ON THE SHOW

- Vegeta's weighted vest

- The M64 console

- Portillo's x Dr Pepper cake shake

- Apple ads nostalgia

- "RIP traditional phone carriers"

- A delivery robot is out

-------------------------------------

Daily newsletter:

https://newsletter.ecommcowboy.com/

Made possible by:

Tie - https://meettie.com/

TrendTrack - https://www.trendtrack.io/

Sathi - https://www.mysathi.io/champions/ecomm-cowboy

Slash - https://www.slash.com/

Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Follow Ecomm Cowboy:

https://x.com/ecommcowboy

https://www.linkedin.com/company/ecommcowboy

https://www.instagram.com/ecommcowboy/

https://www.tiktok.com/@ecommcowboy

https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc

https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Spider-Man ads are getting forced into BMW cars, Taco Bell's plan to win back customers is $1 Mexican Pizzas, Molson Hart runs into Amazon trouble, and Plainspeak is using mail-in samples to acquire customers.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host TJ Bongiorno (The Outgoing Co.) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Derek Brown — Founder & CEO, American SpendWe dig into leaving 12+ years of consumer-finance infrastructure at LinkedIn and Addepar to index American commerce onchain — what "bringing the existing economy onchain simultaneously" actually means, selling commerce-data-onchain to operators burned by NFT and memecoin hype, why a DTC founder should care about a commerce data layer, the surveillance question, and why he planted his flag in Nashville's crypto community instead of SF or NY.

Josh Haskins — CEO, Hollow SocksWe dig into building a brand in the most commoditized product on earth — the Kickstarter origin, the hollow-core alpaca fiber and what it does that cotton and merino can't, "accessible luxury" at a repeat-buy price, and operating through $8M to $20M to $47M in three years without inventory, supply, or margin slipping — all from Wisconsin, not a coastal DTC hub.

Amit RG — CEO, RichpanelWe dig into the north star that "the best customer service eliminates the need to contact customer service" — what's genuinely working in AI support versus a chatbot with a new coat of paint, the line between deflecting tickets and frustrating customers, the first things to automate for an immediate win, and what makes the approach defensible as Gorgias, Zendesk, and Shopify bolt AI onto support.

ALSO ON THE SHOW

- NOBS on Good Morning America

- Landforce on X Ads performance

- Ghost x A&W Root Beer

- Crocs tops $1B in quarterly revenue

- Snap's quarterly earnings

- Arcads builds Claude Code for Meta ads

-------------------------------------

Daily newsletter:

https://newsletter.ecommcowboy.com/

Made possible by:

Tie - https://meettie.com/

TrendTrack - https://www.trendtrack.io/

Sathi - https://www.mysathi.io/champions/ecomm-cowboy

Slash - https://www.slash.com/

Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Follow Ecomm Cowboy:

https://x.com/ecommcowboy

https://www.linkedin.com/company/ecommcowboy

https://www.instagram.com/ecommcowboy/

https://www.tiktok.com/@ecommcowboy

https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc

https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Nike and Lululemon get hit with lawsuits over deceptive "phantom discounts," Snap rolls out a program rewarding authentic creativity on Spotlight, someone's offering $1M for your Slack data, and we take a look inside the world's biggest Goodwill.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today's guest hosts Chase Mohseni (Co-Founder, CreativeOS) and Chris Orzechowski (Owner, Orzy Media) join Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Oscar Adelman — Founder & CEO, RemiWe dig into leaving venture capital to turn a $500-$700 dentist night guard into a $99-$149 mail-order product — deconstructing the $650 quote, why he built an owned US dental lab instead of outsourcing, turning a buy-it-once device into a six-month subscription, why he's the rare founder who fears the viral spike, marketing a problem customers can't see themselves having, and what SmileDirectClub got wrong that Remi was built to never repeat.

Alan Cevallos — Co-Founder & COO, Media Jet MarketingWe dig into pooling $3,000 to buy 500 units and selling out in two days, running an agency with his brother for eight years, offering a risk-free 15-day trial when everyone else locks brands into six-month retainers, taking sub-$100K brands to seven figures, calculating a 5x+ ROAS honestly in the incrementality era, whether Meta ads still print for DTC in 2026, and running Amazon alongside Meta for the same brands.

ALSO ON THE SHOW

- A new Dogpatch corgi cafe

- GoveeLife's luxury nugget-ice maker

- McDonald's servicing bot

- Claude Opus 5 + Seedance finds Shopify products

- The face-and-body editor that made $800K last month

- Ugly ads win

-------------------------------------

Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Ulta goes after Gen-Z boys with its first men's masstige fragrance, Medicube reveals the TikTok Shop playbook doing $20M a month off a 40,000-creator army, and Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Matt Froehlic — Growth Manager, Flat CircleWe dig into life inside the ad accounts every day — when a founder says "Meta stopped working," how often it's really the offer or the creative, producing 15-20 active creatives at scale without quality falling off, why ROAS quietly lies and how to get a founder onto MER and blended CAC, what actually snaps first when a brand scales past $100K/month, the pattern of a new Head of Marketing firing the agency, and running the #1 Packers podcast daily as a distribution case study.

Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.

ALSO ON THE SHOW

- Tony Romo's post-DUI branding: good or bad?

- TONE's Woodland AI visuals

- Seek's mold-free iced espresso

- A $100K app idea

- Stanley names the first AI Head of Content

- The next generation of 8- and 9-figure ecom brands

____________________________

Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter: https://newsletter.ecommcowboy.com/

Made possible by:

Tie - https://meettie.com/

TrendTrack - https://www.trendtrack.io/

Sathi - https://www.mysathi.io/champions/ecomm-cowboy

Slash - https://www.slash.com/

Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

SARAL- https://www.getsaral.com/

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Follow Ecomm Cowboy:

https://x.com/ecommcowboy

https://www.linkedin.com/company/ecommcowboy

https://www.instagram.com/ecommcowboy/

https://www.tiktok.com/@ecommcowboy

https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Mark Zuckerberg says the AI future is for everyone, DoorDash goes live with drone delivery, Google is changing how Smart Bidding works on August 16, and Grüns founder Chad Janis shares his post-acquisition clarity.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Daniel Baird — Co-Founder & CEO, NADSWe dig into building a men's-health brand around a deliberately crude name and "better for balls" positioning — the C4 fracture and low-testosterone bloodwork that started it, why this is a health story and not a fashion one, going all the way to GOTS and OEKO-TEX certified organic cotton, using humor to sell a serious message without losing credibility, and what makes a customer switch in a category owned by giants.

Sean Hall — Founder & CEO, WelliousWe dig into bootstrapping a plant-based protein brand from $3,000 to seven figures in two years — the scrappy first months, what a bootstrapper can do that funded competitors can't, 850% year-over-year growth and what nearly broke, why cold-pressed almond protein instead of whey or pea, getting someone to commit to a subscription of a consumable, and evaluating a creator collab like HealthyGirl Kitchen's 10M audience.

ALSO ON THE SHOW

- Drizzy peanut butter

- A modern Nintendo 64 built for original cartridges

- Ozlo's Sleepbuds 2

- Orchid, a new AI agent in iMessage and calendar

- An app builder for Grok

- 3D-printed housing as the ultimate DTC offer

- Lionel Messi's 8-pizza Banchero order

____________________________

Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter: https://newsletter.ecommcowboy.com/

Made possible by:

Tie - https://meettie.com/

TrendTrack - https://www.trendtrack.io/

Sathi - https://www.mysathi.io/champions/ecomm-cowboy

Slash - https://www.slash.com/

Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

SARAL- https://www.getsaral.com/

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Follow Ecomm Cowboy:

https://x.com/ecommcowboy

https://www.linkedin.com/company/ecommcowboy

https://www.instagram.com/ecommcowboy/

https://www.tiktok.com/@ecommcowboy

https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Peacock bets on bundles with a new YouTube deal, Apple teams with Klarna to let you lease your phone, Cracker Barrel's CEO is out, and Gap opens a creator program to its own employees.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk.

ON TODAY'S EPISODE

Quentin Renevier — CMO, TrendTrackWe dig into running growth for the tool that 100,000+ operators use to reverse-engineer the market — 5M+ stores and 250M+ ads indexed daily — plus what's actually driving the needle right now, selling a growth tool to a skeptical growth audience, where the line sits between smart competitive intelligence and just copying what works, how you keep inferred data trustworthy, and what makes a data moat defensible when the ad-spy space is this crowded.

ALSO ON THE SHOW

- XPOLAR: A/C for your buns

- Peking duck for Siegelman Stable

- Welch's Fruit Snacks goes after Gen Z with functional snacking

- The US minted almost half the world's new millionaires

- AI stealing revenue from organic search

- Sam Altman says the singularity has arrived

- Minimal Phone 2 and the Clicks communicator

____________________________

Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter: https://newsletter.ecommcowboy.com/

Made possible by:

Tie - https://meettie.com/

TrendTrack - https://www.trendtrack.io/

Sathi - https://www.mysathi.io/champions/ecomm-cowboy

Slash - https://www.slash.com/

Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

SARAL- https://www.getsaral.com/

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Follow Ecomm Cowboy:

https://x.com/ecommcowboy

https://www.linkedin.com/company/ecommcowboy

https://www.instagram.com/ecommcowboy/

https://www.tiktok.com/@ecommcowboy

https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

TikTok Shop is testing a Prime-style membership, Jordan Menard leaves Instant Hydration, Facebook launches a dedicated Marketplace app, Arizona State rolls out an influencer degree, and Coca-Cola drops a custom typeface.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Ashley Overbeek — Founder, Pearle CaviarWe dig into building luxury plant-based caviar as a true 1:1 replacement rather than a vegan compromise, the Gagosian-to-food-founder arc, the 50+ iterations it took to nail the pop and brine without the fish, the powder-blue scallop-shell packaging that breaks caviar's black-and-gold clichés, and who the Pearle customer really is when plant-based and luxury caviar buyers barely overlap.

Mike De Lia — Director of Ecommerce, GrünsWe dig into running on-site, cart, and post-purchase growth through Grüns' hypergrowth — 1M+ members, ~$300M run-rate, one of the fastest exits in wellness history — plus diagnosing intent before you redesign, why on-site testing plays by a slower rulebook than paid social, designing subscription as the default, and how the operator's job changes when the brand hits Target and Walmart shelves.

Ethan Cohen — General Manager, ProximaWe dig into the Google-to-Yotpo-to-Proxima path, what a 76M+ shopper Commerce Graph lets a brand do that it can't on its own, why they blew up the old product and rebuilt top to bottom, turning conversion data into creative briefs without killing the craft, and what makes a data moat defensible when Meta and Shopify build native AI.

ALSO ON THE SHOW

- Apple smart glasses and the privacy question

- Apple TV's Neuromancer

- Overland AI's autonomous ground vehicles

- A $23.8M trade-dress verdict

- Roman Khan on how to sell a DTC business

- Ikigai

____________________________

Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter: https://newsletter.ecommcowboy.com/

Made possible by:

Tie - https://meettie.com/

TrendTrack - https://www.trendtrack.io/

Sathi - https://www.mysathi.io/champions/ecomm-cowboy

Slash - https://www.slash.com/

Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

SARAL- https://www.getsaral.com/

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Follow Ecomm Cowboy:

https://x.com/ecommcowboy

https://www.linkedin.com/company/ecommcowboy

https://www.instagram.com/ecommcowboy/

https://www.tiktok.com/@ecommcowboy

https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Mouthpad arrives as the mouth-controlled interface nobody saw coming, Cuts goes organic on underwear, and OpenAI gets hit in a Hugging Face attack. Plus our full recap from Shopify DotDev — agentic commerce is merit-based, the Global Catalog is a picks-and-shovels goldrush, and the entrepreneurship mission is real.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Rob Perry — Head of Growth, LIVFRESH Dental by LivionexWe dig into growing a clinical-stage biotech's DTC toothpaste — a 250%-better double-blind plaque claim, EU approval and an FDA-pending path to the first at-home gum-disease treatment, 500K+ units sold — plus why winning creative fails when you scale, running performance when Meta's AI keeps moving the target, what the post-purchase moment and Rokt Thanks actually do for AOV, and switching someone off Colgate.

Alex Song — Founder & CEO, ProximaWe dig into why the most valuable shelf in commerce is about to become invisible, what replaces discovery when AI agents mediate it, how a brand builds preference with a machine instead of a human, where durable advantage moves when AI collapses the value of execution, and how you build and defend a data moat across 70M+ verified shoppers.

ALSO ON THE SHOW

- DotDev recap: Harley Finkelstein and Ilya Grigorik's biggest takeaways

- Kim Kardashian on the future of energy

- Claude x the X API

- Anatar raising with the Dept of the Interior to put flags on the moon

- Albertsons' micro-sitcom and what it means for retail media

- LTV boost, AI advantage, and a simple test for growth hires

____________________________

Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter: https://newsletter.ecommcowboy.com/

Made possible by:

Tie - https://meettie.com/

TrendTrack - https://www.trendtrack.io/

Sathi - https://www.mysathi.io/champions/ecomm-cowboy

Slash - https://www.slash.com/

Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

SARAL- https://www.getsaral.com/

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Follow Ecomm Cowboy:

https://x.com/ecommcowboy

https://www.linkedin.com/company/ecommcowboy

https://www.instagram.com/ecommcowboy/

https://www.tiktok.com/@ecommcowboy

https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Ecomm Cowboy is broadcasting LIVE from DotDev, Shopify's global partner event, with 2,000 partners in the room and the people building the future of commerce on the show. Chris Hall and Colin Dougherty sit down with Shopify leadership and top agencies for two days on agentic checkout, AI storefronts, POS, theme architecture, luxury commerce, and where the ecosystem goes next.

ON TODAY'S EPISODE

Harley Finkelstein — President, ShopifyThe new entrepreneur showing up through the Catalog API, who's doing it right in 2026, and why AI generates demand while merchants create value.

Vanessa Lee — VP of Product, ShopifyThe mainstage keynote on trust in commerce, where AI and ecommerce actually are versus the hype, whether the storefront stays the center of gravity as discovery moves to agents, and the new Collections release.

Ilya Grigorik — Distinguished Engineer, ShopifyThe Universal Commerce Protocol built with Google as an open standard, why agentic checkout was architected as a negotiation with human handoff as a feature, and what's shipped since January.

Eytan Seidman — VP of Product, ShopifyOpening Sidekick app extensions to every partner, what's impressed him so far, and why bet on Shopify to build.

Helen Mou — Director of Product, RetailWhat online founders underestimate about selling in person, why POS is an opportunity now, and POS v11 from Spring Edition.

Ben Sehl — Director of Product, Online StoreThe just-announced changes to Shopify theme architecture and Liquid, the catalyst behind them, and what they unlock.

Atlee Clark — VP of Partnerships, ShopifyKicking off DotDev, the new partner earning model, and why the Shopify ecosystem is unique.

Vanessa Nugent — Founder & CEO, Allure CommerceBuilding for luxury brands, what those customers need that mass-market shoppers never notice, and balancing human touch and scarcity against AI scale and speed.

Tamir Eden — Co-Founder, 40rtyAI storefront capabilities, what they're building with brands like Steve Madden, and the first move for a merchant or agency that wants in.

Adam Ellington — CCO, OverdoseInternal AI transformation, Shopify B2B, and using agentic for go-to-market.

____________________________

Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.

Weekly newsletter: https://newsletter.ecommcowboy.com/

Made possible by:

Tie - https://meettie.com/

TrendTrack - https://www.trendtrack.io/

Sathi - https://www.mysathi.io/champions/ecomm-cowboy

Slash - https://www.slash.com/

Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

SARAL- https://www.getsaral.com/

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Follow Ecomm Cowboy:

https://x.com/ecommcowboy

https://www.linkedin.com/company/ecommcowboy

https://www.instagram.com/ecommcowboy/

https://www.tiktok.com/@ecommcowboy

https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693