Ecomm Cowboy

We break down the State of TikTok Shop Q3 2026, Forbes reports TikTok is profiting off drug-dealer ads, Under Armour ends its partnership with The Rock, peptides for pups are having a moment, and Americans want more protein in five minutes or less.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today Chris Hall and Colin Dougherty run the desk.

ON TODAY'S EPISODE

Marcus Ohanesian — CEO, Perfect EvolutionWe dig into the accessibility problem hiding inside ecommerce — how a beautiful, high-converting Shopify store can still lock out paying customers, why operators obsess over CRO but ignore accessibility that costs them sales, whether those corner accessibility widgets actually work, treating agency partners as a distribution channel, capping client size on purpose, and a live Shopify teardown calling out quick, actionable wins.

Zoe Kahn — Founder & CEO, Inevitable AgencyWe dig into customer experience as a growth channel — why treating support as a cost center is wrong, the unseen-cost multiplier where visible tickets represent a far larger population silently churning, how much of CX should be AI right now and where it falls apart, turning an anonymous retail buyer into someone you can market to, handling a viral moment like Good Girl Snacks' unopenable jar, and what your support tickets are really trying to tell you.

ALSO ON THE SHOW

- The twist-up butter stick

- VanMan's from-scratch orange soda

- Bugatti launches a $400K TV

- A Japanese fire truck for $13K

- Lululemon's shopping experience is dire

- Bilibili takes on YouTube globally

-------------------------------------

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Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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District brings live-selling to your homepage, Meta is killing manual placements, Mark Zuckerberg buys a castle, and ChatGPT comes to iMessage.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Jamil Bhuya (Co-Founder & Head of Growth, Otherhalf Studio) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Scott Hickle — Co-Founder & CEO, Throne ScienceWe dig into consumer hardware subscription in the most stigma-heavy category imaginable — the smart toilet — a joke at a 2021 poker game that became a company, pivoting from a failed B2B healthcare-staffing startup into consumer hardware within six weeks of raising pre-seed, importing the Whoop playbook of biometrics, app insights, and a subscription data layer into an entirely new physical category, and the Series A they raised three weeks ago.

Brian Rosin — Chief Financial Officer, IM8 HealthWe dig into running the P&L of DTC's fastest-scaling supplement rocket — the David Beckham-co-founded brand that hit $100M ARR in 11 months and is pacing to $200M in year two — a record Q2 of $45M at 65% gross margin and 118,000 new customers, the rare public-company transparency play of 40-page shareholder letters with CAC and retention in the open, an AI-native operating culture, and signing Lily Collins as face and shareholder.

ALSO ON THE SHOW

- Capsule and Boxabl houses

- A $200 film, "Niu Lai," becomes a $4M hit

- The Temu-ification of consumer hardware

-A 60-foot train becomes ad space

- Slack launches AI coding channels

- Zoomers don't drink or own printers

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Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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Pocket hits $100M ARR in just seven months, AI-Bama RushTok is paying $200 for a million views, Amazon rolls out 30-minute drone delivery across 500 cities, and ChatGPT stops citing Reddit.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest hosts Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) and Cody Wittick (Founder, Kynship) join Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Dr. Ilon Choai — Co-Founder, NOBSWe dig into turning a kitchen-mixed formula for his own sensitive mouth into TikTok's #1 selling toothpaste — the dentist-founder credibility play, selling fluoride-free tablets against fluoride orthodoxy with a peer-reviewed University of Texas study behind it, the 20,000-jars-a-month influencer gifting machine, the year-long Biom-to-NOBS rebrand named after the hero product, and the February 2026 jump from TikTok Shop to Target shelves nationwide.

Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.

ALSO ON THE SHOW

- Rokt AfterSell launches subscription upgrades, already lifting LTV 25%+ at Grüns and Primal Queen

- DTC houses and DTC pubs

- Adult non-alc sales top $1B

- Costco's clever way to turn people away

- Roll-up TV and big-ass TV

- 23M TikTok videos reveal what actually works

-------------------------------------

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Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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Moderna makes headlines with cancer-cure news, IM8 hits a $240M run rate, Zipline teams up with Uber Eats for drone delivery, and TikTok tests peer-to-peer payments through DMs.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Dennis Hegstad — Co-Founder, Internet Research UnitWe dig into his fourth company in the Shopify ecosystem — running paid media for Fashion Nova when it was the #1 brand on Shopify, building LiveRecover into $150M+ in attributed revenue on a "powered by people, not chatbots" bet before its exit, buying and flipping OrderBump in 100 days, the coupon-leak app that died when a Shopify checkout update erased the problem it solved, and building Internet Research Unit as ecommerce's on-demand data layer — all told with unusual honesty about luck and failure.

ALSO ON THE SHOW

- Loonen unboxing

- BuzzBalls x Pop-Tarts

- Neko's US expansion

- The Tesla Semi

- LITEFAR's $599 beach wagon

- Garage Beer x Liquid Death: "we want your pee"

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Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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Eli Lilly is on the warpath, "better for you" CPG keeps taking over the shelf, Reddit gets TikTok-ified with a new audio and video experience, and we get into the role of ego in ecommerce.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Joy Sharma — Director, Common Thread CollectiveWe dig into running CTC's Global Accelerator — the program built to be the best agency offering in the world for 7-figure brands — the profit-first operating system behind Taylor Holiday's "if you're under $10M, fire your agency tomorrow" mission, productizing 18,980+ hours of R&D for sub-$10M brands, the radically transparent monthly Report Card that puts real revenue, contribution margin, and MER on the record, and the Chandigarh-to-CTC arc of a global operator.

Jeff Bridges — Founder, Master FFLWe dig into building the compliance layer under firearms ecommerce — the FFL-transfer infrastructure sitting between online gun retailers and the ~68,000 Federal Firearms Licensees who must legally receive a shipment — FFL Checkout being shown to shoppers 250,000+ times a day, 32 years across IBM and BCG applied to a niche nobody wanted to touch, and the thesis that compliance burden is a competitive moat, not a cost center.

ALSO ON THE SHOW

- Moonshot endcaps

- Transparent packaging

- Chili's clever way to turn tables

- Mars leans into "Summerween"

- Undo, the "condom for your liver"

- Beijing's AI bar

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Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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Alex Cooper is shutting down Unwell Beverages and we run the post-mortem, American spending on TikTok Shop in July topped what people spent at retailers like Target and Costco, the Savannah Bananas go frozen IRL, and Burger King revamps the Whopper to overtake Wendy's in the burger wars.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest hosts Chris Orzechowski (Owner, Orzy Media) and Kyle Hency (Co-Founder & CEO, GoodDay Software) join Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Jason Levin — Founder, MemelordWe dig into building a meme-marketing SaaS that raised a $3M seed from Slow Ventures and Balaji Srinivasan — shipping the first version on Bubble with no coding ability and growing it to $100K ARR, the single biggest tell that a brand's meme was made in a marketing meeting, where the line sits between a meme that builds a brand and one that gets it ratio'd, the 30-day playbook to start, how a product physically ends up inside a trending meme template, and AI-generated versus human-made memes.

Jordan Menard — Founder, Motif Digital & Instant HydrationWe dig into going from agency owner to his own client — launching Instant Hydration into the most crowded category in DTC and scaling past 2M orders — the "Natural CAC" framework of scaling into the price Meta wants rather than fighting it, why he dislikes manual bids against Meta gospel, what building his own brand taught him about his agency clients, spending $100K+/day of his own money, and whether DTC-first is still right for a consumables brand in 2026.

ALSO ON THE SHOW

- The best hoodie ever

- A US Treasury boat auction

- The mini-mancave double decker

- YC turning builders into formidable founders

- Real American Beer lands the Air Force

- Petite Keep hits #368 on the Inc 5000

-------------------------------------

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Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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McDonald's is back in the spotlight, Shopify launches Builder Sundays, Claire's overhauls itself into a "playground for girlhood," and Alix Earle keeps stacking CPG bets.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Cody Wittick (Founder, Kynship) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Oliver Brocato — Founder, BustemWe dig into the TikTok organic playbook behind Tabs — 300+ creators tested, a billion-plus views, seven figures in year one with zero paid ad spend — dropping out of Michigan to scale it to eight figures bootstrapped with no full-time employees and exiting before 23, the StudyBuddy micro-SaaS he ran on three hours a week, taking Bustem from zero to $5M ARR in under 18 months, and using radical transparency as marketing.

Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.

ALSO ON THE SHOW

- Ad vs Ad

- LiTime makes kayaks electric

- SG x Fishwife?

- A Pokemon trading cards drop

- CWIC instant coffee for runners

- The Slash Platinum card

- AI UGC deception and an NFL ecommerce scam

-------------------------------------

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Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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Claude rolls out a watermark, Roku unleashes 24/7 AI-generated movies, FinalLap launches the internet's weekly car auction event, and HallPass pitches itself as the "Coke Zero of candy."

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Jay Yang — Author of "You Can Just Do Things"We dig into permissionless action from the person who lived it — cold-emailing beehiiv's CEO at 16 to land an internship, sending Noah Kagan a 19-page pitch deck at 17 to become his Head of Content at $150K while still living at home, turning "you can just do things" into a movement echoed by Sahil Bloom and Justin Welsh, and crowdfunding book two — Work With The Best — on Kickstarter while still in college.

ALSO ON THE SHOW

- Content Oracle

- Remote beats office

- The CPG profitability overcorrection

- Hilton charging $2.50 for Kirkland Signature water

- Minions x Grüns

- AG1's greens gummies and Khloud's protein chips

- Wash Wise raises $1.2M

-------------------------------------

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Buc-ee's goes beast mode on trademark protection, that "100% avocado oil" chip may not be pure avocado oil, Under Armour posts its 13th straight quarter of revenue decline, and DoorDash leans into "CringeMart" marketing.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Chase Mohseni (Co-Founder, CreativeOS) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

Adam Gillman — Co-Founder, Hiya HealthWe dig into bootstrapping a sugar-free kids' multivitamin from zero to $103M in net sales with no venture capital, then selling a 78.8% stake for $205M cash — the hard-line DTC dogma of 100% subscription, no Amazon, no retail, 50% off month one, never change price — launching the day the WHO declared a pandemic, and being the operator almost nobody in DTC knows with a nine-figure exit and a few hundred Instagram followers.

George Zhou — Co-Founder, BUFFSWe dig into inventing "the world's first beef puff" — a crunchy puffed snack made from grass-fed beef instead of corn or potato — starting it as a USC junior after a chip-smashing kitchen conversation, "arguing with ChatGPT on how to puff meat," raising a $1.1M pre-seed from ~25 angels entirely pre-revenue, and shipping to first customers tomorrow.

Mike Manheimer — Chief Customer Officer, PostscriptWe dig into the support-desk-to-C-suite arc, co-authoring the Customer Success category at Gainsight, carrying 20,000 Shopify brands through Postscript's AI "re-founding," the "most ecom AI tools are a black box" thesis, and the claim that brands earn more from an SMS list one-fifth the size of their email list.

ALSO ON THE SHOW

- The kind of owner you want to know

- Eyes for your car

- Protein in shampoo?

- Kimi breaks out of its sandbox

- Not WeWork, but OuiWork

- AI dispatchers arrive

-------------------------------------

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eBay keeps betting on live shopping after a record quarter, DuckDuckGo releases "Normal Sunglasses" that do absolutely nothing (and sold out), and Terafab plans a Texas megafactory.

It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.

Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.

ON TODAY'S EPISODE

TJ Kolesnik — Founder & CEO, Make Waves AgencyWe dig into the pro-kendama-player-to-agency-founder arc — the self-organized 2016 world tour shot on a dSLR he was still learning, a decade shooting and directing DTC content from inside brands like Original Grain and TRUWILD before selling it as a service, the four-pillar founder-direct agency model with retention built in, and putting his own margins on the line launching Make Waves Apparel.

Ian Blair — Co-Founder & CEO, Laundry SauceWe dig into picking the category before the product — reverse-engineering a "game theory optimal" ecommerce business (non-discretionary, consumable, high-LTV, low SKU) and plugging laundry into it — building an eight-figure brand with effectively no employees through a stack of channel-specialist agencies, running Laundry Sauce and BuildFire on 80-hour weeks before selling BuildFire, the Scott Eastwood campaigns, and post-purchase upsells plus Rokt Thanks.

Noah Fisher — Co-Founder & CEO, Backyard Peanut ButterWe dig into attacking the most commoditized aisle in the grocery store with flavor maximalism — nine wild jars including Dill Pickle, Buffalo Crunch, and Everything Bagel under "No More Boring Peanut Butter" — big-CPG discipline from Clorox applied to a two-person bootstrap, selling DTC and wholesale on Shopify, and the emerging-CPG wins roundup that made him a community connector.

ALSO ON THE SHOW

- Hot Jobs: growth, paid search, partnerships, and EIR roles

- GTA 6 gameplay as a Netflix exclusive

- Google Lens straight to eBay

- Perfy's brand refresh

- The numbers of modern matchmaking

- Elon Musk: don't pursue money, make useful products

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Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy

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