Ecomm Cowboy

Lebron James' "retirement" was an ad, he's now getting sued, and four reasons why this is marketing gold.

(0:20) Lebron's "Retirement" & Why It Matters

(1:30) Chaos, Bets, and $400 Tickets

(3:20) The Reveal: A Hennessy Ad

(4:50) The Fallout and Lawsuit

(5:00) 4 Reasons Why It's Awesome

*If you were on this ad team, would you have done anything differently?*

ChatGPT isn't just competing for searches—it's replacing websites and checkout in the age of "Agentic Commerce."(0:17) The Big Shift: Shopify x OpenAI Integration(1:21) The Death of Websites & Search(2:59) New Internet Empires(4:44) SEO's Role in the AI Era(8:28) Who Will Rule Ecommerce?*How do marketers not get left behind?*

Podcast reboot, incoming.